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Adam Uzialko

Business Strategy Insider and Senior Editor at business.com
NY
Introduction
About Me

Adam Uzialko, senior editor of Business News Daily, is not just a professional writer and editor — he’s also an entrepreneur who knows firsthand what it’s like building a business from scratch. His experience as co-founder and managing editor of a digital marketing company imbues his work at Business News Daily with a perspective grounded in the realities of running a small business.

 

At Business News Daily, Adam covers the ins and outs of business technology, such as iPhone credit card processing, POS systems, CRMs and remote-work tools, while also sharing best practices for everyday operations.

Since 2015, Adam has also reviewed hundreds of small business products and services, including contact center solutions, email marketing software and text message marketing software. Adam uses the products, interviews users and talks directly to the companies that make the products and services he evaluates. Additionally, he often specializes in digital marketing topics, with a focus on content marketing, editorial strategy and managing a marketing team.

Experience
Co-Founder at CannaContent
August 2023 - Present
Reporter at New Brunswick Daily
January 2014 - May 2016
Staff Writer at Slant News Inc
June 2015 - May 2016
Reporter at Greater Media
May 2014 - September 2015
Correspondent at The Daily Targum
October 2011 - March 2014
Education
Rutgers, The State University of New Jersey-New Brunswick
Bachelor of Science (BS)
Political Science and Journalism
Awards and Honors
3rd Place 2015 NJ SPJ Deadline Reporting
N.J. Society of Professional Journalists
May 14, 2015
3rd Place NJ SPJ 2015 Wilson Barto Rookie of the Year
N.J. Society of Professional Journalists
May 28, 2015
2nd Place NJPA 2014 Better Newspapers Contest Crime, Police and Courts Reporting
New Jersey Press Association
April 10, 2015
Adam's Activity
iPhone Credit Card Processing: What You Need to Know - thumbnail
article
iPhone Credit Card Processing: What You Need to Know
Small businesses often use iPhones for credit card processing. Learn how to use your iPhone as a POS device and the best credit card processors for iPhone.
Updated January 19, 2024
Employees Who Network Together Stay Together - thumbnail
article
Employees Who Network Together Stay Together
Research shows that co-workers who network internally are more likely to stay with your company and to be more productive.
Updated October 24, 2023
Bridge the Gap: Communicating With a Multigenerational Workforce - thumbnail
article
Bridge the Gap: Communicating With a Multigenerational Workforce
Communication style is one of the biggest distinctions among employees from different generations. Here's how to bridge the gap in your organization.
Updated January 16, 2024
Got Old Stuff? Start a Side Hustle by Selling It - thumbnail
article
Got Old Stuff? Start a Side Hustle by Selling It
Online peer-to-peer marketplaces make reselling unwanted items a viable business option for just about anyone.
Updated October 20, 2023
10 Best Tools for Remote Business Collaboration - thumbnail
article
10 Best Tools for Remote Business Collaboration
Need better tools to collaborate with your team? These 10 apps can help.
Updated November 08, 2023
Small Businesses Without Insurance Take Dangerous Risks - thumbnail
article
Small Businesses Without Insurance Take Dangerous Risks
Small business insurance may not always be mandated legally but it's a crucial investment. Learn the risks of skipping proper insurance coverage.
Updated January 02, 2024
How to Trademark Your Business Name - thumbnail
article
How to Trademark Your Business Name
Protecting your business's brand is just as important as creating it. Find out how to apply for a trademark.
Updated October 23, 2023
Big data and CRM: How Can They Help Small Businesses? - thumbnail
article
Big data and CRM: How Can They Help Small Businesses?
Learn what big data and customer relationship management systems are — and how the connection between them can best be leveraged.
Updated October 23, 2023
How to Interpret and Learn From POS Sales Reports - thumbnail
article
How to Interpret and Learn From POS Sales Reports
POS systems come with various sales reports that provide a wealth of statistics for your business. Learn about POS sales reports and how to interpret them.
Updated October 03, 2024
How a Government Shutdown Hurts Small Businesses - thumbnail
article
How a Government Shutdown Hurts Small Businesses
A government shutdown can have negative impacts on small businesses — such as lost profits or delayed loans. Learn how your company can prepare for one.
Updated October 23, 2023
How to Choose Medical Software - thumbnail
article
How to Choose Medical Software
Learn how to choose the best medical practice software for your organization.
Updated October 02, 2024
How the GDPR Is Affecting Email Marketing - thumbnail
article
How the GDPR Is Affecting Email Marketing
Email marketing is still effective under the GDPR. Learn how compliance with the EU's sweeping privacy measure can actually help you target your audience.
Updated August 13, 2024
How to Set Up a POS System - thumbnail
article
How to Set Up a POS System
POS systems are necessary for any business that sells products. Here is everything you need to know about POS installation.
Updated October 03, 2024
How to Run a Business in North Carolina - thumbnail
article
How to Run a Business in North Carolina
The North Carolina economy presents both challenges and opportunities for small businesses. Learn how to succeed as an entrepreneur in North Carolina.
Updated January 13, 2024
5 Highly Effective Words for Business Meetings - thumbnail
article
5 Highly Effective Words for Business Meetings
This guide identifies effective words to use in business meetings, as well as ineffective buzzwords that make people tune out or roll their eyes.
Updated December 08, 2023
Workplace Automation Is Everywhere, and It’s Not Just About Robots - thumbnail
article
Workplace Automation Is Everywhere, and It’s Not Just About Robots
Automation is present in the modern workplace in more ways than you might expect.
Updated September 12, 2024
How Small Businesses Are Affected by Minimum Wage - thumbnail
article
How Small Businesses Are Affected by Minimum Wage
Minimum wage increases affect small businesses. Learn about state and local minimum wage laws and what small businesses need to know to plan and adapt.
Updated November 20, 2023
Business Partnership Agreement Writing Guide - thumbnail
article
Business Partnership Agreement Writing Guide
A business partnership agreement outlines the rights and obligations of partners in a business. Learn how to write one and what it should include.
Updated December 20, 2023
What Meal and Break Laws Does Your Business Need to Know? - thumbnail
article
What Meal and Break Laws Does Your Business Need to Know?
This guide explains the meal and rest break laws all small businesses should know to ensure regulatory compliance when making their teams’ schedules.
Updated October 23, 2023
8 Ways Employees Steal Time - thumbnail
article
8 Ways Employees Steal Time
Employees may steal time from your business, sometimes without realizing it. Learn how time theft occurs and how to enforce time and attendance policies.
Updated January 10, 2024
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Best credit card processors for iPhone

