“You can show a positive attitude through the words you use,” said Deborah Sweeney, CEO of MyCorporation. “Become a ‘yes’ person, and try new things to see how you do. Give your time, and ask co-workers how you can help them out if you have a free moment. Volunteer to take the lead on new assignments. Be kind to everyone and genuine — do not gossip constantly or spread rumors.”
\nWhen you can do your job effectively and become a dependable team member, that trust you earn can improve your perspective and standing in the company. Security in your team and company provides you with more stability.
\nSurrounding yourself with positive people in your work life can dramatically improve your attitude. Negative people can increase your stress level and make you doubt your ability to maintain success at work.
\n“If you find yourself surrounded by negative co-workers, see if you can switch cubicles or teams within the same department,” said Jessi Beyer, a speaker and personal development coach. “Make conscious decisions with your space and your time at work that will result in surrounding yourself with co-workers with positive attitudes.”
\nBoth positivity and negativity can spread quickly throughout the company. “I am someone who will deliberately avoid spending time with people who have a bad attitude at work, or anywhere for that matter,” said Amy Finlay, co-founder of Edinburgh IFA. “As a positive attitude can be contagious, unfortunately, a negative attitude can also spread through people, and before you know it, your mindset can completely change with too much exposure to these types of people.”
\nWorking with positive people will help you handle everyday stress in a more constructive way.
\n\n\n \n\n\nFocus on what’s in your control.
\nRealistically, you cannot control every single aspect of your work. You can be the beacon of positivity, but some people at your job will still be negative. But while you can’t control how people behave, you can decide how you let it affect you.
\n“No matter the positive or negative attitudes at work, it’s important to be mindful in the workplace,” said Lizzie Benton, a culture consultant at Liberty Mind. “Rather than letting yourself be consumed by a negative attitude, question why that person might be coming across in that way. Don’t take it personally, and do your best to build a barrier against negative comments or behaviors.”
\nFocusing on what you can control will help you manage the amount of stress you allow in your life. Your mission at work is to get your job done as effectively as possible, so focus on the factors you can oversee.
\nTreat yourself positively.
\n![\"Person](\"https://images.vaylees.com/app/uploads/2019/10/09120631/Treat-yourself-positively.png\")
\nNo matter what stress you are experiencing in your work or personal life, you should always remember to be your biggest supporter. Practice positive self-talk. Framing daily events in a more positive light will help limit negative thinking. One way to approach this is to not say anything to yourself that you wouldn’t say to anyone else. It’s important to be gentle and encouraging with yourself.
\nIf you start to think negatively, evaluate these ideas rationally. Replace defeatist thinking with affirmations of your strengths. Think about things you’re thankful for in your life, and reframe obstacles or roadblocks as opportunities for growth.
\nThe importance of a positive attitude in the workplace
\nWhether it’s you or a co-worker who is going through a hard time, try to keep the negativity at bay.
\n“Misery may love company, but negativity has never lifted anyone up,” Sweeney said. “You feel better when you surround yourself with positive people. They encourage you to reach for the stars, work hard and stay focused on fulfilling your dreams. Positivity begets more positivity. Over time, you may find that even the most stubborn person in the office who refuses to enjoy something has a change of heart and changes to be more positive, all because you had such a great attitude.”
\nThe presence of negativity in your company can be like dropping dye in a glass of water: You need only a few drops to change the whole look. Instead, try to make the work environment more conducive to positive attitudes and help diffuse the negativity.
\nAttitudes “either move the needle forward or keep it still,” Sweeney said. “A positive attitude keeps everyone trying new things, feeling brave about brainstorming new ideas, and makes people feel excited to go to work with their co-workers.”
\nPsychologists generally agree that our brains are hardwired to focus more energy on bad news. That tendency is exacerbated by instant news and videos of tragedies being uploaded seconds after they happen. But does that mean humanity is doomed to live in a cloud of negative energy? Most experts say no.
\n“The thought that you need 10 positive experiences to write over one negative one can definitely be true,” Beyer said. “One way to combat this is to approach the outcomes of negative situations with a learning mentality. Find one small takeaway from a situation, and your perception of that situation as negative will start to shrink.”
\nMaintaining a positive attitude takes work
\n![\"Person](\"https://images.vaylees.com/app/uploads/2019/10/09120552/Maintaining-a-positive-attitude-takes-work.png\")
\nDeveloping a strong positive attitude and mindset is a key to achieving success at work, but maintaining it isn’t always easy. To do so, you must not allow negative thoughts and energy to affect your daily progression.
\nBy keeping your workforce in the right frame of mind, making your workplace as stress-free as possible and prioritizing the well-being of your workers, maintaining a positive attitude at work can be another challenge you conquer.
\nJennifer Post contributed to this article. Some source interviews were conducted for a previous version of this article.
"}},{"_index":"wp-index-bnd-prod-content","_type":"content","_id":"3069","_score":2,"_source":{"canonical":"https://vaylees.com/9705-best-jobs-for-flexibility.html","displayModified":"2024-11-21T18:04:54Z","docType":"article","editorsPick":false,"href":"9705-best-jobs-for-flexibility.html","id":"3069","ID":3069,"isSponsored":false,"published":"2018-01-23T08:00:00Z","site":"bnd","stream":"Job flexibility is increasingly becoming a priority for many professionals.","subtitle":"Job flexibility is increasingly becoming a priority for many professionals.","title":"The 20 Best Jobs for Flexibility","author":{"displayName":"Bassam Kaado","email":"bkaado@gmail.com","thumbnail":"https://images.vaylees.com/app/uploads/2022/04/04072126/bassam-kaado.jpg","type":"Senior Writer"},"channels":{"primary":{"name":"Build Your Career","slug":"build-your-career"},"sub":{"name":"Work-Life Balance","slug":"work-life-balance"}},"meta":{"robots":"index, follow","description":"With work flexibility a priority for job seekers, here are some top jobs that are flexible and tips for scoring one of them."},"thumbnail":{"path":"https://images.vaylees.com/app/uploads/2022/04/04073557/getty.png","caption":"","alt":""},"content":"On the heels of the COVID-19 pandemic and the “great resignation,” finding a flexible job has become a top priority for many job seekers. In fact, some employees would swap pay for a flexible workplace.
\nWith a higher demand for flexible jobs while many companies are pushing workers to return to the office, it can be challenging for job seekers to find positions that offer varying degrees of flexibility. We’ve compiled a list of roles worth considering, along with a few tips on how to score one.
\n\nThe best jobs for flexibility
\nIn a 2022 McKinsey & Company study, 40 percent of the 13,382 global workers polled stated that workplace flexibility was the No. 1 priority for them. An NIH study found that the ability to work remotely increased perceived happiness.
\nThis data isn’t surprising. Remote work during the pandemic introduced many in the workforce to the benefits of working from home, having flexible hours and, in some cases, becoming your own boss. But amidst an ever-changing job market, finding a flexible job can be a full-time job on its own.
\nWe did some of the legwork for you by compiling the below list of 20 flexible job options. Whether they come with telecommuting arrangements, flexible or part-time schedules, or freelance contracts, these jobs can offer you the flexibility you’re seeking.
\n1. Account executive
\n![\"graphic](\"https://images.vaylees.com/app/uploads/2018/01/22081023/Account-executive.png\")
\nAccount executives handle many tasks, including building client relationships, identifying new clients and maintaining accounts. Account executives should have negotiation experience, sales skills and strong communication abilities. This position is available in a variety of industries, which means you may be able to find an account executive role that fits well with your personal interests.
\nAs a job that relies on interpersonal communication, it can be accomplished via telecommuting thanks to the advent of programs like Zoom, Microsoft Teams and other communication and collaboration tools. The remote aspects of being an account executive let you live a more flexible lifestyle.
\nType of flexibility offered: Telecommuting
\n2. Communication specialist
\nA communication specialist works in public relations, marketing or other forms of promotion to increase public awareness about a company or brand regarding its goods or services. They build and maintain relationships between the organization and the media and the public, working to develop communication strategies that complement business plans and the overall company mission. Communication specialists should have an understanding of relationship management, communication expertise and problem-solving skills. In addition, previous experience is often required.
\nCommunication specialists fall under the category of interpersonal jobs that can be done remotely. In addition to the possibility of telecommuting, there are freelance options. For example, you can snag temporary work as a communication specialist if a company has a specific short-term campaign or project that requires extra communication attention.
\nTypes of flexibility offered: Telecommuting, freelance options
\n3. Customer service representative
\nWorking in customer service is self-explanatory: You respond to inquiries about products and services and handle and resolve complaints. You service a company’s customers. Being a customer service representative requires excellent communication abilities and data-entry skills to be successful. These jobs can be entry level, but companies may require an associate’s or bachelor’s degree or several years of relevant experience. [Check out the best jobs for your college degree.]
\nWorking in customer service offers an array of flexibility options compared to other roles. In fact, the trend toward outsourcing, coupled with the pandemic pushing people to work from home, has made these jobs perfect for remote work. Also, a big portion of these roles are available with larger companies, so a mix of shifts and contract lengths is available. Customer service positions can have full-time and part-time schedules, and they can include temporary or freelance contracts.
\nTypes of flexibility offered: Full-time and part-time schedules, temporary positions, freelance options, telecommuting, and flexible schedules
\n\n\n \n\n\n4. Dog walker
\n![\"graphic](\"https://images.vaylees.com/app/uploads/2018/01/22081109/Dog-walker.png\")
\nDog walking is an interesting job for the pet-friendly job seeker. Dog walkers are hired by dog owners to walk their dogs when they are at work or out of town, so shifts can vary throughout the day. Besides being comfortable around dogs and physically able to walk them, there are typically no formal requirements to be a dog walker. The pay isn’t too lucrative, but with many clients and the help of apps like Rover and Wag!, you can work up to a surprisingly decent wage and build a career.
\nThe appeal of dog walking, besides getting to be around humankind’s best friends, is that you can enjoy a variety of schedules. You have complete flexibility in choosing what days you work, how many hours each day and even the neighborhoods you travel to. If you’d like a little bit of formality and consistency, there are more traditional dog-walking companies to work for that offer full-time and part-time schedules.
\nTypes of flexibility offered: Full-time and part-time schedules, temporary positions, freelance options, and flexible schedules
\n5. Freelance writer
\nA freelance writer is hired to deliver a write-up about a requested topic, usually requiring extensive research. Depending on their expertise, freelance writers write content for a variety of clients in different industries. Freelance writers typically need a portfolio of writing samples and strong grammatical skills to successfully book jobs.
\nThe inclusion of the word “freelance” in the job title speaks to its flexibility factor. Most freelance writers are hired on a contract basis and given the freedom to complete the assignment wherever and whenever they want, as long as it’s by the agreed-upon deadline. If you’re experienced enough or have an in-demand expertise, you can even start your own freelance business.
\nTypes of flexibility offered: Freelance options, temporary positions and flexible schedules
\n\n\n \n\n\n6. Gig drivers
\nGig drivers refers to freelancers or contractors hired and paid for certain assignments and tasks, as opposed to signing on as an employee in a part-time or full-time position. Such roles can involve services that offer travelers rides to a destination, like Uber and Lyft, or drop-off delivery, like Grubhub and DoorDash. This concept has even evolved to services like Instacart and Shipt, which have gig workers shop for customers and then deliver the goods. These jobs require a reliable vehicle, a license to drive, a smartphone and a clean driving record.
\nWith the gig economy, the biggest appeal is being able to work at your convenience. Companies like Uber let their drivers work at whatever times fit their schedule. This is ideal for people trying to earn a second income or who need a job that matches a specific schedule. However, some delivery companies like Gopuff offer more traditional full-time and part-time scheduling, with set shifts that allow for more stability.
\nTypes of flexibility offered: Freelance options, flexible schedules, and some full-time and part-time schedules
\n\n\n \n\n\n7. Graphic designer
\n![\"graphic](\"https://images.vaylees.com/app/uploads/2018/01/22081136/Graphic-designer.png\")
\nA graphic designer is typically tasked with creating branded visual materials that are used by companies internally and externally. Content created by graphic designers can include logos, business cards, advertisements and designs for emails and blogs. Graphic designers are experienced with digital tools like the Adobe Creative Cloud and were either trained in school or have a portfolio showing years of real-world experience.
\nIndependent graphic designers benefit from significant flexibility, provided they can secure enough freelance projects to make a living. Many use sites like Fiverr or Upwork to find clients while charging their own rates and working according to their own schedule. Alternatively, graphic designers can work in-house at an agency, firm or studio, where they have more consistent pay and regular hours.
\nTypes of flexibility offered: Full-time and part-time schedules, temporary positions, freelance options, telecommuting, and flexible schedules
\n8. Personal trainer
\nWorking as a personal trainer can be a great career choice for people who are passionate about fitness and healthy lifestyles. Personal trainers advise and guide clients on exercising safely and developing healthy routines. The profession typically requires a high school diploma or equivalent in addition to a certification in fitness, nutrition or health. Some personal trainer certifications can take as little as three to four months to complete.
\nPersonal trainers typically work for a gym, which can offer flexible hours and an influx of clients. Once established, personal trainers can take on private clients and charge high hourly rates for their services, working as much or as little as they want. During the pandemic, training people remotely over videoconferencing became more commonplace and is still an option today, making this job even more convenient.
\nTypes of flexibility offered: Full-time and part-time schedules, flexible schedules, freelance options, and telecommuting
\n9. Photographer
\nPhotographers who can take quality photos are desired in all industries. Whether it’s for fashion, food, travel or weddings, photographers are needed to capture the moment and convey a story for clients. To score work, photographers need a portfolio that showcases their talent and up-to-date equipment to fulfill each job.
\nWith enough experience and a solid portfolio, photographers can consistently book freelance projects. They can specialize in a specific type of photography, like wedding photography, or they can develop a wide variety of photo services. Freelance photographers can enjoy shorter working hours with higher rates, though there are also some opportunities to work full time or part time for a company that requires visual content consistently, like a jewelry store. You also have the option to start your own photography business.
\nTypes of flexibility offered: Freelance options, flexible schedules, full-time and part-time schedules, and temporary options.
\n10. Plumber
\n![\"graphic](\"https://images.vaylees.com/app/uploads/2018/01/22081321/Plumber.png\")
\nPlumbing is a profession that nearly guarantees employment as long as you do your job well, as the demand for plumbing services isn’t going away anytime soon. Plumbers need to complete vocational training, followed by an apprenticeship. While aspiring plumbers learn the trade and prepare to get their license, they can work under the supervision of a licensed plumber to gain experience and expertise.
\nThe benefits of becoming a plumber include job flexibility, stability and high earning potential. Plumbing is not limited to a specific area and can bring in continued business regardless of where you live. Once licensed, plumbers can work independently or for a specific client or business. If working independently, they have the freedom to choose their own hours and set competitive rates. Note, however, that some plumbers need to be on call in case of emergencies, which may interrupt your work-life balance.
