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Marci Martin

Business Operations Insider and Senior Writer
Tomah, WI
Introduction
About Me

Over the years, Marci Martin has mastered the art of proposals and business plans, rising to become president and CEO of a small company. She is a business management pro and skilled project manager who has spent more than 10 years overseeing business operations for a range of companies. She’s had hands-on experience in such notable business areas as finance, human resources, logistics and safety. 

At Business News Daily, Martin covers business topics like ideation, competitor analysis and leadership.

Martin, who has a degree in business management, is passionate about leadership and public speaking. She enjoys conceiving business messaging and presentations, which she infuses with her real-life experiences and perspective.

Experience
Consulting Proposal Manager, Senior Proposal Specialist at Moss Adams
April 2022 - Present
CEO & Editor, Project Manager & Senior Writer, President & Senior Proposal Manager at Write Like That, Inc.
September 2012 - Present
Submissions/Editor/Publisher at Steel Swan Publishing
January 2015 - April 2022
Project Manager at Mission Critical
November 2014 - June 2016
Program Manager at Inuit Services, Inc.
April 2013 - July 2014
Education
Western Technical College
Associates of Applied Science
Business Management
Marci's Activity
13 Business Ideas for Couples - thumbnail
article
13 Business Ideas for Couples
Business opportunities exist for couples who want to run a business together. Learn business ideas for couples and the benefits of couple-based businesses.
Updated October 24, 2023
How Porter’s Five Forces Can Help Small Businesses Analyze the Competition - thumbnail
article
How Porter’s Five Forces Can Help Small Businesses Analyze the Competition
Porter's Five Forces model looks at five factors that determine how profitable a business may be compared with other businesses in the industry.
Updated November 06, 2023
Key Steps Women Can Take to Be Strong Leaders - thumbnail
article
Key Steps Women Can Take to Be Strong Leaders
Gender equality ideals have opened up leadership roles for women in the workplace. Learn how female leaders can continue closing the gender gap.
Updated January 17, 2024
6 Confusing Things About Accepting Credit Cards - thumbnail
article
6 Confusing Things About Accepting Credit Cards
Remove the confusion around accepting credit cards at your small business and learn what to look out for in a credit card processing company.
Updated May 08, 2024
Conducting a Personal SWOT Analysis to Chart Your Future - thumbnail
article
Conducting a Personal SWOT Analysis to Chart Your Future
A SWOT analysis can help you understand your strengths and opportunities as well as your business's. Learn how to do the analysis here.
Updated October 23, 2023
Illegal Job Interview Questions to Avoid - thumbnail
article
Illegal Job Interview Questions to Avoid
When interviewing job candidates, employers must avoid asking certain questions to comply with the law. Learn which problem questions not to ask.
Updated October 23, 2023
How to Ask Your Boss for a Raise: 5 Tips for Success - thumbnail
article
How to Ask Your Boss for a Raise: 5 Tips for Success
Learn how to ask for a raise at work, including five tips that will help you approach your boss for the best chance of success.
Updated October 25, 2024
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Business ideas for couples

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Starting a business can be easier for a two-person team. As with any partnership, the following business ideas work best when each person takes on a role that fits their skills and strengths. Like all business ventures, an entrepreneurial relationship is a labor of love.

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Here are 13 businesses you and your partner could start together:

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Catering company

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Some couples fight over who should cook dinner. For others, preparing a meal together is a bonding activity. If you and your partner fall into the latter category — and are good cooks — consider starting your own catering business. Let the resident gourmand cover most of the food prep while the other serves as a customer service rep and sous-chef.

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2. Coffee shop

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Sometimes, socializing with the public is what couples need to work together successfully. If that sounds like you, consider opening a small coffee shop. A coffee shop doesn’t require much space, and a limited menu lets you focus on high-quality or specialty items without stretching yourself thin.

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One of you can spearhead customer service while the other focuses on the coffee. Consider hiring employees and a manager so you can schedule days off together when business is steady.

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3. Food truck

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If you’re foodies who love to travel, consider starting a food truck business. Whether they set up shop at music festivals, block parties or private events, food trucks are a great way to make extra money while traveling and meeting interesting people. The freedom of the open road and the appeal of their favorite activities has led many food truck vendors to start such a venture — and doing so with the person you love might be even better.

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4. E-commerce business

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Crafty couples with a passion for DIY projects can start selling online by creating an Etsy shop or launching a shop on platforms like Amazon Handmade or another Etsy competitor.

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One of you can handle marketing while the other handles customer service; both of you can fill orders. E-commerce represents a money-making opportunity and offers you and your partner a chance to be creative together. What’s better than having fun while turning a profit?

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5. Online resale

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Perhaps you and your partner love shopping together. You may come across valuable items you can resell in a niche market. If you enjoy looking through garage sales and thrift shops and are knowledgeable about antiques or vintage items, consider starting an online resale business. Antiques, old toys and comic books are just a few examples of items that might catch a potential shopper’s eye, especially online.

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Start by opening an online store through social media platforms like Facebook Marketplace or a site like eBay, where you can advertise your items locally. If your business grows, consider expanding into a brick-and-mortar location.

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6. Fitness instruction

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If you’re a couple that runs and hits the gym together, launching a fitness business could be right for you. Whether you’re interested in personal training or class instruction, you can become certified through organizations like the Athletics and Fitness Association of America and begin accepting clients.

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If you and your partner specialize in the same area, you can double the number of sessions or classes you book. Alternatively, if one of you is a personal trainer and the other teaches a class, you can expand your client base through your service variety.

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Benefits of couple-based businesses

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Starting a business with your significant other can be risky. It’s important to remember there are bound to be good and bad times. And, as with any other relationship, a business partnership requires a lot of work. However, it can also bring advantages for your entrepreneurial venture and growth as a couple.

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Here are a few potential benefits of running a business as a couple:

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  • Better communication. Improved communication is an automatic benefit of working as a couple. Whether you’re figuring out your business’s launch or working through daily operations, communication is your most valuable tool for succeeding as a business couple. Excellent communication will help you define your roles and responsibilities and accomplish your short- and long-term goals.
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  • Deeper respect. Starting a business and working together can lead to a new appreciation and respect for each other, both personally and professionally. Few things are more empowering than understanding each other’s priorities and goals.
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  • More flexibility. The ability to easily plan time off together is a great benefit of working as a couple. When you don’t have a business together, you must switch around dates with other co-workers to get your vacation times in sync, which is stressful and time-consuming. By working as business partners, however, your vacations’ timing and length don’t rely on other employees and company restrictions.
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  • Stronger bond. Your successes will mean a lot more if you’re celebrating with your partner, considering the effort and time both of you invest in your work. Relating more to each other through your job will make those victories much sweeter and your time together even more special.
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Strong partnership, successful business

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Starting a business with your partner can be an exciting and fulfilling venture. You’re combining your individual skill sets and interests while working toward a common goal of running a successful business together.