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Many credit card processors work well with iPhones. The processor you work with should be able to handle your business volume efficiently and affordably. Here’s a look at our top picks for iPhone credit card processors and the credit card processing costs and fees you can expect.

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Company

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Reader fee

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Transaction fee

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Monthly fee

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Square

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$0-$49

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2.6% + $0.10

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$0

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Payment Depot

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Card terminals included

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Varies by volume

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$59-$99

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Clover

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$49

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2.6% + $0.10

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$0-$14.95

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PayPal

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$29

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2.29% + $0.09

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$0

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Square

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Square is our choice for the best credit card processor for small businesses. It has a flat-rate pricing model, no monthly fees and free POS software. Square is suitable for any business type and allows you to accept in-person, mobile and online payments. Its Square Reader is a mobile credit card swiper that plugs into your iPhone; all you need to do is open the Square POS app and swipe the card for payment. (You can also set up contactless payments.)

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Some benefits of Square include the following:

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Some of the downsides of using Square are as follows:

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For more information, check out our in-depth Square review.

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Payment Depot

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Payment Depot is our top pick for a low-fee credit card processor. It charges a flat monthly fee instead of a percentage of sales, giving small businesses a lower-cost option. Clients can pay via mobile credit card readers or email.

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Payment Depot’s pros include the following:

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These are some of the cons of using Payment Depot:

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Clover

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Clover is our choice for the best credit card processor for new businesses. It’s a cost-effective option if you’re just getting started with POS payment acceptance, offering flat-rate pricing, month-to-month contracts, and affordable POS software and hardware.

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Some benefits of Clover include the following:

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Some of Clover’s downsides are listed below:

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For more information, check out our complete review of Clover.

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PayPal

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PayPal’s mobile credit card processing solution is called PayPal Zettle, which offers a full suite of POS hardware, free POS software and reasonable fees. (PayPal Here was PayPal’s previous solution. It’s no longer available for new merchants, but existing merchants can still use its services, software and hardware.)

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The pros of PayPal Zettle include the following:

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Here are some downsides of using PayPal Zettle:

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Types of credit card processors for iPhone and how they work

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To help you better understand your iPhone credit card processing options, here’s an overview of the two primary types of credit card processors for iPhone and how they work.

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1. App and reader

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The app-and-reader combo is the most popular mobile credit card processing solution for iPhones. It’s also one of the easiest to use. Businesses sign up for a merchant account with the provider of their choice and then download the provider’s app to their iPhone.

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Most app-and-reader companies send their merchants a free or affordable credit card reader that plugs directly into the iPhone. With the reader in place, you can start accepting payments everywhere you bring your iPhone from customers using magstripe cards, EMV chip cards, contactless cards or mobile wallets.