\nTypes of flexibility offered: Full-time and part-time schedules, freelance options, and temporary options
\n11. Project manager
\nA project manager is someone responsible for the day-to-day management of a particular initiative. They can be viewed as the CEO or boss of a temporary team, and such positions can be found in a multitude of industries. Project managers initiate and drive projects, making sure each team member involved is on pace to get their work done. Typically, project managers need to have interpersonal and critical thinking skills and be meticulous with details. They almost always have a college degree, which is often enhanced with a slew of project management certifications.
\nAs a project manager, you get the benefit of being in demand across many industries and businesses of all sizes. You can work with a big company or be a crucial part of a startup. This gives you the option of working traditional full-time schedules, short-term or long-term contracts, freelance, or as a consultant. If the team you’re managing is well equipped to be overseen remotely, you can telecommute.
\nTypes of flexibility offered: Full-time and part-time schedules, freelance options, telecommuting, and temporary options
\n12. Recruiter
\nRecruiters are responsible for hiring new workers for a particular company. They screen, interview and hire employees or get candidates into a business’s recruitment pipeline. People well suited for this role have strong interpersonal skills and may have a human resources degree.
\nRecruiters can enjoy a plethora of flexible work options. They can work part time or full time and, when serving as a contracted third-party recruiter, set their own hours. Recruiters can be paid a fixed rate or, in some cases, make their income based on commissions. Since almost all recruiting is done virtually today, they can telecommute.
\nTypes of job flexibility offered: Full-time or part-time hours, flexible schedules, telecommuting, freelance options, and temporary options
\n\n\n \n\n\n13. Sales representative
\n![\"graphic](\"https://images.vaylees.com/app/uploads/2018/01/22081420/Sales-representative.png\")
\nA sales representative sells a company’s products and services to potential clients. They identify the target audience’s needs, write sales reports and work to close sales by convincing customers to go with this particular business. They need to have great negotiation, critical thinking and people skills. Sales representatives don’t usually need a college degree, but in certain industries, having a related degree may help you get hired.
\nSales reps often have flexible work options. It isn’t uncommon to work part time or full time or on a contract basis. You may have a base salary plus commission or solely work off commission, in which case you need to work only as much as you want to earn. While it used to be common for salespeople to travel to clients, many sales meetings these days take place over video calls. [Get business etiquette tips for client meetings.]
\nTypes of job flexibility offered: Full-time or part-time hours, flexible schedules, telecommuting, freelance options, and temporary options
\n\n\n \n\n\n14. SEO Specialist
\nSEO specialists study, analyze and work to improve a company or brand’s search rankings, also known as search engine optimization. They use programs like Google Ad Manager and Google Analytics, along with a variety of other software, to impact search results on a business’s behalf. SEO specialists typically either have a degree or relevant certifications and experience managing SEO.
\nWith the main responsibilities of an SEO specialist focused on analyzing website content and search engine positioning, they can achieve significant flexibility in terms of where they work. As long as there is access to a secure internet connection, telecommuting shouldn’t be a problem at all. Additionally, these roles can be freelance and contract-based, so you have control over how many hours you work.
\nTypes of job flexibility offered: Full-time and part-time schedules, freelance options, flexible schedules, telecommuting options, and temporary options
\n15. Social media manager
\nSocial media managers create, plan and manage the social media presence of a company, organization or brand. They pull a variety of metrics from either the social media platforms themselves or using third-party software like Hootsuite to analyze social performance and make any necessary improvements. Social media managers typically need a bachelor’s degree, but training certificates plus significant work experience could get you hired.
\nWith social media management requiring research, interpersonal communication and significant time online, the position is primed for remote work and flexible scheduling. Every company today benefits from a strong social media presence, so this is an in-demand role. Whether working in-house or freelance, social media managers can find the right work arrangement for their lifestyle.
\nTypes of flexibility offered: Full-time and part-time schedules, telecommuting, freelance options, and temporary roles
\n\n\n \n\n\n16. Software developer
\n![\"graphic](\"https://images.vaylees.com/app/uploads/2018/01/22081707/Software-developer.png\")
\nSoftware developers, in the simplest terms, create software and applications for computers. Their day-to-day includes planning, writing, developing, testing and maintaining programs used in the daily operations of a company. Usually, software developers have degrees in computer science or information technology and knowledge of various programming languages. They’re adept at critical thinking and logical conceptualization, aided by mathematical behavior. Becoming a software developer can be achieved by taking short-term training programs, earning certifications and gaining real-life experience.
\nSoftware developers are typically in high demand, giving them work flexibility. In addition to being salaried as a full-time or part-time employee, they can work contracted and freelance for multiple clients. Of course, with this role being computer-focused, telecommuting and remote work are extremely feasible, though this kind of work may be time-intensive.
\nTypes of flexibility offered: Full-time and part-time schedules, telecommuting, freelance options, and temporary roles
\n17. Translator
\nTranslators are people who are bilingual or multilingual that work to accurately convert writing or recorded conversations from one language to another. Their skills are transferable to different industries, as translators can work in legal, scientific, educational and consumer workplaces. Translators must obviously have strong language comprehension, as their duties are to create an accurate and readable translation of text. While the most important requirement is a high level of reading, writing and foreign language skills, translators may also need a degree or certifications in their specific languages.
\nWith many industries requiring translation, working as a translator provides plenty of employment options. You can be hired on a full-time or part-time basis with a company that constantly has information that needs to be translated, or work freelance with organizations on a short-term basis. Telecommuting is typically available, as the material to be translated rarely requires in-person assistance (unlike serving as an interpreter).
\nTypes of flexibility offered: Full-time and part-time schedules, telecommuting, freelance options, and temporary roles
\n\n\n \n\n\n18. Tutor
\nA tutor is an educator responsible for providing one-on-one or class-based aid to students needing additional teaching. Tutors typically specialize in one subject, and they review a student’s work and assess their learning style to find the best educational solution. Tutors must have interpersonal skills to connect with students, and their communication skills need to be honed to translate difficult concepts into digestible lessons for young minds. Tutors can have a degree in the subject they’re teaching, but they can also establish themselves by gaining experience and certifications.
\nIn years past, tutors worked on-site with students, but the pandemic has shaken up traditional learning structures. Sessions can now be completed on Zoom and with online learning platforms. Tutors can build their own clientele for a flexible remote freelance career or work full or part time for an in-person or virtual learning center.
\nTypes of flexibility offered: Full-time and part-time schedules, telecommuting, freelance options, and temporary roles
\n19. Virtual assistant
\n![\"graphic](\"https://images.vaylees.com/app/uploads/2018/01/22081814/Virtual-assistant.png\")
\nA virtual assistant is an assistant who isn’t situated on-site. While working remotely, they are responsible for providing administrative services for a company or organization, completing tasks like answering phone calls, entering data and scheduling meetings. Their duties can vary, depending on the client, and the position requires strong interpersonal skills, a detail-oriented mindset and robust organizational skills. Virtual assistants usually don’t need a college degree, but candidates with experience or specific certifications are likely to stand out.
\nThough present before the pandemic, virtual assistants exploded in demand over the last few years. As the market settles with the ongoing return-to-office push, there are still opportunities to work virtually as a receptionist or executive assistant, giving you the flexibility to work from home. Businesses mostly look for full-time assistants, but there are options for part-time, contract and freelance positions.
\nTypes of flexibility offered: Full-time and part-time schedules, telecommuting, temporary roles, and freelance options
\n20. Web developer
\nWeb developer is an umbrella term that covers people who do front-end, back-end and full-stack development to build websites. They typically know a variety of coding languages, such as JavaScript, HTML5, PHP and Rails. These roles require critical thinking skills and a detail-oriented mindset to ensure all codes are functioning smoothly. You’ll want to have a computer science degree or certifications and significant experience.
\nFew businesses today can succeed without a website, and as such, web developers are in demand. They can work for a single company or agency, or opt to go the freelance route and contract with multiple clients. Because this is a web-based profession, the ability to telecommute and work remotely is usually a given, though many hours may be required.
\nTypes of flexibility offered: Full-time and part-time schedules, telecommuting, short- and long-term projects, freelance options, and temporary roles
\nTips for finding a flexible job
\nThankfully, finding a flexible job is easier today than ever before. Here are a few strategies:
\n\n- Use job networking sites, like LinkedIn and its alternatives, that allow you to search for job openings with a filter set for remote or contract work.
\n- Seize freelance opportunities on work marketplace sites like Upwork and Fiverr.
\n- List your services in online community directories and industry-specific databases.
\n- Offer referral discounts in which you give existing clients a rate cut if they refer you to additional customers.
\n- Join in-person meetup groups where you can share the services you provide with people in your area.
\n- Create a personal branded website to showcase your skills, resume, portfolio and client testimonials, and share the website link on social media platforms and forums.
\n
\n\n\n \n\n\nYour work flexibility future
\nWith the job market resetting after a substantial shift toward remote work, no one can be certain where things will stand five years from now. However, if having a flexible job is a current priority, the above roles – along with these home-based business ideas – are some of the best options available today. Keep in mind that the more skilled and experienced you are, the more you’ll be able to make the case that you’re worth hiring under flexible circumstances. Soon you’ll be on your way to a better work-life balance.
"}},{"_index":"wp-index-bnd-prod-content","_type":"content","_id":"1952","_score":2,"_source":{"canonical":"https://vaylees.com/15206-company-culture-matters-to-workers.html","displayModified":"2023-10-20T18:15:33Z","docType":"article","editorsPick":false,"href":"15206-company-culture-matters-to-workers.html","id":"1952","ID":1952,"isSponsored":false,"published":"2019-07-11T06:59:00Z","site":"bnd","stream":"A rewarding work culture is just as essential as compensation – if not more so. ","subtitle":"A rewarding work culture is just as essential as compensation – if not more so. ","title":"A Positive Company Culture Is a Top Priority for Job Seekers","author":{"displayName":"Bassam Kaado","email":"bkaado@gmail.com","thumbnail":"https://images.vaylees.com/app/uploads/2022/04/04072126/bassam-kaado.jpg","type":"Senior Writer"},"channels":{"primary":{"name":"Grow Your Business","slug":"grow-your-business"},"sub":{"name":"Your Team","slug":"your-team"}},"meta":{"robots":"index, follow","description":"A strong and employee-first company culture helps businesses attract and retain employees. Culture is as important as salary, if not more so."},"thumbnail":{"path":"https://images.vaylees.com/app/uploads/2022/04/04075127/Happy-company-culture_stockfour.png","caption":"stockfour/Shutterstock","alt":""},"content":"Business success requires myriad elements supporting and executing a company’s mission and vision. Employees are perhaps the most vital element of a company’s operations and growth, providing a face to customers and an essential backbone supporting all its endeavors.
\nAttracting and retaining top talent is a top priority for most businesses, but not every company can compete in a salary-driven contest. Fortunately, every organization can shore up its workplace culture to create a positive, supportive atmosphere that can mean as much – or more than – money.
\nWe’ll look at the importance of company culture in hiring and retaining excellent employees and share tips on creating a positive culture where your team will thrive.
\n\n\n \n\n\n\nWhy company culture matters
\n\n\nThere’s been a shift away from employees accepting a less-than-stellar workplace culture even if compensation is adequate. If you want to attract and keep excellent employees, you must create and maintain a positive company culture.
\nHere’s why company culture matters:
\n\n- Potential employees strongly consider workplace culture. A landmark 2019 Glassdoor survey that polled over 5,000 workers from the United States, United Kingdom, France and Germany found that 77 percent would “consider a company’s culture” before seeking a job there. Another 56 percent said a good workplace culture was “more important than salary” for job satisfaction. Additionally, 73 percent of respondents from four countries said they “would not apply to a company unless its values align with [their] own personal values.”
\n- Toxic work environments drive overall turnover. Today’s employees won’t stand for a toxic work environment. Amid the pandemic-induced Great Resignation – which saw record employment turnover – workers seemed to reevaluate their priorities. MIT Sloan research revealed that toxic work environment complaints are the No. 1 reason driving turnover in various industries, drastically overshadowing other issues.
\n- Younger employees are more likely to switch jobs. Lever’s 2022 Great Resignation report revealed that 65 percent of Gen Z employees are likely to stay at their jobs for less than a year and are more than twice as likely to leave their jobs in the next month. They leave jobs in droves because they’re seeking a professional fit that aligns with their desires – and they’ll take a pay cut if a job is worthwhile.
\n- Employee retention is more challenging than ever. In the aftermath of the Great Resignation, it’s been crucial for companies to find ways to retain employees and bring in new talent. Companies view employees as investments – but employees also view their employers as an investment. Companies that prioritize flexibility and employee happiness in their cultures seem to improve retention rates and can draw new prospects.
\n
\n\n\n \n\n\nHow to create a positive company culture
\nA positive company culture is a vital element of growing your business and team. If you create a culture that offers personal and professional growth, that will attract employees that want to be challenged and invested in their jobs.
\nHere’s how to build a better, more positive work culture:
\n\n- Hold performance assessments to improve company culture. Performance reviews can be a chore, but they can significantly impact your team’s growth when done thoughtfully and with care. Reviewing employees’ progress and welcoming their feedback can improve relationships and boost productivity. Regular reviews can foster a company culture of support and improvement.
\n- Conduct employee surveys to improve company culture. Proactively seeking feedback via employee surveys can help a company grow and improve while demonstrating to employees how valuable they are. Soliciting employee input gives management and owners a chance to view their organization from different perspectives. When they implement employee suggestions, everyone wins.
\n- Flexible work schedules improve company culture. Flexible schedule options are a creative way for businesses to show employees they’re valued, even if they can’t provide a salary increase. Company cultures that accept various work schedules are more likely to appeal to new candidates. Businesses with strong post-pandemic “return to office” mandates have been met with resistance from people accustomed to working from home and benefiting from flexible work policies.
\n- Career development opportunities improve company culture. Organizations that encourage professional growth and offer a career trajectory tend to retain employees. When companies offer new hire training programs, mentorship programs and promotion paths, they foster a workplace culture of support and ensure better long-term employment rates.
\n- Stress-reduction measures improve company culture. Work is often a source of stress for many employees, whether or not they love their job. Deadlines, pressure and multitasking can lead to employee burnout. If you find ways to create a stress-free work environment, you can help keep top-tier talent and appeal to excellent candidates.
\n- Emphasizing your mission improves company culture. People want to work for companies they believe in, so it’s crucial to have a clear and defined mission statement and vision statement that jive with current employees’ and potential applicants’ views. The Glassdoor survey revealed that 66 percent of respondents said a clear mission is important for staying engaged at work. Clearly communicating your mission sets a company direction employees are happy to follow.
\n
\n\n\n \n\n\nWhat else contributes to employee happiness?
\nA positive company culture contributes to happy employees, but there are other factors. Here are a few additional ways to ensure a satisfied workforce.