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Now that you have several ideas to consider, take one and add your creative touch to it. With a positive mindset and the determination to overcome any obstacles, you and your partner can enjoy the many rewards of going into business together.

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Shayna Waltower and Jad Kaado contributed to this article. 

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Knowing who your competitors are and how their products, services and marketing strategies affect you is critical to your business’s survival. Whether you’re a Fortune 500 company or a small, local business, competition has a direct influence on your success.

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One way to analyze your competition and determine your industry standing is to use Porter’s Five Forces model. Originally developed by Harvard Business School’s Michael E. Porter in 1979, the Five Forces model looks at five factors that determine whether a business can be profitable in relation to other businesses in the industry.

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Using Porter’s Five Forces and other analytics models will help you understand where your company fits in the industry landscape.

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Understanding Porter’s Five Forces model

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Porter’s Five Forces model is a competitive analysis method that’s considered a macro tool in business analytics. It looks at the industry’s economy as a whole; in contrast, a SWOT analysis is a microanalytical tool that focuses on a specific company’s data and analysis.

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“Understanding the competitive forces, and their underlying causes, reveals the roots of an industry’s current profitability while providing a framework for anticipating and influencing competition (and profitability) over time,” Porter wrote in a 2008 Harvard Business Review article. “A healthy industry structure should be as much a competitive concern to strategists as their company’s own position.”

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Porter theorized that understanding the competitive forces at play and the overall industry structure is crucial for effective, strategic decision-making and the development of a compelling competitive strategy for the future.

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Here are the five forces in Porter’s model:

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1. Competitive rivalry

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This force examines marketplace competition intensity. It considers the number of existing competitors and what each one can do. Rivalry competition is high when these conditions are met:

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  • Only a few businesses sell a product or service.
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  • The industry is growing.
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  • Consumers can easily switch to a competitor’s offering for little cost.
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When rivalry competition is high, advertising and price wars ensue, which can hurt a business’s bottom line.

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2. The bargaining power of suppliers

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This force analyzes a supplier’s power and control over price increases. When a B2B vendor has extensive control over pricing, their client business’s profit margins can suffer.

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This force also assesses the available number of suppliers of raw materials and other resources. The fewer suppliers in the supply chain there are, the more power they have. Businesses are in a better position when there are many suppliers.

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3. The bargaining power of customers

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This force examines consumer power and its effect on pricing and quality. Consumers have power when there are fewer sellers because they can easily switch to another seller. Conversely, buying power is low when consumers depend heavily on a single seller. When a business has more customers, the buying power of each individual customer is low.

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4. The threat of new entrants

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This force considers how easy or difficult it is for competitors to join the marketplace. The easier it is for a new competitor to gain entry, the greater the risk that an established business’s market share will be depleted. Barriers to entry include absolute cost advantages, access to inputs, economies of scale, and strong brand identity.

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5. The threat of substitute products or services

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This force studies how easy it is for consumers to switch from a business’s product or service to a competitor’s offering. It examines the number of competitors, how their prices and quality compare with the business being examined, and how much of a profit those competitors are earning — which, in turn, would determine if they can lower their costs even more. The threat of substitutes is informed by switching costs, both immediately and in the long term, as well as consumers’ inclination to change.

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Example of Porter’s Five Forces

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There are many examples of how Porter’s Five Forces can be applied to various industries.

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The ultimate goal is to identify the opportunities and threats that could affect a business.

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In this example, the financial education company 365 Financial Analyst looked at the competitive position of retail giant Walmart. Here’s how it breaks down:

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  • Competitive rivalry: Walmart has a significant reach, a strong brand identity, a physical and online presence, and low prices that make it difficult for small challengers in the retail space to compete. However, Walmart does face sustained challenges from large, established competitors such as Target, Costco and Amazon. Overall, Walmart faces a moderately competitive rivalry space.
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  • Bargaining power of suppliers: A diverse supplier base limits supplier bargaining power. Additionally, due to Walmart’s size, purchasing power and consumer reach, each individual supplier exerts very little influence on the company.
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  • Bargaining power of customers: Walmart has a massive customer base of small buyers, weakening the power of any single customer and granting the company significant leverage. The company’s low prices, established locations and online presence further reduce the power of any single customer. However, customers can switch to other retailers at little or no cost, affording them some power. Overall, buyer bargaining power is medium to low.
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  • Threat of new entrants: Walmart maintains a substantial edge in sales, marketing, distribution and established business locations. It also has a highly developed and deployed online presence to complement its physical locations. Due to its size and established network, Walmart also has the advantage of selling to multiple customers while being able to purchase at scale from various suppliers. All of these factors, as well as the established nature of large rivals such as Amazon, make the threat of new entrants low.
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  • Threat of substitute products: Walmart’s economies of scale, reach and size ensure it carries almost all brands and products a customer would like, with the exception of specific in-house brands that its rivals offer. Even then, Walmart can leverage economies of scale to offer products and a range of substitutes at low costs. As such, the threat of substitute products is low.
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Strategies for success

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Once your analysis is complete, it’s time to implement a strategy to expand your competitive advantage. To that end, Porter identified three generic strategies that can be implemented in any industry and by companies of any size.

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Cost leadership

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Your goal is to increase profits by reducing costs while charging industry-standard prices, or to increase market share by reducing the sales price while retaining profits.

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Differentiation

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To implement this strategy, your company’s products must be significantly better than the competition’s, thereby improving their competitiveness and value to the public. It requires thorough research and development, plus effective sales and marketing.

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Focus

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Successful implementation entails the company selecting niche markets in which to sell its goods. It requires an intense understanding of the marketplace, as well as deep knowledge of the business’s sellers, buyers and competitors. (Consult Porter’s 1985 book Competitive Advantage for more information.)

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Alternatives to Porter’s Five Forces

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While Porter’s Five Forces is an effective and time-tested model, it has been criticized for failing to explain strategic alliances. In the 1990s, professors Adam Brandenburger, then at Harvard Business School and now at New York University’s Stern School of Business, and Barry Nalebuff, of the Yale School of Management, created the idea of a sixth force, “complementors,” using game theory insights. (Consult their book, Co-Opetition, for more information.)