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If you go with an app and reader for mobile credit card processing, providers will likely charge you a nominal flat fee per transaction and a percentage of the sale.

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2. App and terminal

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If you’re looking for a more robust mobile credit card processing solution, the app-and-terminal option may be what you need. While it still relies on an app, this setup looks like a more traditional POS system.

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Mobile credit card terminals can be used anywhere you have your iPhone. They come with additional POS features to help you streamline your business, maximize profits, and better leverage your existing customer base, such as the following:

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For businesses with a fixed location, multiple staff members or consistent inventory, the app and terminal setup is an easy-to-use option that offers additional functionality and reliability.

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The terminals often come with a complete set of equipment, including the following items:

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  • Barcode scanner
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  • Cash register
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  • Receipt printer
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  • Contactless or NFC mobile payments reader (which allows you to accept contactless cards or services like Apple Pay and Google Pay, reducing your liability for fraudulent charges)
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Many companies, like Square, offer a basic app-and-reader setup with an upgrade path to an app-and-terminal solution. This flexibility allows your credit card payment solution to grow with your business. Some app-and-terminal solutions come with a monthly fee, so you’ll need to determine whether the added functionality is worth the price.

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Finding the right iPhone credit card processing solution

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You have several excellent options when using your iPhone for credit card processing. The one that’s right for you will depend on your business, its products and services, and your customers’ needs. Making an informed choice can help you maximize your budget and optimize customer experience.

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Linda Pophal contributed to the reporting and writing in this article. 

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Research has found that encouraging your employees to network more with their co-workers than with professionals from outside their workplace could provide a key to keeping them around. The study, published in the journal Personnel Psychology, revealed that getting co-workers to network with each other reduces the likelihood of employee turnover by 140 percent.

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Internal networking boosts job satisfaction and job “embeddedness,” or the feeling of wanting to remain in a job because of ties to co-workers and concerns about losing real or perceived benefits, according to the study.

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We’ll provide some easy ways to create networking opportunities within your organization and, in turn, encourage employees to stay with your company.

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Work spaces have become less social

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Memphis, said that workplace friendships are not as common as they used to be, and work-from-home policies enacted in response to the pandemic may be exacerbating this trend.

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“That gives people less reason to stay” at a company, Porter said in a statement. “So giving people the opportunity to build their [internal] relationships could help with retention.”

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What are the different types of networking?

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In general, networking is defined as a set of activities with professional contacts, including the exchange of beneficial resources, such as news about job openings or job-performance advice. It can also take on a more social flavor, with employees sharing their personal experiences or aspects of their lives outside the office.

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In external networking, professionals gather with people from outside their organizations, often facilitated by professional groups or trade associations. In-house or internal networking, by contrast, can be more casual. It can be as simple as gathering for coffee and doughnuts before a meeting, setting up internal online chat networks, or treating small groups of employees to lunch each month. Both types of networking provide the opportunity to ask for advice, offer support and talk about common issues.

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The researchers discovered that while internal networking dramatically lowers the likelihood of turnover, external networking significantly increases the chances of an employee leaving. Specifically, external networking increased the likelihood of turnover by 114%, or higher if opportunities for internal networking were reduced.

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Although employers can’t forbid employees from networking outside the office, bosses can increase the opportunities for internal networking. “Everything can’t just be work all the time,” Porter said. “People need to interact with each other.”

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How to create networking opportunities for employees

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Team-building activities function best when they are informal and when employees do not feel pressured to engage in off-the-clock activities. You can gently encourage participation, or offer a small amount of paid time for them, which can benefit your company in the long run. Here are some examples of team-building activities you could hold for your company:

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  • Office mixers: These can be as simple as happy-hour events involving all departments.
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  • Online chat groups: Employees can share ideas on these platforms or simply discuss how their day was and the challenges they experienced.
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  • Industry events: Colleagues can attend industry events together and meet locally to have a little fun as a team.
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  • In-house events: Host your own industry event, and enlist employees in the planning, which leads to feelings of trust and engagement.
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  • Lunch dates: Schedule a workplace lunch, even in-house, with your employees in large or small groups. Take time to get to know your team members, and let them get to know you a little better, too.
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  • Shared interests: Organize a means for employees with similar outside interests to get together, in person or on a digital platform, to discuss or engage in those interests together. This can build trust and promote collaboration or informal mentorship.
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Structure a plan to create these events and platforms, and then invest in getting the word out and keeping the plan going. Be flexible as you learn what works and what doesn’t, and make sure to actively get feedback to ensure lasting, mutual benefits.