\n\n\n\n \n\n\nA good company culture reaps rewards
\nIn today’s employment climate, companies face the challenge of finding the right candidates as they expand. To attract the best talent, businesses must consider various structures, including on-site, hybrid and remote, as well as attractive employee perks like flexible schedules and paid time off.
\nWhile everyone wants high pay, there’s a limit on what employees are willing to sacrifice to get it. A strong company culture can safeguard your business by fostering employee happiness and long-term goodwill.
"}},{"_index":"wp-index-bnd-prod-content","_type":"content","_id":"2910","_score":2,"_source":{"canonical":"https://vaylees.com/10869-office-perks-hurting-productivity.html","displayModified":"2023-10-20T14:37:40Z","docType":"article","editorsPick":false,"href":"10869-office-perks-hurting-productivity.html","id":"2910","ID":2910,"isSponsored":false,"published":"2018-06-04T20:00:00Z","site":"bnd","stream":"Your office perks may end up being distractions if they are not handled the right way. ","subtitle":"Your office perks may end up being distractions if they are not handled the right way. ","title":"Are Your Office Perks Hurting Productivity?","author":{"displayName":"Bassam Kaado","email":"bkaado@gmail.com","thumbnail":"https://images.vaylees.com/app/uploads/2022/04/04072126/bassam-kaado.jpg","type":"Senior Writer"},"channels":{"primary":{"name":"Build Your Career","slug":"build-your-career"},"sub":{"name":"Office Life","slug":"office-life"}},"meta":{"robots":"index, follow","description":"Office perks may be distractions if they are not handled right. Here's how to find a balance between work and play while still offering employees exciting incentives."},"thumbnail":{"path":"https://images.vaylees.com/app/uploads/2022/04/04081138/1554238392.jpeg","caption":"bbernard/Shutterstock","alt":""},"content":"Office benefits are a crucial component of developing a work culture that employees can invest in and potential job candidates want to join. An attractive set of perks can help your business recruit and retain top talent. On the flip side, a lack of sufficient benefits will lead to higher turnover and staffing issues.
\nDespite the clear benefits of office perks, they do come with some risk. Although most employees enjoy workplace benefits while successfully completing their job responsibilities, others may abuse these perks and be less productive as a result. If your office perks are distracting team members from their daily duties, it may be time to rethink your approach.
\n\n\nCommon office perks
\n\n\nProviding workplace incentives can make you an attractive employer and reduce your turnover rate. Additionally, if you’re trying to get employees to come back into the office following the COVID-19 pandemic, office perks may be a crucial motivator. Whether you’re pushing return-to-office plans or simply trying to keep your in-office employees engaged and happy, here are some common perks that bring some playtime and other benefits to the workday.
\nOffice parties
\nNothing beats an excuse to celebrate and escape the monotony of everyday work. Office parties are easy to pull off because everyone is already gathered in the same building. You can adjust the scale — and how much money you spend on the event — for each occasion. Want to celebrate workers’ birthdays with cake? Gather everyone in the conference room to sing “Happy birthday” and enjoy a slice. Want to hold a potluck luncheon before Thanksgiving break? Have everyone bring something for the team to share.
\nOffice parties are a way to practice team building and boost employee involvement and morale. Price4Limo, an event transportation company, found that 55 percent of the workers surveyed actually prefer office parties to group trips. Office parties are a low-key opportunity to relax and not worry about work for a bit.
\nDedicated individual computers
\nYou may be surprised to learn that not every company provides employees with the computers they need to do their job; some businesses require workers to use their personal devices or buy a work laptop on their own dime. If you provide staff with computer equipment, that could be considered an office perk.
\nYou’ll be a more appealing employer if job candidates know you supply all of the technology for their role and allow them to take their laptops home with them at the end of the day. Employees will be happy to know they don’t have to use their own devices or be on the hook for repair expenses.
\n\n\n \n\n\nBusiness expense coverage and reimbursements
\nSpeaking of buying things for your employees, there are often other work expenses that arise. Perhaps you want to give managers a monthly budget for lunch meetings or pay a staffer back for attending a trade show. Covering these costs proactively or reimbursing team members can generate goodwill. This perk can include providing staffers with easy-to-use expense trackers to make filling out expense reports painless.
\nWhen employees see what you’re willing to spend on them, they’ll be more motivated to fulfill their end of the bargain by doing a good job. This gesture can also benefit your company at tax time, as some business expenses are deductible.
\nFree food on-site
\nHere’s another expense to consider: Many businesses provide food for their employees on a regular basis, not just when there’s an office party. This can range from basics such as coffee and grab-and-go snacks to a variety of daily beverage choices, bagel brunches and catered lunches. Such treats are enticing because they help workers cut down on their own food costs and save time, and employees don’t have to worry about squeezing in a morning coffee run before their shift or figuring out what to have for lunch.
\nFlexible work hours or vacation time
\nThe pandemic has reshaped how people view the time they devote to their job. The five-day, 40-hour in-office workweek is no longer the expectation it once was. On top of more flexible work hours, employees today are seeking more vacation time — not the mere two weeks per year that was standard in the past. Companies that provide perks such as remote workdays and unlimited paid time off (PTO) can stand out from competitors.
\nFlexible work policies allow employees to achieve a better work-life balance. Whether someone has to pick up their kid from school or attend a doctor’s appointment, giving them the benefit of bending the 9-to-5 workday provides the freedom to get work done and take care of what is going on in their personal lives. Small businesses that facilitate this level of work-life balance may find themselves bringing in top talent who would otherwise look elsewhere for employment.
\n\n\n \n\n\nGyms or recreation rooms
\nGym equipment or recreation rooms are perks that can serve multiple benefits. For example, on-site gyms can save employees time because they won’t have to travel to an off-site fitness facility after the workday ends. Everything they need is in the office, which is perfect for a lunch-break workout. Recreation rooms let workers de-stress after intense meetings, give their eyes much-needed screen breaks and bond with co-workers outside of work tasks.
\nSome businesses even provide access to on-site basketball courts and massage therapists. In moderation, taking time out of the workday for these activities can, in turn, make employees more productive when they’re focused on their responsibilities.
\nWays employees abuse office perks
\nProviding common perks or unique job benefits can be a double-edged sword. The same perks highlighted above, all proven to benefit the employee experience and thus employers, can hurt businesses instead of helping them. This happens when team members exploit workplace perks and productivity suffers as a result. Here are the ways these office perks may be abused.
\nOffice parties gone wild
\nOffice parties can be a blast for everyone involved, but they also can prevent employees from getting work done. If your office party is a big event planned outside work hours, it shouldn’t be a problem, but other types need to be planned carefully.
\nA gathering in the middle of a workday or toward the latter half of the day could lead some employees to shirk the rest of the day’s responsibilities. Socializing and relaxing are fun, and it’s understandable that team members may lose track of time. But those who continually ditch their duties after office parties or take such events to the extreme may be forgetting that the purpose of work is to, well, work. Office parties should be used as motivators to participate in the workplace but not as excuses for work not getting done.
\nInappropriate computer use
\nWhen an employee is meant to be working but is instead using their office computer for reasons unrelated to their job, they are engaging in what’s known as cyberloafing. While occasional internet browsing is to be expected and is arguably even beneficial for breaking up the workday, cyberloafing can hurt productivity when it gets out of control.
\nA 2020 BBC investigation sought to identify the right amount of internet distraction to fuel workers versus causing them to slack off. The consensus was that the line was unclear, and there is no amount of cyberloafing that is universally appropriate. Instead, businesses should aim to set reasonable usage policies that make sense for their workforce — and remind employees that being provided with work computers is a privilege and that they’re not to be used beyond work purposes.
\nFrivolous or personal business expenses
\nThis method of abusing work perks is, unfortunately, fairly common. Examples include sales leaders taking clients to dinner on the company’s dime and ordering the most expensive wine and dish on the menu or staffers using additional hotel services on a business trip. Some workers traveling for work events may try to expense every single Starbucks run. Others may think dry-cleaning their suits should be a reimbursable cost.
\nBeing able to “charge it to the company card” is a slippery slope for some employees, so it’s important to set boundaries on what does and doesn’t count as a legitimate business expense.
\n\n\n \n\n\nOutsize food expectations
\nAs noted above, there are several benefits to stocking your office with food and drinks. But doing so can turn into a headache if your employees develop a sense of entitlement. When workers become accustomed to getting high-quality, free food on a regular basis, you risk damaging office morale whenever these treats aren’t provided.
\nBut even if you do consistently offer this perk, satisfying your hungry workers day in and day out, they may see it as an opportunity for socializing instead of refueling. Catered lunches, for example, can lead employees to lounge around for longer than usual, and keeping the office kitchen filled with snacks gives staffers reasons to leave their desks and have time-consuming watercooler conversations. Food shouldn’t go to waste, but neither should the workday.
\nInefficient work hours or excessive vacation time
\nMany companies today allow employees to set their own hours and offer them plenty of vacation time. These can be great perks when used correctly, but they can easily be abused. For example, some people prefer later start times because they genuinely work better in the evenings, but is the real reason your team member is logging on at 11 p.m. because they want to spend every day sailing from dusk till dawn? It’s unlikely that worker will have much energy left at that time of the night, and it would be extremely challenging to collaborate with colleagues at that hour.
\nStaff members granted the flexibility to work when they want and to take as many PTO days as they need might end up putting in far less effort than if they were confined to a more standard work schedule. If productivity and output aren’t matching the amount of time someone is working, they may be abusing this perk.
\nExcessive gym or recreation room use
\nLeisure time becomes a problem when employees spend much of the time they should be working on relaxing or playing instead, particularly when they are on the clock. Having a pingpong table in the break room shouldn’t be an excuse for a three-hour tournament, nor should employees sign up for so many fitness classes at your on-site gym that they’re breaking a sweat more often than they’re accomplishing work tasks. Furthermore, instead of rejuvenating workers, too much recreation time can reduce their productivity.
\nHow to prevent perk abuse
\nOffice perk abuse often arises when you give a little — food, flexibility, etc. — and workers try to take a lot. So, how can you ensure that your incentives don’t backfire? These expert-approved strategies can help.
\nSet KPIs.
\nAccording to Marielle Smith, former vice president of people at Narvar, managers will know if perks are too distracting when employees aren’t reaching their goals and key performance indicators (KPIs).
\n“Like other policy approaches, such as flextime or [the] use of mobile phones, it’s best to give employees specific goals and KPIs that they need to achieve and be less concerned about how they accomplish their work,” Smith said. “If employees are underperforming, their manager should address the issue as soon as possible and develop a plan with the employee about how they can achieve their goals — and perhaps that includes spending less time enjoying the office perks.”
\nPerks should reward hard work and facilitate a robust company culture, not serve as excuses for laziness and promote disruptions. If employees are getting their work done and staying focused throughout the day, then they earned the time to enjoy these benefits.
\n“Putting an emphasis on tracking KPIs puts the focus on deliverables, so employees know where they stand and can make wise decisions about enjoying perks without feeling any pressure or scrutiny from their managers,” Smith said. [Read related article: How to Use Key Performance Indicators]
\nPromote balance.
\nIncentives should exist in moderation. If workers want to enjoy the benefits you provide them, they need to prove that they can balance work and play. But the responsibility isn’t all on them; managers must establish strong communication with their teams. Setting expectations early about what is reasonable perk usage and what isn’t can prevent problems down the line.
\nLead by example and communicate with workers each day, reminding them of assignments and checking in on timelines. Additionally, if a specific perk seems to be getting in the way of a particular employee’s productivity, you can work with that individual on time management strategies and prioritization.
\nBuild trust.
\nYour employees should feel that they can trust you. If any situation makes them feel more prone to distraction, they should feel comfortable coming to you to discuss the problem.
\nAccording to Piyush Patel, author of Lead Your Tribe, Love Your Work (Dream Big Imprint, 2018), building trust starts with fostering an environment that encourages open communication, including uncomfortable conversations.
\n“A big part of that means an honest willingness to hear the truth — no matter what it is,” he said. “When you see potential issues … sit down to have a conversation with them about why that is.”
\nAs a leader, you need to support your employees by clearing roadblocks, providing the tools needed to get work done and acting rather than talking, Patel added.
\n“Building trust isn’t something that’ll happen overnight,” he said. “It starts small.” Trust, of course, goes both ways. You need to be able to trust that your staff will fulfill their work obligations regardless of the opportunities you provide for flexibility and fun.
\n“Perks are a wonderful benefit to support employee well-being and company culture,” Smith said. “Employees need to do their part in appreciating rather than abusing these benefits. If perks are distracting employees from delivering on their commitments, then the perks situation needs to be reassessed.”
\nIncorporating office perks the right way
\nOffice perks have benefits and deserve a place in your workplace culture. Though employees have the potential to be distracted by these offerings, you can take steps to prevent workers from abusing office perks. Finding balance is the real key to ensuring employees enjoy the perks while doing their job effectively. If you can build that kind of environment through solid communication and trust, your company and office culture will be better for it.
\nAdam Uzialko contributed to this article.
"}},{"_index":"wp-index-bnd-prod-content","_type":"content","_id":"2767","_score":2,"_source":{"canonical":"https://vaylees.com/8983-entrepreneurs-favorite-songs.html","displayModified":"2023-10-20T00:00:00Z","docType":"article","editorsPick":false,"href":"8983-entrepreneurs-favorite-songs.html","id":"2767","ID":2767,"isSponsored":false,"published":"2018-08-17T07:00:00Z","site":"bnd","stream":"Music can benefit your business, as it has for these 50 entrepreneurs. Check out their recommendations for inspirational songs.","subtitle":"Music can benefit your business, as it has for these 50 entrepreneurs. Check out their recommendations for inspirational songs.","title":"Grab Your Headphones: 50 Inspirational Songs for Entrepreneurs","author":{"displayName":"Bassam Kaado","email":"bkaado@gmail.com","thumbnail":"https://images.vaylees.com/app/uploads/2022/04/04072126/bassam-kaado.jpg","type":"Senior Writer"},"channels":{"primary":{"name":"Start Your Business","slug":"start-your-business"},"sub":{"name":"Entrepreneurs","slug":"entrepreneurs"}},"meta":{"robots":"index, follow","description":"Check out a list of 50 inspirational songs for entrepreneurs, curated by successful business owners and CEOs."},"thumbnail":{"path":"https://images.vaylees.com/app/uploads/2022/04/04073557/getty.png","caption":"","alt":""},"content":"\nMusic has many benefits for your daily life as a business owner. You might use it to focus on your work of the day, get through chores or help you relax after handling the stresses of running a business. The power of a good song can push you to get going and give you the chance to refresh.
\n\n\n\nMusic’s effect on productivity is one way it benefits businesses, and songs also play a big role in motivating business owners and executives. Check out our curated list of 50 inspirational songs recommended by successful entrepreneurs.