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In this model, complementors sell products and services that are best used in conjunction with a competitor’s product or service. For example, Intel, which manufactures processors, and Lenovo, a computer manufacturer, could be considered complementors.

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These additional modeling tools can inform your understanding of your business and its potential:

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  • Value chain analysis: A value chain analysis helps companies understand where their best productive advantage lies.
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  • BCG matrix: The BCG matrix helps companies identify which products will likely benefit most from increased investment.
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  • PEST analysis: Businesses should also consider conducting either a PEST analysis or a PESTLE analysis. These analyses take into account how external political, economic, sociocultural and technological forces — as well as legal and environmental forces, in a PESTLE analysis — can affect the business environment. This analysis should be conducted alongside Porter’s Five Forces to provide a thorough overview of factors and challenges that influence a business and its industry.
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Navigating the economic environment

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All business decisions contain elements of risk and uncertainty. Conducting routine analyses of the business, industry and overall economic environment is vital to the success of any company, regardless of its size. Porter’s Five Forces model provides a clear framework that business leaders can employ to understand how their business fits into the larger industry.

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Using Porter’s Five Forces alongside additional analytical tools and models — like a SWOT analysis, a BCG matrix and a PEST(LE) analysis — can help business leaders navigate the broader economic environment with greater confidence and, ultimately, reap increased odds of success.

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Jeremy Bender and Katherine Arline contributed to this article. 

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In the past, many women have struggled to find acceptance in the workplace because of societal expectations and stereotypes. However, women have made enormous strides in several formerly male-dominated industries and are excelling in leadership roles.

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While gender equality has made notable strides, female entrepreneurs still face challenges, and women in leadership roles often encounter more scrutiny, and are judged more harshly, than their male counterparts. In fact, women leaders often say they must work twice as hard to earn the same respect as men.

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If these challenges sound familiar to you, read on for tips to help you prove your leadership merit in the workplace while inspiring other women to follow in your footsteps.

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Why women leaders should leave their comfort zones

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A commonly cited Hewlett-Packard study on internal hiring practices found that men often apply for a job when they meet 60% of the qualifications, but women apply only if they meet 100% of them. This finding implies that women subconsciously believe that if they don’t meet the job criteria exactly, they’re not suitable for the position and they won’t be considered. Because of this self-doubt, they don’t throw their hat into the ring.

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Changing this belief takes conscious effort. If a position resonates with their capabilities and experience, women should focus on the mindset that they’re entirely capable of doing the work and then prove their merit during the interview process. [Need an interview refresher? Check out our complete guide to a successful job interview.]

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Here’s what some experts have to say about the importance of women aiming high:

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  • Women are socialized to be perfect. Reshma Saujani, founder and CEO of Girls Who Code, said that while girls are taught to play it safe, smile pretty and get all A’s, boys are taught to play rough and swing high. “In other words, we’re raising our girls to be perfect, and we’re raising our boys to be brave,” she said in a TED talk. Even when women are ambitious, the socialization of perfection often leads them to risk aversion, Saujani said.
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  • Recognize the fear, and do the hard thing anyway. Devoreaux Walton, owner of Distinct Personal Branding, believes success is found outside our comfort zone but is often hindered by the fear of the unknown. “Every successful entrepreneur and business leader did what they were afraid to do instead of just letting the fear rule in their personal and professional lives,” she said. According to Walton, the best way to overcome fear is to acknowledge that the fear is there but to do the thing that scares you anyway. If you’re too rigid, you could miss one of those serendipitous “aha” moments that could inspire a creative solution or force a different approach.
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  • Don’t miss out on opportunities that come your way. Angie Hicks, co-founder and chief marketing officer of Angi (formerly Angie’s List), had to face her fears when she was approached about starting the now-national customer review service as an introverted college graduate. “My biggest challenge was combating the fact that I was really shy and quiet,” Hicks said at the inaugural American Express OPEN CEO BootCamp. “In starting a business, you have to get out and talk to people. I was doing door-to-door [subscription] sales, which was the last thing I ever thought I would do.” Leaving her comfort levels paved the way for Hicks to take advantage of opportunities that never would have arisen otherwise. “Don’t miss out on opportunities that come your way,” she said. “Put yourself in a position to have those opportunities; know when one is facing you, and take it.”
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Fight for a mindset of equality as reality

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A study conducted by the Pew Research Center found that in 2020, women earned 84% of what men earned based on an analysis of the median hourly wage for both part-time and full-time work. Similarly, a 2020 U.S. Census Bureau study that analyzed full-time wage data found that women earned 83% of what men earned.

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\"Median

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Many women have felt the effects of the gender gap during their careers, whether through a pay dispute, a lost promotion or snide comments from co-workers. Even if your work environment champions equality, it’s not uncommon to encounter people who have faced some kind of discrimination, subtle or not, because of their gender. [Make sure you know how to recognize and report workplace harassment if it does occur.]

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Even though we’re faced with the reality of gender inequality on the news, on social media and through personal experience, one expert says women should remain steadfast and optimistic. Paula Stephenson, director of marketing at Smoke’s Poutinerie, says if women want to be viewed as equal in the workplace, they must stand their ground and demand the respect they deserve – and it starts by behaving as if the gap has been closed. “I have noticed that if you act like there’s equality in the workplace, then there will be,” Stephenson said.

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That’s not to say people should pretend inequality doesn’t exist. Acknowledging the need for change is essential, but our actions and attitudes in the workplace are critical. Encourage yourself and others, and don’t let perceived detriments rule the day.

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“Being a working mom in the corporate world is a daily challenge,” said Mayra Attuy, a marketing executive. Despite the struggle to find a positive work-life balance, she considers her proudest professional moment to be when she returned from maternity leave. She believes her simultaneous personal and career success has made her a stronger marketer.

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Women should embrace their natural leadership styles

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For women entering the workforce, Attuy recommended leading by example while being open, supportive and collaborative. Look for, bond with, and become a mentor and role model for other women. Advancements such as the #MeToo movement have ignited discussions, but there are still many barriers to overcome.

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While every individual is different, attributes typically assigned to women can be significant differentiators as leadership qualities in the workplace. Women can help others set goals and attain them, emphasize teamwork, and invest time in training, mentoring and personal development.