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Benefits of employee networking for employers

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Internal networking can lead to a variety of benefits:

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  • Better internal communication: Internal networking builds a culture of improved communication in an organization. Poor internal communication can result in employee frustration, disengagement and loss of collaboration. Internal networking improves communication and connection among employees, which can encourage adherence to best practices, employee development, and interdependence in overcoming challenges.
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  • Higher job satisfaction and employee retention: Improved employee relations result in a happier work atmosphere. Employees build stronger connections that can lead to improved job satisfaction. High employee turnover is a huge expense. It costs a company a significant amount of money to hire and train the right candidate. Internal networking results in lower levels of employee turnover.
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  • Greater innovation: Employees are more willing to express their ideas in an environment where they feel appreciated. Internal networking encourages employees to be innovative, as they have less fear of criticism.
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How internal networking can improve employer/employee relationships

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Internal networking opportunities are not only beneficial for employees’ relationships with one another, they can also strengthen the way employers and employees interact with one another. The following are some benefits to employer/employee relationships thanks to internal networking:

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  • Improved communication: In some companies, team members are hesitant to communicate with supervisors. Even when managers have given no indication that employees will be penalized for making mistakes or raising concerns, many still feel intimidated openly communicating with their bosses. Internal networking opens up communication channels and helps build a more comfortable relationship, giving managers another opportunity to establish a collaborative atmosphere.
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  • Clarified career paths: When employers or managers are looking to fill a role, they may not realize there are team members with precisely the right skill sets for it. Getting to know one another better through internal networking increases the odds that employees who are ideal candidates for a particular career path are recognized and eventually promoted accordingly. This can help improve morale and retention, while reducing the need to recruit externally and onboard new hires.
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  • Shared insight: Each team member has a unique perspective. For example, the staff member who is handling day-to-day tasks will have a very different vantage point than the C-Suite executive. And yet, both these perspectives are vital to the continued success of the business. Getting together and having even casual conversations about one another’s experiences can help everyone view their own role in a new light — one that improves the way the business functions.
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  • Stronger culture: If you know and trust someone personally, you’re likely to work together more effectively. You’re also more likely to support one another emotionally and tap into empathy more readily. These sorts of cultural benefits should not be understated, as they can reinforce employee engagement and satisfaction with their job.
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The benefits of internal networking between employees and employers can ultimately lead to a more effective workplace in which team members at all levels are comfortable collaborating with one another.

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Get serious about internal networking

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At a time when both hiring and maintaining high morale can be difficult, internal networking is a simple strategy to reduce turnover and keep employees engaged. In comparison, external networking can contribute to employee turnover. By following the tips outlined above, employers and managers can create simple, low-cost opportunities for internal networking.

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Ross Mudrick also contributed to this article. Some source interviews were conducted for a previous version of this article.

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Managing a workforce that is becoming increasingly diverse in age is no small task for employers. Communication is one of the most difficult aspects of overseeing a workplace comprising as many as four generations of employees. That’s because communication styles often represent the greatest difference among workers from different generations.

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Below is a guide to generational differences and advice on how to manage multigenerational employee communication.

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What are generational differences?

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Consider how you go about your day. Do you wake up in the morning and go for a jog? Do you have coffee every morning? When do you go to work? Do you talk to your boss differently than you talk to your co-workers? Do you wear a tie every day, even though you’re not necessarily required to?

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Now think about what your parents do. If you have kids and they’re old enough to work, think about what they do. Chances are, they’ll have different answers to the questions above. The ways people from various generations go about their day are examples of generational differences. Whether it’s ironing all of their clothes or reading the newspaper every morning, there are activities older generations tend to do more than younger ones, and vice versa. These distinctions show up at home and in the workplace. Older generations tend to be more reserved, while younger ones are often more interactive.

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Why is it important to understand generational differences in the workplace?

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First, different generations have different needs. For example, younger employees have different ways of learning than older employees do. Some of your younger team members might want to watch a video tutorial, while your more senior staffers might prefer a hands-on approach to learning.

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Different generations also have different experiences. Older employees typically have more years of experience than younger hires. Your younger employees might be able to use their recently earned degrees to help with a project in the office, but your older employees have years of stories, hands-on experience and institutional knowledge that will benefit your organization.

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Another generational difference is in incentives. Your younger staffers might want to be recognized differently than your older ones. In fact, some employees value appreciation over bonuses, and their preference may have to do with whether they’re Generation Z or a Baby Boomer.

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Because of these differences, you cannot approach all of your employees the same way and expect each of them to react the same way. Recognize that all of your employee age groups are different, and so your communication with them should be somewhat different too. The goal, however, is to find ways to bridge the gap.

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How should you communicate with a multigenerational workforce?

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Below are tips for communicating with and managing employees from different generations.