\n\n\n\n50 inspirational songs for entrepreneurs
\n\n\n\nThese inspiring songs are favorites of successful business owners, CEOs and other entrepreneurial-minded executives. These tracks are great for increasing your motivation, productivity or resilience. Keep reading for the full recommendations and music videos.
\n\n\n\n\n- “I Hope You Dance,” by Lee Ann Womack
\n\n\n\n- “My Way,” by Frank Sinatra
\n\n\n\n- “The Distance,” by Cake
\n\n\n\n- “Never Give Up on a Good Thing,” by George Benson
\n\n\n\n- “Vienna,” by Billy Joel
\n\n\n\n- “What a Wonderful World,” by Louis Armstrong
\n\n\n\n- “9 to 5,” by Dolly Parton
\n\n\n\n- “Supergirl,” by Anna Naklab
\n\n\n\n- “Let It Go, Let It Flow,” by Dave Mason
\n\n\n\n- “Work B**ch,” by Britney Spears
\n\n\n\n- “Drive,” by Incubus
\n\n\n\n- “In the Air Tonight,” by Phil Collins
\n\n\n\n- “Paris,” by Erica Chase
\n\n\n\n- “I Smile,” by Kirk Franklin
\n\n\n\n- “Dreams,” by Fleetwood Mac
\n\n\n\n- “All of the Above,” by Maino ft. T-Pain
\n\n\n\n- “Children,” by Robert Miles
\n\n\n\n- “Believe,” by Cher
\n\n\n\n- “Just Fine,” by Mary J. Blige
\n\n\n\n- “The Climb,” by Miley Cyrus
\n\n\n\n- “I Will Survive,” by Gloria Gaynor
\n\n\n\n- “You Gotta Be,” by Des’ree
\n\n\n\n- “Bathtime in Clerkenwell,” by The Real Tuesday Weld
\n\n\n\n- “Weeping,” by Vusi Mahlasela
\n\n\n\n- “Exactly,” by Amy Steinberg
\n\n\n\n- “Survivor,” by Destiny’s Child
\n\n\n\n- “With My Own Two Hands,” by Jack Johnson
\n\n\n\n- “I Lived,” by OneRepublic
\n\n\n\n- Beethoven’s fifth and seventh symphonies
\n\n\n\n- “Fight Song,” by Rachel Platten
\n\n\n\n- “Live and Let Die,” by Paul McCartney and Wings
\n\n\n\n- “Firework,” by Katy Perry
\n\n\n\n- “It’s Oh So Quiet,” by Björk
\n\n\n\n- “Hold On,” by Alabama Shakes
\n\n\n\n- “I’m Gonna Be Somebody,” by Travis Tritt
\n\n\n\n- “Shake It Out,” by Florence + the Machine
\n\n\n\n- “Stairway to Heaven,” by Led Zeppelin
\n\n\n\n- “Paradise Is Waiting,” by St. Lucia
\n\n\n\n- “The Bull,” by Kip Moore
\n\n\n\n- “Come Alive,” by “The Greatest Showman” cast
\n\n\n\n- “Let’s Get It Started,” by The Black Eyed Peas
\n\n\n\n- “Sleeping Beauty,” by A Perfect Circle
\n\n\n\n- “Don’t Dream It’s Over,” by Crowded House
\n\n\n\n- “I Won’t Back Down,” by Tom Petty
\n\n\n\n- “Roll With It,” by Oasis
\n\n\n\n- “Girl on Fire,” by Alicia Keys
\n\n\n\n- “Althea,” by Grateful Dead
\n\n\n\n- “EnTwined (Backyard Party remix),” by Khaili Conway
\n\n\n\n- “Behind the Lines,” by Genesis
\n\n\n\n- “Go Your Own Way,” by Fleetwood Mac
\n
\n\n\n\n \n\n\n\nHow music affects entrepreneurs
\n\n\n\nCompared with the average worker, entrepreneurs often face more obstacles and must dedicate more resources, energy and effort to their jobs. With many odds against them, anything that can help entrepreneurs stay focused, motivated and resilient may give them a much-needed boost. Listening to music while completing business processes can foster efficiency, lower stress and allow you to focus on the project at hand. You can even use sound to drive sales.
\n\n\n\nMusic has been shown to boost creativity, which is a key part of the entrepreneurial process. A study published in the journal PLOS ONE measured divergent and convergent thinking as some participants listened to happy music and others worked in silence. Those who listened to music had an increase in divergent thinking, meaning they were more apt to develop and create new ideas, compared with the people who worked in silence.
\n\n\n\nAs such, entrepreneurs and employees who harness creativity to generate business concepts, solve problems and maximize resources may want to consider playing music at their next brainstorming session or offering employees playlists as they tackle different projects. [Check out these creative business ideas for entrepreneurs.]
\n\n\n\n \n\n\n\nInspirational songs for entrepreneurs, with music videos
\n\n\n\nWe asked entrepreneurs to share the songs that inspire them the most. The responses cover nearly every genre, including rock, rap, country and classical. Keep reading to find out how the songs affect these businesspeople and to watch the music videos. You may want to play them at your next company meeting!
\n\n\n\n1. “I Hope You Dance,” by Lee Ann Womack
\n\n\n\n \n\n\n\n“On difficult days, the song I blast from my speakers is ‘I Hope You Dance,’ by Lee Ann Womack. It reminds me that bravery is an option I choose, in business and in life. The lyrics ‘Never settle for the path of least resistance / Livin’ might mean taking chances, but they’re worth taking’ inspire me to take the next step, reach out to the next person, keep trying to be heard over the noise that surrounds us.” – Hope Saidel, president of Golly Gear
\n\n\n\n2. “My Way,” by Frank Sinatra
\n\n\n\n \n\n\n\n“I cannot think of a song that fires me up and encourages me to dig deeper more than Frank Sinatra’s ‘My Way.’ As entrepreneurs, sometimes we bite off more than we can chew. We have regrets but too few to mention, as we are people who are willing to take risks and put ourselves out there. I guess the ending is most appropriate: ‘To think I did all that / And may I say, not in a shy way / Oh, no. Oh, no, not me / I did it my way.’ There’s not much more of an entrepreneur-spirited line than that.” – Julie Busha, CEO of Slawsa
\n\n\n\n3. “The Distance,” by Cake
\n\n\n\n \n\n\n\n“One song that really inspires me, and which is still on my workout playlist, is ‘Going the Distance,’ by Cake. I’ve always liked the song, but I’ve identified with it more and more as I’ve really learned what it is to be an entrepreneur over the last [few] years. I’m sure some teams get lucky quickly, but usually, endurance and determination are the biggest keys to success. Entrepreneurship is usually no trophies, no flowers, no flashbulbs, no wine. But going the distance in the face of adversity will eventually lead to reward.” – Tadd Spering, founder and CEO of Stylinity
\n\n\n\n4. “Never Give Up on a Good Thing,” by George Benson
\n\n\n\n \n\n\n\n“Being an entrepreneur means being all in, every day, despite the odds, because the reward is worth the effort. One song that reminds me to literally never give up is George Benson’s ‘Never Give Up on a Good Thing.'” – Alison O’Brien, co-founder and CEO of JWalking Designs
\n\n\n\n5. “Vienna,” by Billy Joel
\n\n\n\n \n\n\n\n“It’s from one of the greatest albums ever but was a B-side track, so it’s an underdog song to begin with. And I feel, as an entrepreneur, you are playing the role of underdog a lot against bigger, more established companies. Also, the song is about remembering to enjoy the journey that is life and not getting burnt out, and that, to me, is the essence of being an entrepreneur.” – Scott Paladini, founder of Bear Mattress
\n\n\n\n6. “What a Wonderful World,” by Louis Armstrong
\n\n\n\n \n\n\n\n“Whenever my twice-daily dose of coffee runs out and all my daily stress catches up to me, I like to listen to ‘What a Wonderful World,’ by Louis Armstrong. It has such a beautiful message and reminds me why I decided to start my company in the first place: to spread positivity to everyone’s day. It inspires me to continue doing what I love, no matter how hard it can be at times. The world is a beautiful place, as Mr. Armstrong says, and this song reminds me of that when I need it most.” – Arianna DiMatteo, owner of Aria Bella Candles
\n\n\n\n7. “9 to 5,” by Dolly Parton
\n\n\n\n \n\n\n\n“The song that inspires me is ‘9 to 5,’ by Dolly Parton. It’s a great, upbeat song [and it] makes me laugh. I pour myself a cup of ambition – aka coffee – and get to work.” – Kelly Burnett, CEO of Promotional Bridge
\n\n\n\n8. “Supergirl,” by Anna Naklab
\n\n\n\n \n\n\n\n“A song that inspires me is ‘Supergirl,’ by Anna Naklab. I always listen to it, and I think it’s the mental visualization of being a ‘supergirl’ and having strength to continue. I do think the song is more about love in some parts; but it’s very melodic, and her voice is beautiful. I think this song is very inspiring, especially for young women entrepreneurs.” – Julia Avalon, founder of Avalon Medical Spa
\n\n\n\n9. “Let It Go, Let It Flow,” by Dave Mason
\n\n\n\n \n\n\n\n“The song that inspires me the most is ‘Let It Go, Let It Flow,’ by Dave Mason. There are too many times when I am doing everyone else’s decision-making for them because they are not doing it for themselves. It cuts into my day, my work and my thought patterns. When it gets too much, I blast that song at full volume and remind everyone else that they have to do it, and I have to let it go. Let them make the choices. Let the ideas flow from someone else. They always get my point.” – Roberta Perry, president and owner of ScrubzBody
\n\n\n\n10. “Work B**ch,” by Britney Spears
\n\n\n\n \n\n\n\n“I’ve been an entrepreneur for … years now, and Britney Spears’ ‘Work B**ch’ is most definitely my inspirational jam. The beat pumps me up, and the message is clear: If you want results, you’ve got to hustle – in life, in love and most certainly in business.” – Petrina Hamm, owner of Petrina Hamm Fitness
\n\n\n\n11. “Drive,” by Incubus
\n\n\n\n \n\n\n\n“As an entrepreneur, my most inspiring song is ‘Drive,’ by the group Incubus. The lyrics are all about being independent, facing uncertainty, fearing to take action, going along with the crowd or doing what you’re meant to do.” – Francesca Montillo, founder and owner of Lazy Italian Culinary Adventures
\n\n\n\n12. “In the Air Tonight,” by Phil Collins
\n\n\n\n \n\n\n\n“The song that inspires me is Phil Collins’ ‘In the Air Tonight.’ The beat of this song just inspires me to push and never give up. I listen to it when I feel like giving up on a project or am unmotivated to do something that I am supposed to do.” – Zondra Wilson, founder and CEO of Blu Skin Care
\n\n\n\n13. “Paris,” by Erica Chase
\n\n\n\n \n\n\n\n“I start the day off right by listening to a short playlist of inspiring songs that power my day. My current favorite is ‘Paris,’ by Erica Chase. It’s powerful, personal, heartfelt and helps me take on the day.” – Jaimie Hilfiger, co-founder of The Jaimie Hilfiger Collection by La Curcio
\n\n\n\n14. “I Smile,” by Kirk Franklin
\n\n\n\n \n\n\n\n“A song that inspires me is ‘I Smile,’ by Kirk Franklin, because owning a business has its successful and challenging moments. Even when I feel like giving up or question why I started my business, I am reminded to smile and keep moving forward when I listen to [that song].” – Ashley Hill, CEO of ALH Group
\n\n\n\n15. “Dreams,” by Fleetwood Mac
\n\n\n\n \n\n\n\n“Fleetwood Mac’s ‘Dreams’ inspires me because it’s an oldie that [reminds me of] my past, when I set goals that were dreams, and today my dreams are a reality as a business owner.” – Kelley Kitley, owner and therapist at Serendipitous Psychotherapy
\n\n\n\n16. “All of the Above,” by Maino featuring T-Pain
\n\n\n\n \n\n\n\n“I have go-to rally songs for many events in my life, from business to marathon training. As an entrepreneur, my inspiration song for several years has been ‘All of the Above,’ by Maino featuring T-Pain. I identify with nearly every line and lyric – and who doesn’t love an underdog story?” – Jessica Mehta, owner of Mehtananda
\n\n\n\n17. “Children,” by Robert Miles
\n\n\n\n \n\n\n\n“It’s a trance song with no lyrics. It has so much energy, and it gets me going and motivated. I have it as my ringtone as well.” – K.B. Lee, founder and CEO of Ever Bamboo
\n\n\n\n18. “Believe,” by Cher
\n\n\n\n \n\n\n\n“I’ve been a dating and relationship coach for … years, and one of the songs that keeps me inspired and also helps inspire my clients is ‘Believe,’ by Cher. I like the themes she includes: taking care of yourself by leaving a relationship that isn’t good for you, knowing you qualify for a relationship that’s so much better [and] believing you can finally have a great relationship.” – Christine Baumgartner, owner of The Perfect Catch
\n\n\n\n19. “Just Fine,” by Mary J. Blige
\n\n\n\n \n\n\n\n“My hype song is ‘Just Fine,’ by Mary J. Blige. It puts me in the right state of mind, helps me not stress about the dumb crap and dance past the stupid people. It always reminds me that I am my own compass and that, at the end of the day, I have to trust my instincts. Sometimes I’m right. Sometimes I’m wrong. But either way, I go with my gut.” – Joy Donnell, co-founder of the Center for Intersectional Media and Entertainment
\n\n\n\n20. “The Climb,” by Miley Cyrus
\n\n\n\n \n\n\n\n“Miley Cyrus’ ‘The Climb’ inspires me to look past my own troubles and seek and celebrate everyday women [who] are pulling up their bootstraps and putting one foot in front of the other, no matter the crap they are standing waist-deep in, and share their stories with the world.” – Donna Marie Post, founder of I Admire U
\n\n\n\n21. “I Will Survive,” by Gloria Gaynor
\n\n\n\n \n\n\n\n“‘I Will Survive,’ by Gloria Gaynor, inspires me because it reminds me that even in the hardest of times, you have to believe in yourself and your ability to get through whatever difficulties are in your path.” – Marianne O’Connor, CEO of Sterling Communications
\n\n\n\n22. “You Gotta Be,” by Des’ree
\n\n\n\n \n\n\n\n“‘You Gotta Be,’ by Des’ree, is my entrepreneurial anthem. The lyrics seem to sum up what being an entrepreneur means to me. When I left my job to pursue my private speech practice full time, this was part of the playlist I created of songs to drive me.” – Jann Fujimoto, owner and speech therapist at SpeechWorks
\n\n\n\n23. “Bathtime in Clerkenwell,” by The Real Tuesday Weld
\n\n\n\n \n\n\n\n“‘Bathtime in Clerkenwell,’ by The Real Tuesday Weld, [is my pick], because it is simply impossible to be anything but giddy while listening to it, no matter what kind of day you’re having.” – Maria Rapetskaya, founder and creative director at Undefined Creative
\n\n\n\n24. “Weeping,” by Vusi Mahlasela
\n\n\n\n \n\n\n\n“My inspirational song comes from my birthplace of South Africa. It’s called ‘Weeping,’ and it’s not only the music, but also the message, that inspires me as an entrepreneur. I often play it in my car, and I have it on my running mix, too. My favorite recording of it is by Vusi Mahlasela, but it was written by Dan Heymann and was a commentary and protest against the apartheid government and the 1985 state of emergency in South Africa.” – Alexia Bregman, co-founder of Vuka
\n\n\n\n25. “Exactly,” by Amy Steinberg