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Emily He, former chief marketing officer at Saba Software and now corporate vice president of business applications marketing at Microsoft, discovered that women are driven more by intrinsic motivations about work than by what their jobs or employers demand from them.

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“In contrast to men, who tend to be career-centric and want to maximize their financial return from work, women view work more holistically, as a component of their overall life plan,” He said. “Therefore, they’re more likely to approach their careers in a self-reflective way and value factors such as meaning, purpose, connection with co-workers and work-life integration.”

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Positive workplace culture shifts, including improved employee retention and better cooperation, can occur when women bring these intrinsic strengths to their teams and businesses. Most important, the next generation of leaders of all genders can move forward with enlightened perspectives.

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As people work toward gender equality in their workplaces, the gender gap will close over time. Companies have a better chance of thriving when they incorporate various leadership styles, including what’s seen as traditionally feminine or masculine.

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“The big challenge is to keep our perspectives top of mind in conversations at the corporate level, and also among family and friends, so the mindset shift can happen,” Attuy said. “Be resilient that change will come.”

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Tip: Business leaders of all genders can help promote equality in the workplace. If you’re interested in bringing change, follow these tips to close the gender gap in the workplace and create an inclusive workplace culture.

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Women in leadership statistics

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\"Fortune

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Despite small gains in recent years, statistics on women in leadership roles show that the gender gap remains. As of 2022, only 8.2% of Fortune 500 CEOs (41 CEOs) were women, although that’s a significant improvement from the zero female Fortune 500 CEOs in 1995, according to Zippia.

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\"Senior

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As of December 2021, women accounted for 35% of U.S. senior management positions in the United States – a 4% increase from 2016, but still far from 50%.

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\"Masters

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Educational statistics, too, point to a considerable gap. Between 2020 and 2021 in the United States, 505,000 women earned master’s degrees, compared with 327,000 men. Moreover, women with master’s degrees earned, on average, 38% less than men with the same qualifications – $72,568 for women, compared with $117,617 for men.

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\"Gender

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Barriers to women in leadership

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Despite progress toward gender equality within the workplace, women still face pushback. Many barriers to women in leadership remain, including the following obstacles:

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  • Stereotypes. Most industries have been dominated by male leadership for so long that the traits of a good leader are often seen as masculine. Women are often perceived negatively when they exhibit these traits. To add insult to injury, women may be seen as unfit for the role when they do not demonstrate these typical leadership qualities. Additionally, some people may think of specific roles and industries as traditionally female and others as traditionally male.
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  • Discrimination. Work environments dominated by biases favoring men can be hostile toward women. Women may be passed over for promotions and experience sexual harassment, workplace harassment and other unprofessional behavior.
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  • Lack of networking opportunities. While bias is becoming less prevalent in the working world, its impact can still pose challenges for women looking to network. As a result, there may be fewer opportunities for mentorship or arrangements to help women move into leadership positions.
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  • No work-life balance. Old ideas about the domestic roles of men and women can limit the support women may need to balance work and everything else properly. As a result, some people may unfairly believe women can’t put in the time and effort required to lead. But every day, women continue to defy that myth – and plenty of others.
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Carlyann Edwards, Isaiah Atkins and Nicole Fallon contributed to the writing and reporting in this article. Source interviews were conducted for a previous version of this article.

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The fine print on personal credit cards can drive anyone crazy and the terms for accepting credit cards at your business aren’t any different. While you don’t need to be a contract lawyer to understand the terms and conditions of your credit card processor, you do need to read the contract thoroughly so you understand how it will affect your business’s bottom line.

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If you’re a small business owner looking to accept credit cards as a method of payment, confusing credit card processing rates, lengthy service agreements and complicated compliance issues might leave your head spinning. To help you make sense of everything involved with accepting credit cards, we’re going over six of the most confusing aspects and ways to make the process simpler.

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Confusing things about accepting credit cards

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1. Credit card processing quotes and fees

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The most confusing part of accepting credit cards is the pricing, according to Deborah Winick, principal and merchant services advisor at credit card processing company BankCard Services. She said most businesses don’t know what a competitive price quote is and rely on the integrity of sales representatives.

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“Most business owners are very busy, so they do what seems like the best choice [and] reach out to their bank, expecting quality service,” Winick said. However, this isn’t always what businesses get. “The banks, for the most part, outsource merchant services … as funny as it seems, they really do not know much about the industry.”

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Instead, Winick advises businesses to find sales representatives with at least two years of experience, get two or three quotes from vendors and ask for full disclosures of all rates and fees in writing.

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Editor’s note: Looking for the right credit card processor for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.

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More than a third of small businesses in a Weave study said they overpay for credit card transaction fees. This could be because the processor they chose has a fee structure that is not optimal for their type of business. Different fee structures benefit different types of enterprises.

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For example, a flat percentage with no per-transaction fee is best for companies that make many small sales, such as cafes. A lower percentage with a per-transaction fee is best for businesses that make less frequent sales on higher-ticket items, such as furniture retailers. Look for a processor with the pricing model that will cost your business less overall.

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Although you can change credit card processors if you are not satisfied with their service and fees, the process is a hassle that can result in downtime and the need to purchase new equipment and possibly a new point-of-sale system. To prevent needing to switch providers down the line, choose a processing vendor that can serve your needs as your business grows. You may be able to start out with one pricing structure and move to another as your volume increases.

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2. Pricing models

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The pricing for credit card processing also often confuses business owners because there are so many pricing models.

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“There are several different pricing methods, but the two most popular are tiered pricing and interchange-plus,” said Amad Ebrahimi, founder of merchant accounts comparison site Merchant Maverick.

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With tiered pricing, merchants qualify for different vendor-determined rates, while interchange-plus uses rates set by the credit card brand, such as Visa or Mastercard.

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“Interchange-plus is a much more transparent model of pricing, but it also leads to more confusion if the business owner does not understand what the pricing entails,” Ebrahimi said.

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You should research the type of pricing credit card processors offer and determine whether you can afford those fees, given your cash flow and customer base. Ebrahimi also advises business owners to gather as much specific information as possible about the processor’s rates to avoid surprises later on. [Check out five tips to lower your credit card processing fees.]

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3. Contract terms

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No one likes to read lengthy contracts, but it’s necessary in business. The contract is one of the most important — and confusing — aspects of signing up with a credit card processor. Failure to understand your service agreement completely could lead to some unpleasant surprises later on.