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  1. Don’t overthink it. Start from the perspective that all employees want to do well and help the company. That perspective will lay a strong foundation for building relationships. When you’re confident everyone on staff wants to succeed, team members will be eager to improve communication and work together.
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  3. Modify your style. While your employees have many of the same attributes, they also have individual needs and perspectives, in large part due to their age. For direct reports, work at customizing your management style, tailoring it to each person’s strengths, personality and aspirations. For the company team as a whole, try to find an approach that everyone can adapt to.
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  5. Get out of the office. To get your employees of different generations to know one another better and thus communicate better, consider hosting offsite team-building events. Being in a setting outside the office is a good way for employees to learn more about their colleagues.
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  1. Let younger employees be heard. It’s important to ensure employees from younger generations feel comfortable sharing their opinions with their older co-workers. Regardless of their age, employees who have expertise in a specific area should be able to voice their ideas and points of view with everyone in the office. [Read related article: How to Be a Good Manager]
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  3. Mix generations. When assembling teams to work on certain projects, mix and match employees of different ages who have different skill sets. This can spur innovation and new ways of solving problems. Successful teamwork also fosters cohesion.
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  5. Be present for younger generations. In 2021, the NYU School of Professional Studies held a webinar about multigenerational workplace communication. One of the points presented was that Gen Z employees benefit from a clear supervisory presence from day one. That’s because many of their first jobs have been remote, and a consistent managerial presence (even a virtual one) can help connect younger employees with older ones.
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  7. Encourage millennial employees to accept change, and lead by example. The NYU seminar also suggested millennial employees learn to accept the changes that Gen Z may demand in the workplace. These changes may pertain to political or social matters or a faster track to success. On this front, you should lead by example – when you welcome Gen Z-led change with open arms, so might your employees from older generations.
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  9. Balance hybrid work models with occasional in-person opportunities. A Forbes expert panel recommended flexible work arrangements for bridging cross-generational communication gaps. Doing so requires providing digital communication and collaboration tools and training your employees across generations to use them. You should also allow older generations to work in person so they can communicate face-to-face, which is often their preference.
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  11. Get employee feedback. Maybe you think your older employees are struggling with your digital communication methods, but what if you’re wrong? What if it’s instead the younger generation that dislikes your chosen communication platforms? Collecting employee feedback is the quickest way to verify or disprove your assumptions. Use what you hear from your employees to form an effective communication strategy for all generations.
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Accommodating the whole team

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Effectively managing a multigenerational team means accommodating your employees’ needs and taking into account their varied communication preferences. That doesn’t mean you have to cater to every individual person’s preferred style, especially if they don’t directly report to you, but it does involve recognizing the differences among your employees’ age groups and developing holistic solutions that allow you to manage and communicate with your entire workforce, as well as on more individual levels.

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Identify trends across generations and seek to balance several communication styles that suit everyone. Besides a more cohesive and productive team, you’ll find your workplace benefits from inclusive communication in many other ways – such as increased diversity, stronger morale and a greater eagerness to collaborate.

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Max Freedman contributed to the writing and reporting in this article.

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Online peer-to-peer marketplace sites – such as eBay, Craigslist, Facebook Marketplace and other platforms – have made it easier than ever for private individuals to make a quick buck selling unwanted items. With just a few clicks, you can list and sell virtually any product you want.

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An online resale business can be lucrative, whether you have a lot of personal items to sell or you bargain-hunt at yard sales, thrift stores or flea markets for merchandise. If you’re considering becoming a private online reseller, here are some things to keep in mind to help you succeed. Happy selling!

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Why start a resale business

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Resale businesses have several advantages for entrepreneurs. With multiple reseller marketplaces online, the overhead is low. Pretty much all you need is a phone and something to sell.

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One business model, known as dropshipping, doesn’t even require inventory. Resellers market the goods held by a third party. A resale business also provides a convenient way to convert unused items into cash.

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Growing a resale business

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While resellers can do well, you can only get so far selling your old, used stuff and that of your family and friends. Consider expanding your inventory by hunting for hidden treasures at estate sales, thrift shops and garage sales, and then selling them online for a profit.

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Successful reseller businesses tend to have an edge, such as knowledge of or privileged access to a wide selection of a specific product category. That could be designer clothing and accessories, in-demand furniture, or vintage car parts. The most successful resellers become a destination for one or more types of items. For example, online consignment platform Love That Bag etc. specializes in designer handbags and jewelry. Even used items can sell for thousands of dollars.

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Tips for selling used items

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In many cases, it makes sense for consumers to buy used items. But doing so still generally comes with more risk than buying new. Following these tips and putting your best foot forward with buyers is a surefire way to make your online selling endeavor a success.

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1. Be honest and thorough.