\n\n\n\n \n\n\n\n“A song that totally inspires me and my business is ‘Exactly,’ by Amy Steinberg. Not only does the song totally rock all aspects of my life; it inspires and reminds me that I have an amazing purpose in life, and that purpose is helping people through the work I do in my business. No matter how frustrated I may get at times with my business, I still know this is exactly what I need to be doing.” – Dina Garcia, owner of Vida Nutrition
\n\n\n\n \n\n\n\n26. “Survivor,” by Destiny’s Child
\n\n\n\n \n\n\n\n“The song that inspires me is ‘Survivor,’ by Destiny’s Child. Owning a business can be tough, with many highs and lows. Only the strong survive, and when you do, it is the most rewarding feeling, knowing that you did not give up.” – Tosi Ufodike, founder and CEO of Hair Yum
\n\n\n\n27. “With My Own Two Hands,” by Jack Johnson
\n\n\n\n \n\n\n\n“The song speaks to the notion that we can change the world with our own two hands, but we have to take action. We can make the world better, brighter and safer if we all take accountability for the energy we put into the world. My career and purpose for being is to inspire people to create the life they want to lead, and this song inspires me to do so.” – Merrick Rosenberg, CEO of Take Flight Learning
\n\n\n\n28. “I Lived,” by OneRepublic
\n\n\n\n \n\n\n\n“My entrepreneur wake-up song is ‘I Lived,’ by OneRepublic. It reminds me to take risks, put my day in perspective of my entire life and never regret the mistakes that inevitably befall a young business owner.” – Gabrielle Bosché, founder and president of The Millennial Solution
\n\n\n\n29. Beethoven’s fifth and seventh symphonies
\n\n\n\n \n\n\n\n \n\n\n\n“[They] get my blood pumping and mind working, almost better than espresso.” – Aaron Keller, co-founder and managing principal of Capsule
\n\n\n\n30. “Fight Song,” by Rachel Platten
\n\n\n\n \n\n\n\n“I love being the underdog because it gives you the opportunity to prove to yourself that you can win or build something great when the odds are against you. This song portrays that struggle perfectly.” – Chris Cardillo, owner of Castle Windows
\n\n\n\n31. “Live and Let Die,” by Paul McCartney and Wings
\n\n\n\n \n\n\n\n“This song has been with me throughout every stage in my entrepreneurial career and reminds me to live my life the way I want, and to approach every situation all or nothing. ‘When you got a job to do, you gotta do it well / You gotta give the other fellow hell,’ inspires me to always be the best that I can be and to always disrupt the competition.” – Chad Hetherington, co-founder and CEO of The Stable
\n\n\n\n32. “Firework,” by Katy Perry
\n\n\n\n \n\n\n\n“Whenever I’m in need of motivation or encouragement, I turn to Katy Perry’s ‘Firework.’ The fast-paced song instantly lifts my mood, but the inspiration goes even deeper. I greatly value hard work, perseverance and a no-excuses attitude. Sometimes I need a reminder that ‘there’s a spark’ in me. I do have the ability to dig a little deeper and go the extra mile; I just need to ignite the motivation.” – Monica Eaton-Cardone, founder and chief operating officer of Chargebacks911
\n\n\n\n33. “It’s Oh So Quiet,” by Björk
\n\n\n\n \n\n\n\n“One of my favorite songs is Björk’s ‘It’s Oh So Quiet.’ It’s less about the lyrics and more about the crazy, creative, unusual energy. It’s the kind of song that motivates me to dance like no one is watching.” – Katy Martin, web designer, developer and marketer at Tall Poppies Design
\n\n\n\n34. “Hold On,” by Alabama Shakes
\n\n\n\n \n\n\n\n“I’ve been an entrepreneur … and a song that inspires me is ‘Hold On,’ by Alabama Shakes, because it’s a song of perseverance and patience.” – Melissa Golebiowski, freelance writer and editor
\n\n\n\n35. “I’m Gonna Be Somebody,” by Travis Tritt
\n\n\n\n \n\n\n\n“The song that has inspired me the most in my life is by country artist Travis Tritt, titled ‘I’m Gonna Be Somebody.’ Being from a very small farming community in Kansas, I listened to this song while cruising Main Street in high school and dreamed of being a big success one day. Well, by the standards I grew up with, that has happened many times over.” – Gregory Serrien, author and business consultant
\n\n\n\n36. “Shake It Out,” by Florence + the Machine
\n\n\n\n \n\n\n\n“‘Shake It Out,’ by Florence + the Machine, is my go-to song when I need to smile, when I need motivation or [when I] feel overwhelmed during my day. The lyrics in conjunction with the instrumentals are nothing less than invigorating. When I rock out to that song, I stay in the present and positive. I feel empowered, young and ready to show the world what I am made of.” – Sophia Hyder Hock, founder and CEO of Papilia
\n\n\n\n37. “Stairway to Heaven,” by Led Zeppelin
\n\n\n\n \n\n\n\n“One of the greatest rock songs ever written is ‘Stairway to Heaven’ [by Led Zeppelin]. ‘Yes, there are two paths you can go by, but in the long run, there’s still time to change the road you’re on.’ So, whatever’s wrong, whatever’s not working out, whatever you’re not happy with – in yourself or a situation – take the initiative and fix it.” – Shaun Breidbart, comedian and executive director of The Ivy League of Comedy
\n\n\n\n38. “Paradise Is Waiting,” by St. Lucia
\n\n\n\n \n\n\n\n“St. Lucia’s … song ‘Paradise Is Waiting’ is played on loop daily while I get work accomplished. It’s a very joyous and purposeful song. It makes me want to break from work and clap along because of the rhythm. It’s a great feel-good song, which I think we could all use during the workday.” – Caitlin McCarthy-Miranda, owner and founder of C|Louise PR + Marketing
\n\n\n\n39. “The Bull,” by Kip Moore
\n\n\n\n \n\n\n\n“My favorite song is Kip Moore’s ‘The Bull.’ I’m a huge fan of the song because, as any entrepreneur knows, you will constantly get no’s and go through numerous setbacks. This song focuses on the other side and views setbacks as motivation.” – Theo Lee, CEO and co-founder of KPOP Foods
\n\n\n\n40. “Come Alive,” by “The Greatest Showman” cast
\n\n\n\n \n\n\n\n‘”Come Alive’ from ‘The Greatest Showman’ soundtrack is my jam for one of the most inspirational songs regarding small business ownership. With its uplifting and positive message about shining fully by embracing your talents, taking your dream to reality, proving yourself and thriving – that’s the essence of entrepreneurship.” – Melissa St. Clair, owner of Paper Chaser
\n\n\n\n41. “Let’s Get It Started,” by The Black Eyed Peas
\n\n\n\n \n\n\n\n“It gets the blood flowing and motivates me to accomplish my goals for the day. It plays through for the first 30 minutes of my day. I am so pumped after [the song] that, even if my day has obstacles, I still feel like I can overcome anything, and usually, I reach my writing goal or my engagement target that translates into sales.” – Janice Elliott-Howard, owner of J.E-H Publishing
\n\n\n\n42. “Sleeping Beauty,” by A Perfect Circle
\n\n\n\n \n\n\n\n“My favorite song is ‘Sleeping Beauty,’ by A Perfect Circle. It has an interesting time signature and powerful lyrics regarding being accountable for the state of your own mental health. Although written from a perspective of hopelessness in helping another, it reminds me not only that it’s not possible to fix another human being but that I need to mind my own demons and attend to my own mental and emotional soundness before I can help another. It helps me to stay grounded in my role of teaching coping skills and supporting my clients’ processes of healing while trusting in their own capabilities to help themselves in their own time.” – Lori Araki, founder of Equinox Horse Foundation
\n\n\n\n43. “Don’t Dream It’s Over,” by Crowded House
\n\n\n\n \n\n\n\n“I have not had an easy road to entrepreneurship. I have had to overcome many obstacles in my life – born to immigrant parents and the first in my family to go to college; worked overnights for many years in television; suffered health challenges, including a bout with cancer; [had] tough bosses, failed jobs; the list goes on. I started my business … literally with a small loan from a family friend, a laptop, a phone and a prayer in my dining room – with a family to support, hoping I knew what I was doing. Today we are growing and working nationwide … This song encompasses my work ethic and constant dream to never give up. There are late nights, battles and sometimes it seems there will never be an end to the struggle. … This song inspires me to keep going every time.” – Michelle Mekky, founder and CEO of Mekky Media Relations
\n\n\n\n44. “I Won’t Back Down,” by Tom Petty
\n\n\n\n \n\n\n\n“My favorite song … is Tom Petty’s ‘I Won’t Back Down.’ The song is about fighting for yourself in the face of adversity and not backing down in situations that come along. This can apply to work or other life challenges that you may feel are difficult to accomplish. One of the verses says, ‘I’m going to keep this world from dragging me down.’ To me, that one line says a lot. The reason I find it so inspirational in my work is that it’s a simple message in a very well-written song. For me, it says, ‘Don’t give up.’ Success in business is about not giving up, and I feel like this is the No. 1 rule for entrepreneurs … to stick with it regardless of what challenges come up. There will be ups and downs, but no matter what, don’t back down.” – David Hawkins, founder and CEO of YourSongmaker
\n\n\n\n45. “Roll With It,” by Oasis
\n\n\n\n \n\n\n\n“My favorite entrepreneurial song, which I listen to regularly, would have to be ‘Roll With It,’ by Oasis. Not only are they from Manchester, where I am based, but I also like the theme of the song, [which] is ‘Don’t let anybody get in your way.’ As an entrepreneur, I’ve met a lot of challenging people that don’t always want me to succeed. This song reminds me that whatever obstacles, challenges or problems I face, I never let them get in my way of growing my business. I also love the attitude of Liam Gallagher throughout the song, which is basically, ‘Get on with it.'” – Alexander Winston, co-founder and CBO of PPC Protect
\n\n\n\n46. “Girl on Fire,” by Alicia Keys
\n\n\n\n \n\n\n\n“‘Girl on Fire,’ by Alicia Keys, is my go-to song to put me in the best mood before I begin working and while working. It’s so inspirational and powerful. Anytime I feel like I’m stuck or can’t handle a situation, I play this song and feel like I can take on the world.” – Marissa Chiechi, director at Coded Agency
\n\n\n\n47. “Althea,” by Grateful Dead
\n\n\n\n \n\n\n\n“No matter what the situation, this song calms the trouble. It is just under seven [minutes] of pure relaxation, letting qualms slip away, allowing me to get back to work without inhibitions. You can listen to the song before working, during and after. It is the closest thing I have to a restart button during the day.” – David Barbour, owner of Mighty Ad Works
\n\n\n\n48. “EnTwined” (Backyard Party remix), Khaili Conway
\n\n\n\n \n\n\n\n“My favorite song right now is the ‘Backyard Party’ remix of Khaili Conway’s track ‘EnTwined.’ I love it because the beat is fast and uplifting and builds to an awesome crescendo, which reminds me of the journey I’m on as an entrepreneur, grinding out every day to build something great. Plus, this particular version has no lyrics, which means I can listen to it while I work, without the words of the song distracting from the words I’m writing.” – Dave Bowden, founder of Irreverent Gent
\n\n\n\n49. “Behind the Lines,” by Genesis
\n\n\n\n \n\n\n\n“My favorite song to pump me up before [work] is an old progressive hit by Genesis called ‘Behind the Lines.’ I listen to it every time before doing an interview or making an important sales call. The music is so powerful, it really helps to pump me up. Hearing the song also brings me back to when I was just 18 years old, which is a time when we have our whole future ahead of us.” – Vincent James, co-founder of Keep Music Alive
\n\n\n\n50. “Go Your Own Way,” by Fleetwood Mac
\n\n\n\n \n\n\n\n“In the context of business, a really great song that is very applicable is Fleetwood Mac’s ‘Go Your Own Way.’ I say this because businesses are like relationships – always changing, always evolving and especially always back and forth, good and bad, much like the band’s relationship toward one another at that time.” – Robert Graham, owner of Sticky Monkey
\n\n\n\n \n\n\n\nHow music inspires business owners
\n\n\n\nAs these entrepreneurs have demonstrated, music is a powerful source of inspiration. Listening to a motivational song could give you the energy to power through the day, change your mindset or help you concentrate on the task at hand.
\n\n\n\nWith studies also suggesting that the right tunes may boost productivity, efficiency and creativity, you may want to consider the role of music at your company. Your business has a lot to gain from some time spent with a killer song and a good pair of headphones, or a great sound system for all to enjoy the music.
\n\n\n\nSammi Caramela and Brittney Morgan contributed to the writing and reporting in this article. Source interviews were conducted for a previous version of this article.
\n"}},{"_index":"wp-index-bnd-prod-content","_type":"content","_id":"1493","_score":2,"_source":{"canonical":"https://vaylees.com/11054-instagram-accounts-for-entrepreneurs.html","displayModified":"2024-03-28T14:19:30Z","docType":"article","editorsPick":false,"href":"11054-instagram-accounts-for-entrepreneurs.html","id":"1493","ID":1493,"isSponsored":false,"published":"2019-12-04T14:15:00Z","site":"bnd","stream":"Instagram offers entrepreneurs a way to connect with others and promote their brands. You can learn a lot from these 10 Instagram accounts.","subtitle":"Instagram offers entrepreneurs a way to connect with others and promote their brands. You can learn a lot from these 10 Instagram accounts.","title":"10 Business Instagram Accounts Entrepreneurs Should Follow","author":{"displayName":"Bassam Kaado","email":"bkaado@gmail.com","thumbnail":"https://images.vaylees.com/app/uploads/2022/04/04072126/bassam-kaado.jpg","type":"Senior Writer"},"channels":{"primary":{"name":"Grow Your Business","slug":"grow-your-business"},"sub":{"name":"Social Media","slug":"social-media"}},"meta":{"robots":"index, follow","description":"Follow these 10 Instagram accounts for entrepreneurial inspiration, and gain tips on how to use your own Instagram Business account effectively."},"thumbnail":{"path":"https://images.vaylees.com/app/uploads/2022/04/04074421/Checking_Phone_Getty_AntonioGuillem.jpg","caption":"AntonioGuillem/Getty Images","alt":""},"content":"Instagram is an excellent social destination for entrepreneurs and small business owners, full of inspiring marketing ideas, collaboration opportunities and motivational advice, among other useful content.