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“These contracts can be very long, so unless the business owner takes the time to read through every line, they may be caught by surprise,” Ebrahimi said.

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That happens partly because you can’t always trust what sales representatives say.

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“There is really no regulation to be an agent for a merchant service provider, so there are agents out there telling a small business owner what they want to hear rather than speaking with knowledge and integrity,” said Cindy Bender, owner of Bender Merchant Services.

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By not reading through contracts yourself and communicating directly with the vendor, you risk the shock and hindrance of hidden fees and service limitations. In particular, you should ask how long the agreement lasts and whether you are leasing the credit card processing equipment, Ebrahimi said. Watch out for processing fees, including early termination, annual, setup, monthly, monthly minimum and Payment Card Industry (PCI) compliance fees, he added.

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4. PCI compliance

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Credit card processing security is no joke. Failure to protect customers’ data won’t just harm your business’s reputation; it can also lead to significant costs in government and banking fines, lawsuits and more. But PCI compliance, a set of credit card processing security standards, is another area of confusion for small business owners.

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The problem is that business owners assume the credit card processing provider will handle PCI compliance or they don’t know enough about security to verify whether their credit card processor is compliant. Some may not even think their business is at risk, but large companies aren’t the only ones that get hacked. Over 45 percent of data breaches affect small businesses, according to a Verizon report.

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Ebrahimi urges business owners to verify PCI compliance with the processor they are considering. “Card data security is of utmost importance to your customers, so it’s essential to understand this area,” he said.

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As with pricing and fees, the best way to prevent confusion is to ask questions. Ebrahimi recommends point-blank asking vendors if their credit card terminals and software are in fact PCI compliant.

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5. Nonpayments

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Subscriptions and recurring charges provide a great way for businesses to automate repeat business, but one major drawback happens when payments get declined.

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“One thing I found most confusing and is usually a cause for lost profits, is dealing with expired or canceled credit cards for recurring charges,” said Mike Salem, co-founder of Vorex, a professional services automation provider. “Many small businesses do not have a mechanism or the technological capacity to stop a service automatically until the customer updates [their] credit card information.”

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Declined payments essentially become free services, Salem added. “Many small businesses must manually monitor credit card activities on a daily basis and might not notice a nonpayment before several days have passed after a charge has been declined, which means giving out a service for free. Trying to retroactively recoup the charges for unpaid days can be frustrating.”

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6. E-commerce compatibility

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Technology lets merchants conduct business anytime and anywhere, which is both a blessing and a curse. This flexibility creates several types of confusion for processing credit cards because not all credit card processors are compatible with all merchant account services.

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“Some business owners need to know that their merchant account will work seamlessly across all sales channels, like retail, e-commerce and mobile,” Ebrahimi said. “It can get confusing trying to make sure all channels can play well with each other.”

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This is particularly the case with accepting credit card payments at self-hosted online stores.

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“Up until recently, accepting credit cards for online payments has been a surprisingly complicated and painful process,” said Yarin Kessler, co-founder and chief technology officer of PropertyScout. “It required setting up a merchant account with a bank, signing up with a payment gateway and then using any number of payment software solutions to integrate with your app. This meant multiple applications, fees and accounts just to get set up.”

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Some credit card processing companies have made the process easier for merchants. For example, web payments company Stripe takes care of payments end to end, eliminating the need for separate merchant accounts and payment gateways, Kessler said.

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“Since then, other companies like Braintree and PayPal have followed Stripe’s lead by simplifying their own processes for accepting credit card payments on the web,” he said. “Consequently, it is now vastly easier to accept credit cards for an online business than it was a few short years ago.”

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Top credit card processors

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When looking for a credit card processor, consider our choices for the best credit card processing companies. We analyzed and reviewed a variety of vendors and services, comparing transaction fees, plan options and more.

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Merchant One

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  • Since 2015, Merchant One hasn’t charged a separate PCI compliance fee for new customers.
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  • It accepts businesses with low credit scores.
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  • The base plan costs $6.95 per month, plus a flat rate of 0.29% to 1.55% for in-person transactions.
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Read our Merchant One credit card processing review to learn more.

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Square

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  • Square does not charge monthly fees on its entry-level plan.
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  • The free plan includes a POS app at no charge.
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  • The free plan has flat-rate pricing of 2.6% plus 10 cents for in-person transactions.
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Our Square credit card processing review details how this processor stacks up to the competition.

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Chase Payment Solutions

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  • Chase’s platform has POS and e-commerce capabilities.
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  • The system is easily scalable.
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  • The bank processor feature means payments go through significantly faster than normal.
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Learn everything this processing service has to offer in our Chase Payment Solutions review.

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Stax

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  • Stax’s monthly fees start at $99 for high-volume businesses.
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  • There is interchange-plus pricing with no percentage markup, only a per-transaction fee.
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  • Another option is flat-rate pricing of 8 cents per transaction for in-person transactions.
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Check out all the features available in our Stax credit card processing review.

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Know the fine print and avoid credit card processing surprises

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It’s easy to get caught off guard when you don’t understand all the details of credit card processing. Stay one step ahead by putting in the effort to understand everything you’re committing to when you sign up with a credit card processor. When you do your homework ahead of time, you don’t have to worry about hidden fees or security issues later on. The more you prepare now, the more time you can spend on the most important part — accepting sales with ease and keeping your loyal customers happy.

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Natalie Hamingson and Jennifer Dublino contributed to this article. Source interviews were conducted for a previous version of this article.

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A strength, weakness, opportunity and threat (SWOT) analysis is a common tool for assessing your company’s strategy. It provides leaders a new perspective on what the organization does well, where its challenges lie and which opportunities to pursue. A personal SWOT analysis can do the same for an individual, providing insights based on your personality strengths and weaknesses, the challenges ahead and the opportunities you may find now and in the future. Here’s how to conduct a SWOT analysis.

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How to perform a personal SWOT analysis

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The SWOT analysis was first devised in the 1960s by business icons Edmund P. Learned, C. Roland Christensen, Kenneth Andrews and William D. Guth. In 1982, Heinz Weihrich took the concept one step further, constructing a 2 x 2 matrix to plot out the answers to the four key aspects. He placed strengths and weaknesses across the top of the matrix, and opportunities and threats in the bottom row. This remains the most common way to conduct the analysis today.

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While there are other formats for the SWOT analysis, in its simplest form the matrix is a four-quadrant table with a color-coded grid looking something like this free SWOT analysis template:

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\"SWOT

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The creators saw strengths and opportunities as favorable and within your control, while weaknesses and threats are dictated by external forces. With this information, identify how to leverage your strengths to make the most of your opportunities and discover how to mitigate threats.