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Establishing a good reputation as an honest, trustworthy seller is important for an online business. Even if you’re not looking to cultivate repeat business, online reviews and user ratings reflect on you in such a way that could either encourage or discourage future business.

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“Make sure to list the condition of all your items, even if they are excellent with no flaws; buyers want to know that,” said Heidi Ferguson of princessntheflea, a vintage seller who uses several platforms, such as Etsy. “Fill out your shop profile and shipping policies completely. This gives buyers a feel [as] to who you are and further insures trust.”

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Moreover, completely describing the condition of the products you’re selling can prevent returns, which quickly eat into your profits and demand more of your time and attention.

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“Make sure you describe the condition of the items well upfront,” Ariel M. Ruggeri, an eBay seller, told Business News Daily. “If you don’t describe it well and the buyer would like a refund, it’s a huge hassle and waste of time and money to have them ship it back and resell it again.”

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2. Use many high-quality photos.

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You can further protect yourself from returns and dissatisfied buyers by including multiple high-quality photos in your listing. Generally, the more photos you include, the better. Beyond informing buyers of the condition of the product, it boosts your listing in search results.

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“Use seven to 10 pictures in your listings. You’ll get more visibility and credibility from potential buyers,” Ferguson said, adding that it’s important to optimize your virtual storefront for mobile devices. “Always check your shop from multiple electronic devices to make sure to see what a buyer sees.”

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A word of warning is to avoid copying a photo of the product you’re selling from the internet. Post high-quality photos of the actual item you are selling; otherwise, you run into trouble with buyers for even slight differences.

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“Take really good photos and never ever right-click and steal photos from Google images,” said Gari Anne Kosanke, an online seller who runs Bead Lovers Korner on multiple platforms. “Taking good photos will make listings unique and provide potential customers with a good visual so they won’t be upset or disappointed when they receive the merchandise.” (Here are Business News Daily’s picks for the 12 best photo editing apps for business.)

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3. Mind your profit margins.

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Online selling can sometimes feel like a personal endeavor, but remember that you’re running a business. If you don’t think you can turn a substantial profit, it might be better leaving that cool item on the shelf. The mantra for successful sellers is “Buy low, sell high.” And pay close attention to your profit margin.

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“I always ask myself one question: Can I double my money?” Ruggeri said. “If you come across [a] great product [to resell] but it’s overpriced, walk away!”

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It’s also important to document your business so you can track what is flowing in and out. Like any other business, budgeting and tracking income and costs are key to really understanding how well you’re doing, and can help you adjust your strategy accordingly.

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“Create yourself an Excel spreadsheet with revenue, original cost of item, fees and profit for each item you sell,” Ruggeri said. “This will congregate your data all in one place and keep it simple.” You might even want to find the best accounting app for your SMB.

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4. Market yourself properly.

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It’s hard to sell items when there’s no audience, so don’t forget a marketing plan. Social media is a good way to drive traffic to your store, as is following best practices for listings on the platform itself (i.e., many quality photos, complete descriptions, tags, good reputation). Cross-promoting and even cross-selling are great ways to get the word out.

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“Promote the heck out of yourself on Facebook, Instagram, Twitter and Pinterest, and link all of your accounts back to [your selling platform] to drive traffic,” Ferguson said. “Keep it interesting. Engagement is key, not likes.”

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Once you have an engaged audience, you can start building. Organic search is a great way to find one-time buyers, but cultivating repeat business is also highly effective. For sellers who specialize in one category, such as Ferguson in vintage, it can be a huge benefit to find collectors or enthusiasts who come back to your shop time and again.

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5. Confirm payment prior to shipping.

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This may seem obvious, but ensuring payment has cleared prior to shipping your goods is essential. Payments can bounce, or buyers can choose not to pay. Unfortunately, not everyone is trustworthy, so to avoid getting swindled, keep finances at the top of your mind.

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“Do not ship until you are paid and the money is in your account,” Ruggeri said. “If you receive a check … make sure it clears. If you’re selling through Craigslist, try to take cash only. It will make it much easier for you.”

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Reselling is a fast way to start a business

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Just about everyone can try to start reselling. With a good eye for deals and some social media savvy, it’s possible to do very well. But while reselling can grow out of a passion for a certain product category, it’s important not to let personal excitement get in the way of business. Pick up only items you’re confident can be sold for significantly more than you’re paying.

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Additional reporting by Alex Halperin.

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In the United States alone, nearly 5 million people work remotely at least half of the time, according to a survey conducted by the Becker Institute for Economics. By 2025, estimates predict that the number will jump to around 37 million. The increase in remote workers has sparked the growth of collaboration tools that make communicating and asynchronous working easier across the globe. As a result, the market has become saturated with solutions that make everything from conference calls and project planning to video chatting and account management simpler. Figuring out which apps you can make use of to manage a remote workforce more effectively is the tricky part.