\nFinding the right accounts to follow on Instagram can be challenging because of the overwhelming amount of posts on the platform. To save you time, we’ve chosen 10 Instagram Business accounts that bring valuable resources to entrepreneurs. We’ll also thoughtfully and strategically review using your Instagram Business account to get the most from this social media marketing platform.
\n\n\n \n\n\n\nBest business Instagram accounts to follow
\n\n\nThe best business Instagram accounts offer a mix of enjoyable content, personal insights and actionable takeaways. Here are 10 accounts on Instagram to check out.
\n\nJohn is one of the most recognizable faces on Shark Tank because of his charismatic personality. He’s also a businessman, author, motivational speaker. According to digital marketer Jakub Kliszczak, he “provides great motivation for those who need it on a daily basis – entrepreneurs.”
\n\n\n \n\n\n\nStar is a business strategist and photographer with an Instagram feed full of social media education videos, crisp photos and inspiring quotes.
\n“Jasmine Star puts out the most amazing photos, but most importantly, she always shares inspiring stories about her entrepreneurial journey,” said Sharell Weeams, marketing and growth strategist at Sharell Weeams Coaching, Consulting & Training.
\n\nHoneyBook is a CRM solution designed to help creative businesses manage clients.
\n“The account peppers inspiring quotes alongside tips and advice for getting started as a ‘creativepreneur,'” said Deborah Sweeney, vice president of business acquisitions at Deluxe Corporation. “It’s bright, colorful, and features individuals from all walks of life.”
\n\nCardone – author, real estate investor, and creator of the 10X approach – fills his Instagram page with investment advice, entrepreneurship tips, and motivational speeches and quotes.
\n“Grant is a well-known real estate investor and sales trainer whose daily posts are not only inspirational, but they open up my perspective as to what is possible in business and in life,” said Jeff Proctor, co-founder of DollarSprout.
\n\nHollis is an author, podcaster, motivational speaker and blogger with over 1 million followers. Her Instagram feed includes inspirational quotes, family pictures and anecdotes, and updates about her business ventures and hobbies.
\n“As a business owner, mother, and passionate entrepreneur, I love to follow Rachel Hollis to kickstart my day,” said Kelley Legler, owner of Baby Jack & Co. “The crisp, clean images with the inspiring … copy leave me wanting to rise and grind.”
\n\nThe Girlboss Instagram account will give you a confidence boost, a much-needed laugh, and the perseverance to continue pursuing your dreams of business ownership.
\n“Girlboss is [a] community for women where they share inspirational quotes from other female entrepreneurs,” said Tracy Memoli, founder of FrutaPOP and co-founder of TopPop Packaging. “They also share advice on a ton of useful topics, including money and self-care.”
\n\nYou probably know him best as the founder of the Virgin Group, which controls more than 400 companies. His Instagram feed has no shortage of motivational quotes alongside personal photos.
\nBranson provides a “great dose of entrepreneurship motivation and inspiration,” Kliszczak said. “If you want to learn, learn from the best … [and] there is no better person to learn entrepreneurship from than … Richard Branson.”
\nBrit Morin (@brit)
\nMorin is a dynamic entrepreneur with a lengthy resume. In 2021, she founded BFF, an organization aiming to help women and nonbinary people invest in cryptocurrency. In 2020, she was a founding partner of Offline Ventures, an organization aimed to help business founders develop ideas by providing access to resources like transportation and supply chain logistics. She’s also the founder and current CEO of Brit + Co, a media company designed to inspire, educate and entertain women. Her Instagram feed is full of family photos, work photos and motivating quotes.
\nKristen Leuck, senior director of content at Change Healthcare, follows Morin for “a reminder that it is possible to balance running a successful, multimillion-dollar business with family and fun.”
\n\n\n \n\n\nGary Vaynerchuk (@garyvee)
\nAuthor, speaker, internet personality and serial entrepreneur, Vaynerchuk leads VaynerMedia and VaynerX. He is known for his digital media and social media expertise.
\n“His inspirational content is enough to drive you to your to-do list and get going in the morning,” said Ashley Rector, founder of Laura Alexandria Marketing and Plum Hill Creative Studio.
\n\nKutcher hosts her own business podcast, The Goal Digger Podcast, and is the author of How Are You, Really? Her Instagram features pictures of her alongside inspiring captions and tips.
\n“Jenna Kutcher is the queen of marketing,” said Kim Cruickshanks, co-founder of Cooking Gift Set Co. “Her email marketing courses and Instagram classes are [some] of the few to be backed with her own results.”
\nHow to create your Instagram Business account
\nAfter seeing what other successful entrepreneurs are doing with their Instagram accounts, the next step is using Instagram to engage your audience and grow your business.
\nTo create a business account, you must have an existing personal Instagram account. After creating an Instagram account, follow these steps to convert it to a business account:
\n\n- Launch Instagram and tap your profile picture at the top of your screen.
\n- Select
\n- Scroll down and select Switch to professional account.
\n- Answer the question “Which Best Describes You?” and select
\n- Select Next, then choose the Category that best describes your business. Click Next
\n- Include your company’s contact information for your profile, then hit
\n- Select
\n- Edit your profile to include your business name and notable achievements.
\n- Upload your logo as the profile photo for brand recognition.
\n- Select
\n
\nAfter establishing your Instagram Business account, take advantage of Instagram’s free small business marketing tools, download its free small business how-to guide and take advantage of all Instagram’s business resources.
\n“Find the five best pages belonging to your niche,” said Syed Rizvi, educator and founder of Rev Med. “[Then] decipher three things you love about all five of them. Now take those 15 points and make a recipe that people have yet to see. Your business page is not recreating the wheel; it’s just bringing a new style, new look, or new concept to the user.”
\n\n\n \n\n\nInstagram best practices for entrepreneurs
\nFollow these best practices to make the most of your Instagram presence:
\n\n- Control your account. Cybersecurity is of the utmost importance for entrepreneurs. Limit others’ access to login details, use a strong password and change it frequently. It’s critical to trust the people who have your login information, especially if multiple people will post to your account.
\n- Post consistently. Consistent posting keeps audiences engaged and helps play into Instagram’s algorithm, which helps produce an audience. Consider scheduling your Instagram Business posts using Facebook Business Suite or a third-party scheduling tool.
\n- Engage your audience. Posting quality content on your Instagram posts and stories helps you build relationships with your followers, thus creating brand recognition and trust. “Stories drive traffic to your product or service [and] raise brand awareness,” Rizvi said.
\n- Focus on giving. The first goal of your Instagram videos and posts should be to help your audience solve a problem. As Rizvi said, “Give, give, and give some more before you think about taking from your audience.”
\n- Create calls to action. Have you ever noticed an Instagram post asking you to comment with your opinion or advice or share the post? This type of call to action (CTA) boosts audience engagement on Instagram. To develop appropriate CTAs, consider what you want your post to accomplish. For example, if you want users to read your blog post or website articles, add a direct link to your bio and ask followers to “click the link in the bio.” You can also end your post with an “ask me anything” or ask people to “check out our story.”
\n- Utilize Instagram tools. Instagram offers an account insights tool to help you learn about follower trends, marketing demographics and content performance. “Instagram [analytics] helps you see what kind of people see your account, which in turn tells you who you should be targeting with your content,” said Meara McNitt, social media director at Online Optimism.
\n
\nInstagram mistakes to avoid
\nHere are some Instagram Business don’ts:
\n\n- Don’t overlook analytics. Instagram insights are free and extremely valuable for assessing how your posts are doing and what trends are currently active on the platform. It’s essential to see how your content is performing to improve your tactics.
\n- Don’t misuse hashtags. Instagram hashtags are essential for finding your audience, but you don’t want to use too many or too few. Overloading posts with hashtags can seem like desperate SEO hunting and make your posts look like spam. However, too few hashtags can be a missed opportunity to reach your target audience. While there’s no universal solution, 3-5 relevant hashtags can help your visibility without losing your post’s focus.
\n- Don’t let typos go live. Take extra time to read over your copy and preview your post a few times to ensure it’s free from spelling and grammar errors. Read your post aloud to see if it sounds right, and enlist a team member or proofreader to ensure a clean, professional copy.
\n- Avoid low-quality visuals. Instagram is a visual platform, so your content must be visually appealing. Create a strong visual brand by ensuring your photos and images are high-quality and professional. Instagram photo guidelines ensure you use the best size and resolution for your images.
\n
\n\n\n \n\n\nThe value of a great Instagram Business account
\nThe best way to learn and improve your Instagram Business skills is by following experts and learning from their examples. The Instagram Business accounts highlighted here are an excellent starting point to inspire you to build your brand and social media presence.
\nJennifer Post contributed to the writing and reporting in this article. Source interviews were conducted for a previous version of this article.
"}},{"_index":"wp-index-bnd-prod-content","_type":"content","_id":"2952","_score":2,"_source":{"canonical":"https://vaylees.com/10731-money-not-enough.html","displayModified":"2023-10-20T14:28:24Z","docType":"article","editorsPick":false,"href":"10731-money-not-enough.html","id":"2952","ID":2952,"isSponsored":false,"published":"2018-05-07T19:10:00Z","site":"bnd","stream":"A hefty paycheck and time off aren't the only incentives employers can offer. ","subtitle":"A hefty paycheck and time off aren't the only incentives employers can offer. ","title":"Money Isn’t Enough: 6 Incentives to Motivate Your Employees","author":{"displayName":"Bassam Kaado","email":"bkaado@gmail.com","thumbnail":"https://images.vaylees.com/app/uploads/2022/04/04072126/bassam-kaado.jpg","type":"Senior Writer"},"channels":{"primary":{"name":"Lead Your Team","slug":"lead-your-team"},"sub":{"name":"Leadership","slug":"leadership"}},"meta":{"robots":"index, follow","description":"Along with a reasonable salary, companies can keep employees motivated with benefits and a productive workplace. Learn how to get your employees invested."},"thumbnail":{"path":"https://images.vaylees.com/app/uploads/2022/04/04081218/1554238495.png","caption":"GaudiLab/Shutterstock","alt":""},"content":"Time off and a hefty paycheck might sound like the way to employees’ hearts. While workers won’t turn down these benefits, other tactics and programs can also motivate and compensate your team.
\n![\"graphic](\"https://images.vaylees.com/app/uploads/2018/05/17102326/A-hefty-paycheck-and-time-off-arent-the-only-incentives-employers-can-offer.png\")
\nIn addition to competitive salaries, today’s employees want job stability, respect, meaningful work and a positive work-life balance. While there are no surefire ways to guarantee a motivated, engaged workforce, you can implement strategies to reduce employee turnover and keep effective teams intact even if you can’t elevate employee salary ranges.
\nWe’ll examine non-monetary factors that motivate employees and share six employee engagement strategies to boost morale and decrease turnover without pay raises.
\n\n\n \n\n\n\nMoney is important, but it’s not everything
\n\n\nMake no mistake: Employees want competitive compensation for their work. In fact, money is the top reason employees quit. According to a 2022 Pew Research Center survey, 63 percent of respondents cited low pay as a significant or contributing reason for quitting their job.
\nHowever, money isn’t everything for today’s workers. According to Prudential’s 2022 Pulse of the American Worker survey, out of 2,000 full-time workers polled, 56 percent said they prioritized job stability over salary. Additionally, half of all respondents wanted to work for one company until they retired — a 20 percent increase from Prudential’s 2019 poll.
\nToday’s workers want top-tier benefits and a positive work-life balance. In fact, the Prudential survey revealed that 32 percent of employees who switched jobs took a pay cut in pursuit of an improved work-life balance. Additionally, 20 percent of respondents said they’d take a 10 percent salary reduction if it meant working better hours or working for themselves.
\n\n\n \n\n\n6 factors that motivate employees
\nThe cost of hiring new employees can be exorbitant, so keeping your talented teams intact is vital. Along with offering a competitive salary, consider implementing the following employee engagement ideas and strategies for improving employee morale, motivation and overall happiness.
\n1. Implement flexible work policies.
\n![\"graphic](\"https://images.vaylees.com/app/uploads/2018/05/17103706/Implement-flexible-work-policies.png\")
\nWhile small business owners can’t always compete with the salaries large corporations offer, implementing flexible work policies can attract top talent. They’re a low-cost way to make your compensation package stand out and show employees you respect their needs and priorities.
\nFlexible work policies are extremely varied and customizable. The most obvious example is remote or hybrid arrangements where employees can work in the most comfortable environment for them. Remote and hybrid work arrangements help employees avoid commuting, manage child care needs, balance personal obligations and much more. Additionally, you can offer a four-day workweek, flexible start and end times, and other options.
\nEmployees value flexible workplace options because they reduce stress and help prevent burnout. Consider offering work flexibility to motivate, reward and engage your team.
\n\n\n \n\n\n2. Hold company social events.
\nShow your employees you appreciate them by throwing events that boost camaraderie and teamwork. For example, buy lunch for your employees, and give them a chance to enjoy a stress-free meal and socialize with co-workers. Holidays and birthdays could prompt bigger celebrations.
\nAside from in-office gatherings, consider organizing off-site team-building events. Take your employees to a restaurant, go bowling or organize a happy hour. Adding fun events to the workweek can help employees feel refreshed and refocused when they return to work.
\n3. Encourage trusted relationships.
\n![\"graphic](\"https://images.vaylees.com/app/uploads/2018/05/17103334/Encourage-trusted-relationships.png\")
\nTrue leaders focus on employee relationships. Communicating with employees respectfully and clearly fosters an environment of trust. A trusted team feels empowered to make decisions and act in the company’s best interest.
\nLeaders who set an example for their workers create an environment where team members feel comfortable and grow. According to a survey by the Institute for the Study of Business in Global Society and the Edelman Trust Institute, people who felt trusted at work reported the following:
\n\n- 74 percent less stress
\n- 106 percent more energy at work
\n- 50 percent higher productivity
\n- 13 percent fewer sick days
\n- 76 percent more engagement
\n- 29 percent more satisfaction with their lives
\n- 40 percent less burnout
\n
\nTo encourage trust and open communication, follow these best practices:
\n\n- Be present when interacting with employees. Your team wants to know you’re present and engaged. Ensure you genuinely listen to them, their concerns and their needs. Put your phone away, make eye contact and give your employees your full attention. You’ll convey that they’re worthy of your time and respect.
\n- Be transparent with your team. Communication is the key to employee engagement. Encourage open communication by being transparent. Keep your team in the loop about your company’s progress and results. They’ll respect and appreciate your transparency, trust you, and be open with you. Transparency keeps everyone on the same page about individual and company goals.
\n- Keep your word. While communication is essential, staying true to your promises is necessary to gain employees’ trust. Keeping your word shows your team you care about their interests. Hold up your side of the bargain to show employees you prioritize treating them fairly and respectfully.