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When conducting a personal SWOT analysis, first set a goal. Do you want a new job or a new responsibility in your current position? Are you looking for personal growth or to go in a different direction? With your goal in mind, ask yourself questions about each of the four areas. It’s important to be as honest as possible with your answers.

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Try to see yourself from the standpoint of a colleague and view any feedback with objectivity. According to Caroline Smith, an editorial manager at Centrica, it’s best to focus less on where you are today and more on the potential of what you can become. [Related article: Honest Employee Feedback Starts at the Top]

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“Don’t limit yourself to the strengths that you’re currently exhibiting in your job. List all of your strengths, even the ones that have been dormant for a while,” Smith said. “Pay particular attention to the things that you have that your peers don’t: How are you different, unique and special?”

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A personal SWOT analysis requires real introspection. Set aside the time to think deeply, then sleep on it and revisit your analysis the next day. You won’t think of everything in one sitting, and questions or answers that pop into your brain overnight might be the most revealing insight of the entire exercise. Return to your analysis a few times over a week or two to truly capture complete answers.

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What to ask yourself in a personal SWOT

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To begin, find a SWOT analysis template online that makes sense to you. Then, get ready to evaluate your strengths, acknowledge your weaknesses and identify what makes you excited about your career.

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Begin by identifying your strengths – the traits or skills that set you apart from others. Ask yourself these questions:

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  • In what areas do I naturally excel?
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  • What skills have I worked to develop?
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  • What are my natural-born gifts?
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The next step is identifying weaknesses – the areas you need to improve because they could cause career setbacks. These are some questions to consider:

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  • What are my negative work habits and traits?
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  • Does any part of my education or training need improvement?
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  • What would other people view as my weaknesses?
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Proceed to the opportunities section, which are the external factors you can leverage to get a promotion, find a new job or determine a new career direction. Here are some questions to ask yourself:

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  • What is the current state of the economy?
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  • Is my industry growing?
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  • Is there new technology in my industry to learn?
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Finally, look at any threats – the external factors that could hurt your chances of attaining your goal. Consider these questions:

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  • Is my industry contracting or changing direction?
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  • Is there strong competition for the types of jobs for which I am best suited?
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  • What is the biggest external danger to my goal?
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Moving outside your comfort zone will keep you from simply reinforcing your existing beliefs. Be unflinching in revealing faults and weaknesses, but also in celebrating your personal strengths. Don’t be afraid to consult colleagues for their honest opinions if necessary. [Related article: 10 Development Goals for Better Leadership]

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Determining the outcomes of your personal SWOT

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Evaluate your results using two popular methods: matching or turning negatives into positives. Matching means connecting two of the categories to determine a course of action. When you turn negatives into positives, grow a skill set through education or find a creative way to transform a weakness to a strength.

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For instance, the SWOT analysis may have identified that you’re outgoing, and an introspective or isolated work environment may not suit you. That may lead you to pursue a position in sales, where your extroverted personality allows you to excel. You can also update your resume to reflect what you have learned to ensure it represents your desired career path. [Follow our resume writing tips to help you stand out.]

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Post-SWOT action

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Once your personal SWOT analysis is complete, it is crucial to follow through on the results you uncovered.

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“SWOT analysis can fail to be effective if it is simply treated as a laundry list, without any tie-in to how the elements identified in the analysis can be put into play for the individual carrying out the assessment,” said Marlo Zarka, a certified professional coach. “For example, how can the identified strengths move the needle in the endeavor to achieve a key goal? Or how can one navigate a potential threat once it is identified … to ensure no ground is lost?”

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“The best outcome is to take action and succeed in the opportunities you have identified,” Smith added. “This can benefit you on a personal and professional level, and set you apart from your peers and colleagues.”

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Once you create an action plan, track your progress. Set up measurements and keep working toward them. Step by step, you will get where you want to be if you stay committed. To aid this process, take advantage of free goal-tracking tools.

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SWOT analysis for your business

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Conduct a SWOT analysis for your business by asking many of the same questions. Consider your company’s strengths, weaknesses, opportunities and threats within the marketplace. Consider conducting additional analyses such as the PEST analysis, competitive analysis and the Pareto analysis. These can be adapted for personal use, making them worthy exercises for both personal growth and business success.

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Ross Mudrick and Chad Brooks contributed to the writing and reporting in this article. Source interviews were conducted for a previous version of this article.

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Employment interviews are stressful for everyone; you want to select the most talented candidate, and the person you’re interviewing hopes to make a good impression. In your enthusiasm to find the right new team member, however, you may not evaluate your interview questions properly, especially if you’ve quickly developed an easy rapport with the interviewee.

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We’ll outline interview questions that are illegal, unwise, rude or otherwise unacceptable.

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Editor’s Note: Looking for information on background check services? Use the questionnaire below, and our vendor partners will contact you to provide you with the information you need.

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Illegal job interview questions to never ask candidates

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The EEOA prohibits employers from asking questions that might lead to discrimination or the appearance of discrimination, even if you think they’re common hiring manager interview questions. To ensure you’re EEO compliant, it’s crucial to understand what you can and can’t ask. Consider the following question categories that can prove problematic.

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Geography

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You may not think that asking someone where they’re from is problematic. You may have noticed a unique accent or observed that a candidate worked in other countries and asked something like the following:

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  • What is your national origin?
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  • Where are you from?
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Unfortunately, this isn’t harmless small talk fueled by curiosity. In fact, it’s illegal and may open you to discrimination charges.

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“Hold back the urge to ask where they are from,” advised Shobi Zietlow, president of Referral Staffing Solutions. “Title VII of the Civil Rights Act of 1964 makes it illegal to discriminate against someone on the basis of national origin. If you ask, you could be accused of discriminating against them.”

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Marriage

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These may seem like innocuous questions:

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  • What is your maiden name?
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  • Are you married?
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In fact, these questions are not permissible, even when asked innocently, because employers are not allowed to discriminate on the basis of gender or marital status.

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Instead, you can ask this:

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  • Have you ever worked under another name?
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This question can provide important information, such as whether the candidate has published works or received accolades under another name.

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Age

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Other seemingly innocent questions include the following:

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  • How old are you?
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  • What year did you graduate from high school?
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  • When did you first start working?
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Unfortunately, these questions may be construed as age bias. The Age Discrimination in Employment Act of 1967 protects people 40 and older from age-based discrimination.