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The importance of remote collaboration

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Remote collaboration involves working with employees from around the world on the same project without having to be in the same room. Remote collaboration is so important because it ensures that productivity isn’t affected negatively by the time or distance created by a remote working environment.

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Remote collaboration tools can:

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Remote collaboration allows employees to work asynchronously with universal participation and accessibility. Office politics that all too often plague a business become less pronounced and cost savings due to reduced rent for workspace are also benefits that shouldn’t be ignored.

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The best apps for remote business collaboration

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There are a variety of useful apps for remote business collaboration on the market. Each app has unique strengths, and many businesses use a combination of collaboration apps to suit their needs.

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Slack

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Slack is a video, text and audio chat tool that’s beloved by established small business owners, major enterprises and newbie startups alike. Slack users can set up different channels that other users have access to and even invite temporary workers, such as freelancers or contractors, to join in the conversation.

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Slack has a few price plans:

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  • The free version that everyone can try out
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  • The pro plan, which costs $7.25 per month
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  • The business plan, which costs $12.50 per month
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Google Workplace

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Google Workplace is a great option for small businesses that don’t want to invest in more Microsoft 365 products but still have the need for effective communication and collaboration. Google Docs, Sheets, Drive, Calendar and email as well as Google Chat — for chatting via text or video — are powerful productivity and collaboration tools, especially when you consider that they’re all free remote work tools. There are a variety of Google Workspace tips to be aware of that’ll make collaborating more efficient.

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Dialpad Meetings

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Dialpad Meetings, formerly known as UberConference, offers unique functionality that’s especially valuable for small and medium-sized businesses with international clients and partners. With Dialpad Meetings, users can host conference calls without a required PIN or any software downloads. A unique feature of Dialpad Meetings is that there are built-in artificial intelligence tools that transcribe the conversation. Getting started with Dialpad Meetings is free of charge. If you want extra features, the business plan starts at $15 per month.

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Dropbox

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For file syncing, especially among a spread-out workforce that’s not necessarily all using the same operating system or software, Dropbox is a great tool. The minimalist design is easy to use, allows teams to access and share information together, review items, leave notes and stay organized. Each Dropbox plan carries thousands of gigabytes of secure storage that can be used to back up files or use for quick and easy file sharing.

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Dropbox rates are:

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  • $9.99 per month for the plus plan
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  • $15 per user per month for the standard business plan
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  • $16.58 per month for the professional plan
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  • $16.99 per month for the family plan
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  • $24 per user per month for the advanced business plan
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  • Enterprise plans at a custom quote
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OneNote

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If your business already uses the Microsoft Office Suite, then taking advantage of OneNote is an easy decision for collaboration. OneNote users can sync their notes across different devices, share notes and add to them, limit permissions on different notebooks and do some light project management. Additionally, since it’s a Microsoft product, it is fully compatible with the rest of the suite, including Excel. OneNote has quick and easy navigation that uses pages and sections to divide information categorically.

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OneNote comes with a Microsoft 365 plan. The plans are:

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  • Microsoft 365 Personal: $69.99 per year
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  • Microsoft 365 Family: $99 per year
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  • Microsoft 365 For Schools & Students: $149.99
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  • Microsoft 365 business plans range from $6 per month to $22 per month
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Zoom

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Zoom has become the go-to application for video conferencing. The user-friendly application comes with simple controls and an easy-to-use interface. Free options are available for those with small teams, but conference call times are limited to 40 minutes per meeting. Paid options are low-cost with unlimited call times and can become a part of your daily team meetups. Zoom has surpassed the popularity of Skype for video work calls.

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Paid Zoom plans are:

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  • $149.90 per year for the Pro plan
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  • $199.90 per year for the Business plan
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  • $250 per year for the Business Plus plan
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InVision

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Collaborators on digital design projects can come together through InVision. Throughout the design process, team members can meet up and share progress through this platform. Feedback from team members can be tracked through the app along with providing remote access to a whiteboard tool. The whiteboard feature allows you to share plans in real-time and give design presentations to other members of the team. InVision has strong integration features that let you connect it with other remote collaboration tools you use.

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Beyond the free plan, pricing is as follows:

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  • A free plan is available for individuals and small teams.
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  • A pro plan is available at $7.95 per user per month for 15 active users, unlimited documents and archiving, and unlimited private and public workspaces.
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  • Enterprise plans are for organizations with specific needs and have customized pricing.
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Trello

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Trello is one of the best project management tools available for remote collaborations. Trello boards can be customized to meet your specific team needs. You may create a board for a multiperson project or create a board for each department within your company. You can use project boards for blog planning and project launches or specific boards for the customer service team and marketing staff. Assigning tasks and monitoring progress is straightforward with Trello. Trello works as a virtual to-do list and keeps everyone on track for meeting company goals.