\n
\n\n\n \n\n\n4. Help employees find meaning and purpose.
\nTo genuinely motivate employees, give them meaningful work, not repetitive tasks. Employees don’t want to feel replaceable, so give them purposeful assignments that showcase their skills and talents.
\nConsider encouraging professional development by providing online classes to bolster your employees’ career skills and personal interests. When you see your employee relationships as mutually beneficial investments, everyone wins.
\n\n\n \n\n\n5. Create challenging work.
\nIn addition to being meaningful, work should be challenging. Employees won’t grow if they aren’t given a chance to tackle challenging tasks. Spending time on nuanced, stimulating assignments will help them feel valued and improve their self-esteem. Be there to support them amid mistakes and hiccups and get them back on track.
\nChallenging work benefits everyone. Employees get an opportunity to grow, solve problems and feel empowered. Leaders get a chance to tackle more significant issues while guiding their team’s career growth.
\n6. Give employees authority.
\n![\"graphic](\"https://images.vaylees.com/app/uploads/2018/05/17103627/Give-employees-authority.png\")
\nMicromanaging employees usually backfires. Instead, empower them to make decisions to help them feel in control of their position and breed confidence and professional growth.
\nNurture a safe and secure environment to foster a team that’s open-minded and willing to take risks. Your employees will look beyond their job descriptions and become more invested in the organization as a whole.
\nGradually empower employees with more authority. Introduce them to other aspects of the business, and allow them to make more decisions. Assess their leadership potential, and use their talents and skills to improve the organization. When leaders provide a trusted team with the proper resources and support, they create a nurturing environment that promotes continual growth.
\nEmployee motivation is a win-win
\nKeeping your employees happy, motivated and challenged is an investment that benefits the entire organization. Your employees will enjoy their work more as they fuel their professional growth, and business owners and managers will gain incentivized, loyal employees who are more productive and less likely to quit.
\nWhile you may not be able to compete with the salaries larger corporations offer, you can still invest in your employees and provide a workplace that fulfills their needs and fuels your company’s growth.
\nSammi Caramela contributed to the reporting and writing in this article.
"}},{"_index":"wp-index-bnd-prod-content","_type":"content","_id":"3320","_score":2,"_source":{"canonical":"https://vaylees.com/9998-reading-helps-career.html","displayModified":"2023-10-20T18:34:19Z","docType":"article","editorsPick":false,"href":"9998-reading-helps-career.html","id":"3320","ID":3320,"isSponsored":false,"published":"2017-06-12T07:00:00Z","site":"bnd","stream":"Reading regularly can help you develop skills that are useful in your career and business.","subtitle":"Reading regularly can help you develop skills that are useful in your career and business.","title":"Read a Book! It’s Good for Your Career","author":{"displayName":"Bassam Kaado","email":"bkaado@gmail.com","thumbnail":"https://images.vaylees.com/app/uploads/2022/04/04072126/bassam-kaado.jpg","type":"Senior Writer"},"channels":{"primary":{"name":"Build Your Career","slug":"build-your-career"},"sub":{"name":"Get Ahead","slug":"get-ahead"}},"meta":{"robots":"index, follow","description":"Learn how reading can benefit your career or your business."},"thumbnail":{"path":"https://images.vaylees.com/app/uploads/2022/04/04072734/book_Rawpixel_getty.jpg","caption":"Rawpixel / Getty Images","alt":"Businesswoman reading"},"content":"There’s nothing more comforting than curling up with a good book. When you read, you welcome new adventures, lessons and perspectives. In fact, time spent with your nose in a book can help your career. Find out the many benefits of reading and how it can help you succeed in business.
\n\n\nResearch into the benefits of reading
\n\n\nThe benefits and importance of reading have been championed for years. It’s been a topic of research for quite some time and continues to be studied by business professionals, communication experts, linguists and others.
\nResearch has shown how reading benefits cognitive function, especially in older adults. One study, published in 2020 in the journal International Psychogeriatrics, looked at nearly 2,000 Taiwanese people ages 64 and older, with various levels of education, to study how regular reading affected their mental performance over a 14-year period. They found that the people who read more had a reduced risk of cognitive decline over the 14-year study period.
\nAnother study even found that reading may help people live longer. The research, published in 2017 in the journal Innovation in Aging, studied more than 3,600 people over a 12-year period. The people who read books lived longer, on average, and had a lower risk of dying over the study period, compared with the people who did not read at all and the people who read other types of materials, such as magazines and newspapers.
\n6 benefits of reading
\nReading can help you build a better career. “Reading is a very necessary habit for every successful businessperson,” said Ellen Parry Lewis, a fiction author. “It broadens your mind, helps with your written and verbal communication skills, and gives you a certain level of understanding and empathy.”
\nHere are some other ways reading can benefit your business career and help you in the workplace.
\nFosters empathy
\nReading about different types of people and their adversities helps you understand others better and fosters empathy, which is important in your career regardless of your field.
\n“Whether you’re reading about real people or fictitious characters, books are made to not only broaden your mind in regards to facts but feelings,” Lewis said. This empathy, in turn, helps you connect and communicate with clients and colleagues. [Find out how to improve communication with customers.]
\nWhen you read about other people’s lives, you’re more likely to identify with them, research suggests. In a study published in the journal Psychological Science, researchers used passages from the Harry Potter and Twilight book series to investigate whether reading can increase empathy. After the participants read their assigned portions, testing showed that the readers identified with wizards or vampires, depending on which book they read.
\nThat might sound silly, but the concept does have real-world applications. Business owners can more easily reach their target customers if they read up on what makes them unique.
\n“Regardless of what kind of stories you like to read, fiction or nonfiction, reading enables you to make sense of your life, the lives of others, your relationships and the world at large,” said Joe Tonzelli, former author and media editor for Cut Print Film.
\nHow this helps your career
\nEmpathy is considered one of the most important skills a human can develop. In the business world, understanding other people’s feelings and perspectives can lead to stronger relationships with employees, culminating in a better work environment, higher engagement and increased employee retention. As a business owner, empathy can help you negotiate deals and build customer loyalty. An empathetic personality will make people want to work with you throughout your career. You may even want to consider a specific type of career as an empath.
\nExpands vocabulary
\nIt’s no secret that reading expands a person’s vocabulary. What’s more, with constant exposure to various sentence structures, voices, styles and delivery methods, you also advance your written and verbal communication skills, said Joe McGee, author of Peanut Butter and Brains: A Zombie Culinary Tale.
\nAs an avid reader, you’ll likely speak more professionally, confidently and easily, which are hallmarks of a great communicator in business and elsewhere. Understanding the art of language will set you apart from others in the working world, and there are few better ways to learn about language than through reading.
\n“Whether you’re aware of it or not, you’re enhancing your vocabulary on every page,” Tonzelli said. “You learn what certain words mean and how to use them. You learn which words hold the power, or the humor, or the emotion.”
\nWhile it’s never too late to become a habitual reader, the sooner you start, the better. A UCL research team found that children who read in their spare time and were encouraged to do so by their parents understood 26% more words than kids who didn’t spend recreational time reading. That’s worth keeping in mind whether you’re mentoring young employees or raising a future entrepreneur.
\nHow this helps your career
\nAn expanded vocabulary helps your career by improving your written and verbal presentation in the workplace. Developing your vocabulary and deepening your language comprehension will help you project intelligence and command respect from peers and management. It can also improve your work if your business’s focus involves handling research or other written content. The more words you understand and use, the stronger your ability to communicate will be. Being able to say what you mean in the clearest and most direct way helps get your message delivered – a necessary skill for a business owner to be successful.
\n\n\n \n\n\nInspires creativity
\nExperts say creativity can be learned, but did you know that reading books also inspires creativity? Writers conceive interesting topics for stories, and reading them helps you do the same in your work life. McGee told us that readers have broader-reaching minds, which helps them think on a deeper level than people who don’t read as much. Creativity can lead to innovation, and innovation is one of the keys to a successful business.
\nConsider this example of fiction reading sparking creativity: A study published in the Creativity Research Journal found that those who read fictional short stories were more comfortable with ambiguity and had more open minds than people who read nonfiction essays. The fiction readers were mentally stimulated and more likely to expand their ways of thinking. Those are key components of generating creative ideas, and having a creative business idea can be pivotal in whether your enterprise succeeds.
\nHow this helps your career
\nCreativity is something everyone uses daily. Although it might be most closely associated with the arts, the applications of creativity in business are undeniable. When you solve problems in the workplace, for example, you may need a creative approach to finding the right solution. Creativity also has seeds in business tasks such as organization, where you may have to figure out innovative ways to maximize time and resources in constrained situations. Creativity is also invaluable to successful marketing and advertising campaigns.
\n\n\n \n\n\nLessens stress
\nSometimes, you need to escape your own problems and dive into someone else’s. It may feel like a guilty pleasure, but reading is a great distraction from reality and a way to lessen stress. Distancing yourself from potential stressors can allow you to remain calm and help you prepare for or wind down from an important workday.
\n“Who doesn’t like to relax after a long day, perhaps escaping into a world of victorious knights, magical empresses and rebellious maids?” Lewis said.
\nWhile there are many ways to improve work-life balance and take advantage of “off” time to lower stress, reading is worthy of consideration. University of Sussex research on stress reduction evaluated different methods, like listening to music, having a hot beverage, walking and playing video games. The best-performing method turned out to be reading, which reduced stress by 68% and helped slow down the reader’s heart rate and ease muscle tension after just six minutes.
\nHow this helps your career
\nAccording to the American Psychological Association, 64% of employed adults say work is a stressor. As a business owner, it’s critical to pay attention not just to your own stress levels but also to those of your workers. You need to combat workplace burnout or else risk decreases in productivity, engagement and retention. A light-hearted book club for employees could be one way to encourage reading and give your staff a break from everyday responsibilities. Don’t forget about reducing stress for yourself as well – an overly stressed person may be able to lead a company in the short term, but there will likely be disastrous consequences in the long run. [Review the most and least stressful jobs.]
\n\n\n \n\n\nBuilds perseverance
\nLewis emphasized how reading teaches people to persevere. After finishing an assigned book or a work of fiction in your free time, you may feel a sense of accomplishment, inspiring you to follow suit in your career. You could be more motivated to achieve another goal or less willing to give up on things that seem difficult.
\n“The ability to read a book, and stick with it, demands attention and focus – something kids seem to have less of in a world of iPhones and fidget spinners,” McGee said. “Reading a book requires a commitment, [which] … is desirable to an employer.”
\nHow this helps your career
\nPerseverance in the workplace is extremely valuable. With the regular ebbs and flows in business, you need the resolve to deal with both the highs and the lows of operating a company. As an employer, you may want to reward staff who show commitment to projects over an extended period, which indicates a resilient and adaptable work ethic. Whether you’re making it through the daily grind or finishing a string of important tasks, perseverance increases the chances of workplace stability.
\nIncreases intelligence
\nWhen you read, you’re gaining perspective and insight on different cultures, adversities, lifestyles, relationships and more. That’s beneficial not just for fostering empathy but also for increasing intelligence.
\n“Reading [also] stimulates mental activity and fosters cognitive growth,” McGee said. “Young readers are developing and exercising their brains, much like someone … [who] takes their body to the gym.”
\nMcGee said all professionals should feed their minds by picking up a book. “We should always be striving to grow, learn and improve ourselves,” he said. “Reading is one way to do that – to learn from others by reading their words, stories and insight[s].”
\nHow this helps your career
\nWhen you read, you gather new information that can be applied in the workplace. There are myriad books on virtually every industry, and there is always more to learn. While nonfiction works are more likely to teach you skills relevant to your specific business, fiction can also give you a different perspective that might be relevant in your field of work.
\nHow reading affects the workplace
\nThe more a person reads, the more likely they are to be well versed in a particular topic. If they read about a variety of topics, the more likely they are to be well rounded. Both are attributes business owners should seek in employees and themselves. Set the example by regularly sharing top book picks with your team or even customers. In addition to reaping the benefits highlighted above, you’ll strengthen workplace relationships and connections.
\nSammi Caramela contributed to the writing and reporting in this article. Source interviews were conducted for a previous version of this article.
"}},{"_index":"wp-index-bnd-prod-content","_type":"content","_id":"1338","_score":2,"_source":{"canonical":"https://vaylees.com/5085-what-is-b2c.html","displayModified":"2023-10-27T15:27:05Z","docType":"article","editorsPick":false,"href":"5085-what-is-b2c.html","id":"1338","ID":1338,"isSponsored":false,"published":"2020-02-04T20:02:00Z","site":"bnd","stream":"In B2C (business to consumer) commerce transactions, businesses sell products or services directly to consumers.","subtitle":"In B2C (business to consumer) commerce transactions, businesses sell products or services directly to consumers.","title":"What Is B2C?","author":{"displayName":"Bassam Kaado","email":"bkaado@gmail.com","thumbnail":"https://images.vaylees.com/app/uploads/2022/04/04072126/bassam-kaado.jpg","type":"Senior Writer"},"channels":{"primary":{"name":"Start Your Business","slug":"start-your-business"},"sub":{"name":"Startup Basics","slug":"startup-basics"}},"meta":{"robots":"index, follow","description":"B2C stands for business to consumer. In B2C transactions, businesses sell products or services directly to consumers. Learn how B2C businesses operate."},"thumbnail":{"path":"https://images.vaylees.com/app/uploads/2022/04/04074046/shopping_bernardbodo_getty.jpg","caption":"bernardbodo / Getty Images","alt":""},"content":"When starting a business, you can choose from several operational models. You can focus on selling to other businesses and become a business-to-business (B2B) business or you can sell directly to consumers. You can even sell to businesses and consumers if your offering applies to both or if you have separate product versions.
\nIf you’re selling to consumers, your company will be a business-to-consumer (B2C) business. We’ll explore the B2C business model, including the various types of B2C businesses and B2C challenges.
\n\n\n \n\n\nWhat is B2C?
\nB2C stands for “business to consumer.” B2C transactions are commerce transactions where a business sells products or services directly to consumers. Traditional B2C transactions included buying clothes from a store at the mall or eating in a restaurant.
\nHowever, today, B2C typically refers to e-commerce transactions, with companies selling products online directly to consumers. B2C is one of four e-commerce categories. The others are:
\n\nB2C is the most well-known model. If you’ve ever purchased an item online for personal use, you’ve experienced a B2C transaction.
\n\n\n \n\n\nEvolution of B2C
\nAs the internet grew in the 1990s, hundreds of thousands of domain names were registered in anticipation of an e-commerce revolution. New technologies arose to address emerging cybersecurity issues. When Netscape developed secure socket layer (SSL) encryption certificates, consumers became more comfortable transmitting data over the internet. Web browsers could identify whether a site had an authenticated SSL certificate, helping consumers find trustworthy e-commerce stores. SSL encryption is still a vital part of fighting network security threats today.