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You may have a minimum age requirement for a position and must ensure a candidate is eligible. For example, if anyone you hire must be over 18, you can ask this:

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  • Are you over the age of 18?
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For example, if you’re hiring a bartender or server who will serve alcohol, 37 states and Washington, D.C., require them to be at least 18 years old. Three other states require an employee to be over 21 to serve alcohol, and one state has an age requirement of 17.

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Family planning

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Family planning questions are also problematic. Avoid questions like these:

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  • Do you have children?
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  • Do you plan to have a family?
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These questions have historically been used to maintain a gender imbalance in the workforce; some employers won’t hire women because they assume they’ll take parental leave at some point or need time off to care for a sick child. Either way, this discriminatory practice and these questions are illegal.

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“You cannot ask a candidate if they are planning a family, if they are pregnant or about their child care arrangements,” cautioned Jackie Burkhardt, a human resources manager at Spartek Inc. “This is an illegal interview question because it reveals personal information that is not allowed to be used by employers to make hiring decisions.”

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Burkhardt noted that questions relevant to the job description and requirements are acceptable.

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Health

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Health and medical information is confidential. For example, you can’t ask the following questions:

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“It’s illegal for employers to ask an applicant if they are in good health or if they have had any past illnesses or operations,” Burkhardt said. “You are not allowed to ask about their height, weight or any details regarding any physical or mental limitations.”

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However, some positions may have lifting or other physical ability requirements, and the employer must ascertain that the candidate can perform the job’s required functions. In these cases, you should describe the job’s physical requirements even if they were listed in the ad or job descriptions.

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You can legally ask the following reasonable question:

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  • Are you able to execute the necessary job requirements of this position and perform them well and safely?
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Additionally, you can’t ask if a candidate drinks socially or has ever used illegal drugs. If a person is recovering from alcoholism or substance abuse, their treatment is protected under the Americans with Disabilities Act. If they avoid alcohol for religious reasons, you could face a charge of religious discrimination.

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Salary history

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According to the Pew Research Center, women are paid 92 cents for every dollar men make. Black and Hispanic women earn even less than that. Federal law already prohibits gender-based pay discrimination, but it’s difficult to prove. For this reason, some states have taken measures to stop this discrimination at the job interview level.

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Alabama, California, Colorado, Connecticut, Delaware, the District of Columbia, Georgia, Hawaii, Illinois, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Mississippi, Missouri, New Jersey, New York, Nevada, North Carolina, Ohio, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, Utah, Vermont, Virginia and Washington all have salary history bans.

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Even if your state does not ban salary history considerations, it’s safer to avoid questions like this:

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  • What is your current salary?
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Instead, determine the salary for any given position beforehand. During the interview, make that salary range known and confirm that the candidate is still interested in the position given its compensation parameters. This practice ensures cycles of underpayment don’t continue.

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Other potentially problematic questions

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You should also avoid the following questions when interviewing job candidates, to prevent legal complications and maintain a respectful tone:

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  • Have you ever been arrested? This information is relevant only if a candidate has been convicted of a crime and the arrest and conviction would affect their role. Questions like these may be precursors to discrimination. Additionally, being arrested doesn’t necessarily mean the person is guilty of anything.
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  • Can you work weekends or nights? This question is problematic because it may be seen as related to a candidate’s religious observance. It can also be a backdoor way to ask about their family status.
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  • Do you have a bank account? This question is fair to ask only if you’re sure it’s permitted under the Fair Credit Reporting Act of 1970 and the Consumer Credit Reporting Reform Act of 1996.
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  • Do you own your own home? You are not permitted to ask if a candidate owns or rents their home, who they live with, or how they know the people they live with.
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  • Is English your first language? Employers cannot ask if English is a candidate’s first language. You can ask what other languages a candidate can read, speak or write fluently if these skills are relevant to the position.
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General job interview tips

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Hiring for cultural fit is ideal. You want your new team member to possess the right skills and knowledge and have a personality that meshes with those of other employees. At the same time, you want to avoid a potential minefield of inappropriate and illegal questions during the interview process.

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Consider the following guidelines to protect your company and applicants when you’re conducting job interviews:

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  • Focus on the position. Focus on interview questions that are relevant to the job’s requirements, and determine if the candidate meets the position’s specific criteria. Don’t ask anything too personal.
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  • Be consistent with the interview process. Create a set list of questions before the first interview, and stick to the script. Ask all candidates for the role the same questions.
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  • Know the law. Research labor and employment laws, and gain a thorough understanding of what is legal and illegal to ask in an interview.
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  • Respect applicants’ privacy. Respect your candidates’ privacy, especially if they communicate that they’re uncomfortable disclosing the information requested. Never force an interviewee to respond to a question that makes them uncomfortable.
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  • Don’t be tone-deaf. Never ask questions that can be construed as discriminatory or disrespectful toward someone’s culture, religion, gender or background.
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Prepping interview questions

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When you’re preparing to interview candidates, do your due diligence to avoid illegal questions and protect your organization and applicants. When in doubt, keep your questions directly related to the job and its associated tasks and responsibilities. Eschew personal questions, and keep the conversation respectful and comfortable for both parties.

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Sammi Caramela contributed to this article.

"}},{"_index":"wp-index-bnd-prod-content","_type":"content","_id":"1568","_score":2,"_source":{"canonical":"https://vaylees.com/8101-asking-for-a-raise-tips.html","displayModified":"2024-10-25T18:26:49Z","docType":"article","editorsPick":false,"href":"8101-asking-for-a-raise-tips.html","id":"1568","ID":1568,"isSponsored":false,"published":"2019-11-22T16:25:00Z","site":"bnd","stream":"Asking for a raise can be intimidating. Here are five tips and other suggestions that will help you approach your boss confidently and professionally. ","subtitle":"Asking for a raise can be intimidating. Here are five tips and other suggestions that will help you approach your boss confidently and professionally. ","title":"How to Ask Your Boss for a Raise: 5 Tips for Success","author":{"displayName":"Marci Martin","email":"marci@writelikethat.com","thumbnail":"https://images.vaylees.com/app/uploads/2022/04/04072009/marcimartin.jpg","type":"Senior Writer"},"channels":{"primary":{"name":"Build Your Career","slug":"build-your-career"},"sub":{"name":"Get Ahead","slug":"get-ahead"}},"meta":{"robots":"index, follow","description":"Learn how to ask for a raise at work, including five tips that will help you approach your boss for the best chance of success."},"thumbnail":{"path":"https://images.vaylees.com/app/uploads/2022/04/04074535/1554240479.jpeg","caption":"Production Perig/Shutterstock","alt":""},"content":"

Most people cringe at the thought of asking their boss for a pay raise. If your company doesn’t do regular annual salary increases and you’re not up for a promotion, asking may be the only way to get the raise you know you deserve. You should understand that it is perfectly acceptable to ask for a raise, and most company managers and business owners want to take good care of their employees.