\nThe mid-1990s and 2000s saw the rise of e-commerce through sites like Amazon and Zappos. Today, it’s rare to see a consumer-based business that doesn’t sell products online. Consumers enjoy the convenience of online shopping and businesses thrive on low overhead. With a virtual storefront, a business doesn’t need a brick-and-mortar location or extensive inventory stocked at all times. An e-commerce website is ideal for small B2C businesses like jewelry stores and bakeries.
\n\n\n \n\n\nTypes of B2C online business models
\nConsumers regularly interact with various B2C models daily. Here are the five most common B2C business types in today’s market.
\n1. Direct seller B2C online business model
\nThe direct seller online business model is the most common. In this scenario, consumers purchase products from a company that fulfills this transaction from its inventory.
\nDirect sellers can be established brands with physical stores that expand their services to include an online presence and inventory, such as Home Depot or Target. It can also be a fully online store, such as Zappos.com.
\n2. Intermediary B2C online business model
\nOnline intermediaries are another popular model. In this model, a third party acts as a middleman between the seller and the consumer. These businesses bring sellers a buyer network and bring consumers vendors to buy from.
\nThe intermediary model has grown and evolved. For example, online travel sites like Expedia and Priceline collect flight, hotel and car rental information and provide it to consumers. These services streamline the travel process.
\nOnline marketplaces are another intermediary form. The biggest example is Amazon, a powerful intermediary that covers nearly every product genre. Etsy and other Etsy alternatives specializing in creative wares are also online intermediaries. Sellers can create Etsy shops that target a specific audience.
\n\n\n \n\n\n3. Advertising-based B2C online business model
\nAnother B2C model receives indirect consumer revenue. These companies provide free content or services that attract significant web traffic and use that traffic to sell ads to other companies.
\nCompanies that choose this model must promote their brand and market heavily to achieve consistent, increasing traffic and place as many consumers as possible in front of paid ads. If their efforts don’t lead to sales for their advertisers, they risk losing those advertisers.
\nExamples of companies that use an advertising-based B2C model include online publications like The Huffington Post, TechCrunch and The Guardian.
\n4. Community-based B2C online business model
\nThe community-based B2C model is similar to the advertising-based model, relying on significant consumer interaction. However, these companies foster online communities built around a shared interest and attract advertisers who want to sell to site users.
\nFor example, if a company has a specific product, such as camping equipment, it will advertise on websites, blogs and forums focused on camping and outdoor activities.
\nThe strongest example of this B2C model is Meta (formerly Facebook). Utilizing consumer data, Meta can hone in on shared interests and help businesses connect to their target customers via location data and demographics.
\n5. Fee-based B2C online business model
\nIn the fee-based model, B2C companies charge consumers a subscription fee to use their services. These are recurring transactions, not one-time purchases. There’s often a tier-based fee system with various features and functions.
\nStreaming businesses are fee-based B2C companies. For example, Netflix was an entertainment streaming trailblazer that opened the market for competitors like Disney+, Hulu and HBO Max.
\nFood-based delivery services are also fee-based B2C examples. Consider companies like HelloFresh that deliver meal kits to consumers on a subscription basis.
\n\n\n \n\n\nChallenges of B2C
\nB2C businesses face unique challenges to stay competitive and grow, including the following.
\n1. B2C businesses need a user-friendly website.
\nBuilding an effective business website is crucial to serve customers, open new markets and expand your business inexpensively. Websites don’t have to be flashy, but they must be easy for consumers to navigate and provide them with a friction-free experience.
\nWebsite creation tips include:
\n\n2. B2C businesses must prioritize SEO.
\nB2C businesses must pay attention to search engine optimization (SEO) so their websites can rise to the top of internet search rankings.
\nCustomers generally choose business websites on the first page of results after searching for specific keywords or phrases. Without SEO optimization, your business will get buried in the mix, miss out on traffic and lose potential customers.
\nTo ensure top-quality SEO, businesses can:
\n\n- Work with SEO consultants: Consider consulting with marketing managers or consultants well-versed and trained in this growing field.
\n- Implement SEO best practices: Creating high-quality, authoritative evergreen content can improve SEO rankings. Update your content regularly, get backlinks from well-regarded sites, use internal links and track metrics with Google Analytics.
\n- Purchase paid listings: Companies can also purchase paid listings to rank highly. However, paying for SEO ranking and individual campaigns can be costly. This strategy results in another business expense, reducing your profit margins.
\n
\n3. B2C businesses must choose a payment processor wisely.
\nPayment processing is another game-changing challenge. B2C businesses must accept credit cards, accommodate myriad payment options, ensure Payment Card Industry-compliance and process all payments securely.
\nChoosing an excellent, reputable payment processor is essential. Additionally, services like PayPal and Venmo can perform payment processing for online vendors, providing a one-stop solution whether the customer is online or buying in person.
\n\n\n \n\n\nB2C FAQs
\nBusiness-to-consumer sales strategies and operations present many questions for small business owners. Here are some of the most common questions and their answers.
\nWhat is an example of B2C?
\nTraditional B2C examples include major retailers like Walmart or Target. Looking specifically at e-commerce, there’s no better example than Amazon. The storefront is entirely electronic and Amazon serves more consumers daily than any other business.
\nWhat is the difference between B2C and B2B?
\nB2B stands for business to business. B2B companies specifically sell products or services to other companies. B2C businesses cater specifically to consumers, offering items or services that make sense to buy on an individual basis.
\nWhat are the advantages of B2C?
\nModern B2C businesses focus heavily on e-commerce. Many B2C companies lack a physical storefront. This lowers overhead and increases the target audience. Being online also makes it easy for B2C companies to track large amounts of data related to their operations. They can use analytics to improve business policies and strategies.
\nB2C is a crucial part of our economy
\nB2C businesses hold a crucial market position and serve millions of people worldwide. B2C businesses will continue flourishing alongside e-commerce – and e-commerce will continue skyrocketing amid trends like mobile and social media shopping. According to Statista, United States retail e-commerce sales reached nearly $266 billion in the third quarter of 2022.
\nEnsure your B2C business’s success by identifying what your customers want and distinguishing your products and services from the competition.
\nAdam Uzialko contributed to this article.
"}},{"_index":"wp-index-bnd-prod-content","_type":"content","_id":"1318","_score":2,"_source":{"canonical":"https://vaylees.com/10533-hold-onto-passions-in-career.html","displayModified":"2023-10-20T14:06:57Z","docType":"article","editorsPick":false,"href":"10533-hold-onto-passions-in-career.html","id":"1318","ID":1318,"isSponsored":false,"published":"2020-03-23T07:00:00Z","site":"bnd","stream":"When you find something you're passionate about or skilled in, find a way to fit it into your career. That's when you'll find real success.","subtitle":"When you find something you're passionate about or skilled in, find a way to fit it into your career. That's when you'll find real success.","title":"Success Is Holding Tight to Your Passions Throughout Your Career","author":{"displayName":"Bassam Kaado","email":"bkaado@gmail.com","thumbnail":"https://images.vaylees.com/app/uploads/2022/04/04072126/bassam-kaado.jpg","type":"Senior Writer"},"channels":{"primary":{"name":"Lead Your Team","slug":"lead-your-team"},"sub":{"name":"Personal Growth","slug":"personal-growth"}},"meta":{"robots":"index, follow","description":"When you find something you're passionate about or skilled in, you shouldn't take it for granted. Learn how to fit your passion into your career."},"thumbnail":{"path":"https://images.vaylees.com/app/uploads/2022/04/04073557/getty.png","caption":"","alt":""},"content":"Everyone has that thing they love almost more than anything else. Whether it’s a particular sport, an artistic pursuit or simply an outlet that allows you to be your best self, you have an interest that’s so strong, you wish it could be entwined with your job. Well, who says it can’t be?
\nIn a dynamic society with unprecedented opportunities, you don’t have to put your passion on the backburner. Instead, you can find a job that complements or nurtures your passion. Keep reading to find out the benefits of having a job you’re passionate about, how to find that opportunity, and how to remain passionate about it as your career progresses.
\n\n\nWhat is the definition of passion?
\n\n\nIt seems as if the word “passion” has become an advertising tool every entrepreneur on LinkedIn or YouTube uses as a buzzword, but there is real meaning behind it. For our purposes, the Merriam-Webster definition of passion fits best: “a strong liking or desire for or devotion to some activity, object, or concept.” But passion is more than just a textbook definition.
\nPassion is a driving force inside you that pushes you toward something. It’s an internal fire needing maintenance. It can either be fanned or left to putter out, and your career can be a key decider. A career that wastes your energy doesn’t allow you to embrace your passion, but a career that is intertwined with your passion lets you be the best version of yourself.
\nWhat are the benefits of having a career you’re passionate about?
\nFinding a job you’re passionate about has obvious benefits, both on a day-to-day basis and overall. Imagine you have to be at work at 5 a.m., in which, to get ready and allocate for a long commute, you have to wake up two hours earlier to arrive on time. If you’re passionate about your job, waking up at 3 a.m. is much more palatable. Even without extreme circumstances like these, your daily work life is eased when the culture and work itself are rooted in subjects you care about. You can connect better with your co-workers and superiors, and you are more invested in your day-to-day tasks.
\nOn a more general level, having a career that invokes and nurtures your passion almost guarantees long-term success. If you’re passionate about your job, you’ll be motivated to engage in the work day in and day out. You’ll find even the more mundane tasks interesting, and you’ll be less likely to be blinded by any possible downsides. Your enthusiasm may even rub off on those around you and your employer will see you as an asset not only for your skills but your attitude. In fact, your dedicated approach could even lead to a raise or a promotion. In that sense, being passionate about your job can bring success in terms of job security and stability with a respectable income.
\n\n\n \n\n\nHow do you find a career you’re passionate about?
\nA career you’re passionate about would be a great thing, but how do you find the right job for your interests? Though there is no one way to match your role with your passion, here are some strategies to narrow down your search.
\nChoose an industry that reflects your passion.
\nObviously, the best-case scenario is finding an industry that fits well with your main interest. For example, there are jobs for music lovers and jobs for people with history degrees. If you can’t find something that lines up perfectly with your passion, don’t worry; not all is lost. You don’t need to work in a position that directly aligns with your interest, but you should still channel that interest in some way. For instance, if you work in real estate but have a passion for photography, you can leverage this interest by taking photos of properties. That way, you’re still incorporating your passion into your role, even though your job isn’t part of the traditional photography industry.
\n“To truly reach your potential, you need to identify your passions and talents and create ways to utilize them each day,” said Heather Monahan, founder of #BossinHeels, a career mentoring group.
\n\n\n \n\n\nSample the career you’re interested in.
\nYou may find a job that appeals to you, thinking it will help aid your passion, but you may not know how it will actually play out in practice or even how to get started. Fortunately, there are some ways to test the waters so you can get a taste of what may lie ahead.
\nInternships or externships can help kick-start your desired career. If this isn’t a realistic option for the stage you’re in, you can look into temporary jobs or an apprenticeship, which can also help greatly. Being able to “shadow” someone who works in the field you’re interested in gives you an inside view of how your passion can come alive at work. Even doing volunteer work could give you some job insight.
\nGet external input.
\nYou can do all the research yourself to figure out what career is best for your passion, but there is nothing wrong with asking for help. There are plenty of ways to get assistance from different people or services that can give you a new perspective as you search for the ideal job. For example, you can reach out to a career coach or counselor who can assess your situation and recommend different paths to take. Objective online assessments can also point you in the right direction.
\nMake your pursuit a priority.
\nYou won’t find a job you’re passionate about if you don’t make your job search a priority. Don’t let common excuses, like a lack of time, hold you back. If you’re truly invested in finding a job that meshes with your passion, don’t let yourself get sidetracked. Without this commitment, you’ll be unsuccessful in your quest.
\n“I found that the simple step of taking action helps,” said Monahan. “Doing something, no matter how small, each day to take you closer to your goal will allow you to see progress.”
\nThis may mean choosing to wake up an hour earlier than usual for extra time browsing online job boards or working on a project for your CV instead of binging Netflix shows in your free time. No one will force you to do these things, however. It’s up to you. Hold yourself accountable for pursuing your dreams, no matter how busy you might be.
\n“Writing your goals down and having them handy to see as a reminder also helps,” Monahan added. “I like to give myself deadlines and track my progress against them each week.”
\nHow do you stay passionate in your career?
\nFinding a job you’re passionate about is one thing. The real challenge may be sustaining that level of interest over time. Ideally, working a job you feel passionate about is enough to keep you going, but we’re human beings. At times, even something we love is going to lose its luster. Here are some techniques to stay motivated and excited about your job.
\nShare your goals and dreams with loved ones.
\nThe more you talk about something, the more real it becomes. Speak about your goals as often as possible, with as many people as you can, to keep your interest level high.
\n“The more people you bring into the fold to share your goals with, the more people you have asking you about your progress and updates, which keeps you on track,” said Monahan.
\nStay inspired by voicing your ambitions to a family member, a mentor or someone who has embarked on a similar endeavor. Monahan said she shares her goals with her son to help her commit to those objectives. When she feels like quitting, she thinks about what type of example that would set for him and continues to push forward.
\n\n\n \n\n\nDon’t be afraid to make a change.
\nIf you aren’t feeling satisfied with your work, speak to your manager and ask if you can be involved in projects geared more toward your talents. By leveraging your skills and interests in the workplace, you will not only perform better but also feel more motivated, confident and inspired. If you’re still unhappy, don’t hesitate to make a change. You’re never trapped, and no matter how long you have been in a position, there is always a way to have a smooth transition to a new opportunity. [Check out strategies for making a midlife career change.]
\nNever stop being a student.
\nOne of the biggest misconceptions is that comfort is the key to happiness. But if you become too comfortable in your role, that fiery passion you once had may start to dull. If you commit to continually learning new facets of your industry and explore ways your profession is changing, you can get a benefit besides being better at your job – you can remember why you fell in love with this passion in the first place and rekindle the flame. Those with a hunger to always learn more won’t see their passion fade away.
\nSurround yourself with like-minded people.
\nThe company you keep is critical. Hanging around people equally passionate about the same career as you or very passionate about their unique journey can be a great influence. If you see people around you investing time in their work and talking positively about all the cool and interesting things they’re doing, you’ll be motivated to do the same. Conversations with like-minded people can remind you why you started on this path in the first place and reinvigorate the drive that powered you in the beginning.
\nPassion breeds success and happiness
\nIt’s of course possible to be successful in a job you aren’t passionate about. People can excel at all sorts of things even if they have no genuine interest in them and don’t like the tasks much at all. But will you be happy? The odds are you won’t. That’s why finding a job you’re passionate about is so important.
\nYou can take what makes you happy in your personal life and incorporate it into your career for a fulfilling professional life that suits your interests. Hold tight to your passions throughout your career, keeping the two entwined for a work experience that isn’t just successful but also rewarding.
\nSource interviews were conducted for a previous version of this article.
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