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While the process seems intimidating and uncomfortable, it doesn’t have to be, especially if you know your boss and ho to ask for a raise. If you do your research and are ready with facts, you will feel more confident initiating the conversation.

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Tips for asking for a raise

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Here are five tips on how to ask for your raise successfully.

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1. List your accomplishments from the past six months, the past year and your time with the company.

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Describe how your accomplishments have positively impacted your department and company as a whole – and provide specific numbers and statistics if possible. For example, you could say, “In the past year, I generated 5,000 leads for the company, which is an increase of 8% from the prior year. The resulting sales equaled $58,000 in new business.”

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It’s hard for any manager to turn down a request when presented with numbers like those. The stronger the data you provide, the greater case you make for a well-deserved raise.

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Showing the work you have done for the company and the efforts you have put in to help it also demonstrates that you are a loyal worker. Loyal employees gain trust from their employers, which will help your case.

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2. Know what a competitive salary looks like for your position.

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On sites like Salary.com and PayScale, you can get a free salary report to see how your current salary compares to similar positions elsewhere. LinkedIn is a great resource for this, too. You can either review job posts on the site or use LinkedIn’s own average salary ranges listed on job posts. Consider the industry you are based in, your employer’s size and your benefits. Some companies just don’t pay well, which is why it’s best to consult hiring experts when possible. If you have any connections with local recruiters and hiring managers (perhaps on LinkedIn), ask them if they would look at your updated resume to provide you with a realistic salary goal for your position and experience.

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3. Let your boss know what’s in it for them.

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Keep in mind that your boss does not care about your mortgage payments or the vacation you want to go on. Your boss cares about what’s in it for them. You’ve already explained what you’ve done for the company, but you also want to explain your plan for the future. Present them with your goals, how those objectives benefit the company and how you will achieve them.

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4. Be confident.

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Be confident when asking for a raise. Yes, it’s intimidating, but you have supporting evidence: the reasons you identified for your request and the research you did about comparable salary ranges. Be prepared for some pushback and know that the answer could be no. If you are given the raise, be prepared to continue working hard (or harder). You knew you should get a raise; now show your boss you deserved it.

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5. Provide your request in writing.

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Chances are, your boss has a boss with whom they will need to share your pay or salary raise request. Provide them a handout that summarizes your request, comparable pay ranges and the benefits the company derives from your efforts.

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How much of a raise should I ask for?

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The average pay raise is 3%. A good pay raise ranges from 4.5% to 5%, and anything more than that is considered exceptional. Depending on the reasons you cite for a pay raise and the length of time that has passed since your last raise, you could request a raise in the 10% to 20% range. However, the higher the percentage you request, the better your reasons should be. For instance, if you accepted a position with little travel and now you are on the road more than half the time, asking for 20% isn’t unreasonable because your duties have significantly changed.

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However, if you are asking for a pay increase because it’s been more than a year since your last one and you’ve continued to perform well in your regular duties, start with a more reasonable percentage. You still deserve a raise, but you need to temper your request with the reality of your contributions.

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When is a good time to ask for a raise?

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Some people say there is never a perfect time to ask for a raise, but use common sense. Don’t ask for a raise at a sensitive time, such as if your company has laid people off, your department had low numbers for the quarter, or your boss is dealing with a difficult personal situation.

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Consider your company’s current pay increase practices. If they typically give out raises on the first of the year, approach your boss in November or December. This way, you’ll give them an opportunity to consider your request and work with their bosses, rather than asking them to change their decision after you’ve found out your rate increase.

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If there is no standard practice for raises, try to make your request during a “good” time, such as when you know your boss is pleased with your work, during a successful quarter, or a time of year when everyone isn’t stressed out.

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How should I ask my boss for a raise?

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Give yourself time to prepare for the conversation, and give your manager time to consider your request.

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Schedule a meeting with your boss in advance instead of knocking on their door and springing your request on them; this shows that you are considerate of their time. If your boss is busy on a certain day of the week, scratch that day off your list.

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Once you have scheduled the meeting, treat your prep like a college research report: Find credible information and cover the following points in your salary negotiation.

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The best way to ask for a raise is to do your research and know your worth, then approach your boss in a professional manner.

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What should I do after I request a raise?

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It is unlikely your boss will say yes during that first meeting. In most cases, they will ask for time to discuss your request with other decision-makers and get back to you. It is appropriate to ask for a time frame for when a decision will be made. For example, you could ask, “Is it OK if I check back with you two weeks from today if I haven’t heard anything?”

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Next, be prepared for a no. A negative response could be based on factors you know nothing about or have no control over. If that happens, ask what you can do to be considered for a pay raise in the future. A good boss will give you the reasons for the rejection and tell you how you can improve your chances for better compensation in the future.

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If you are unsatisfied with the reasons why a raise isn’t feasible or with the path proposed to receive more compensation, it’s time to assess your career path and your desire to stay with the company or find a new job. In the meantime, stay positive.

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If you get a yes, maintain your professionalism. Express your gratitude and keep up the good work. It’s also important to maintain good relationships with your co-workers. If you brag to others about your pay raise, your boss will regret helping you, and you will create friction within your team.

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Requesting a raise doesn’t have to be intimidating

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Requesting a pay raise can be stressful and uncomfortable, but you have nothing to lose by trying. Prepare ahead by identifying your accomplishments and considering the value you bring to your team. Research the going market rate for your role elsewhere to determine whether you’re adequately compensated or not. Consider the cost of employee turnover to your employer and compare it to how much of a raise you’re asking for. If all these factors come together to suggest giving you a raise would be worthwhile to your employer, the odds you obtain one are good. Even if you don’t, though, you’ll have put your accomplishments in front of your employer and let them know you’d like a compensation adjustment, which could pay off a bit further down the line.

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Bassam Kaado and Marisa Sanfilippo contributed to the writing and research in this article.

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