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Annual Trello pricing tiers for everything beyond the free plan are:

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  • $5 per user, per month, for the Standard plan
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  • $10 per user, per month, for the Premium plan
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  • $17.50 per user, per month, for the Enterprise plan
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Google Drive and Docs

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Google Drive has become an important and popular resource for working on remote projects together. The ability to share file access between employees makes it easy to keep everyone informed of updates on files. Google Drive is simple to use and accessible from anywhere. Google also has an offline mode that allows users to access files when they’re not connected. Each Google Drive account provides 15GB of storage capacity. With Google Docs, you can increase the speed at which files get completed by adding collaborators. Google Drive and Docs are free of charge and perfect for those wanting to save money on what they’d otherwise be spending on a Microsoft Office 365 account.

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Dashlane

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Protecting remote workers from hackers is important for all businesses to keep in mind. Dashlane is a secure password storage manager that has become a must-have app for remote workers who need to collaborate with team members. Storing passwords on an Excel spreadsheet is no longer considered safe for team projects. Dashlane allows you to save and share details to make it convenient and safe for your teams to gain access to the tools they need. Dashlane provides both free and paid versions of the service, depending on how many users are required.

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Dashlane pricing plans are as follows:

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  • $2 per month for the Starter plan
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  • $5 per month for the Team plan
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  • $8 per month for the Business plan
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Start collaborating more effectively

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The sooner that you get involved with one or more of these remote collaboration apps, the further ahead your business will be. While apps focused on increasing teamwork are the most popular ones available, using a combination of a few different apps is even more beneficial. Whether you choose several third-party apps integrated together or a comprehensive software suite, your hybrid team will be in a better position to work together anytime, anywhere with access to solutions like these.

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Small business insurance is a crucial investment for all startups. If you fail to cover your business properly, you can encounter devastating expenses down the line. While many small businesses assume only larger corporations require insurance, this couldn’t be further from the truth. Small businesses without insurance are taking dangerous risks.

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Why it’s risky if small businesses don’t have insurance

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Small businesses and startups often work on a tight budget. As a result, it might be tempting to forgo certain types of business insurance that aren’t required by law.

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Unfortunately, such a risk could end up costing your business way more than the monthly premiums would. Consider the following scenarios:

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  • Natural disasters: For example, if your business is hit by a natural disaster, such as flooding or a fire, the costs for damages and repairs will fall directly on you.
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  • Financial losses: Additionally, you won’t have a financial buffer to support you if you run into financial losses from injuries, medical expenses, accidents or libel or slander accusations. For example, if a customer slips and falls on your property and sustains injuries, settling a subsequent lawsuit typically costs up to $20,000.
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  • Legal trouble: Additionally, small businesses are vulnerable to legal trouble. If your business is sued, legal and judgment costs can derail your organization if you don’t have insurance to help.
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Editor’s note: Looking for the right insurance for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.

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Jamie Dokovna, a shareholder at Becker & Poliakoff, says not purchasing insurance because it isn’t legally required is unwise. “It’s often a case of being penny wise but pound foolish,” Dokovna cautioned. “For some small businesses, they look at the cost [of insurance] and they say, ‘Well, it’s a little expensive, so I’m willing to take the risk.’ But it’s not cheaper to forgo insurance when you need it and wish you’d had it.”

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Instead, Dokovna said, it’s best to make strategic decisions about which insurance policies your business needs and which it doesn’t. To make this call, you must know your industry intimately.

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Types of insurance coverage important for small businesses to have

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Some insurance coverage types are required by law once your business reaches a specific size. For example, the Affordable Care Act mandates employer-sponsored healthcare coverage for businesses with 50 or more employees. Failure to retain legally mandated insurance coverage exposes small businesses to risks and repercussions for violating the law.

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Other types of coverage aren’t required by law but may be wise to have, depending on your line of business.

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Liability insurance

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General liability insurance helps protect your business if someone claims your business caused bodily injury or property damage or if your business is responsible for committing libel or slander. In the slip-and-fall example, general liability insurance would cover attorney fees and lawsuit settlements.

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However, some businesses might deem it a remote risk that someone visits their property at all, let alone injures themselves, so they don’t purchase coverage. This is a strategic choice and likely an acceptable risk compared to a retail store that sees customers daily and chooses to roll the dice anyway.

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Workers’ compensation

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Workers’ compensation insurance provides benefits to employees who injure themselves on the job or suffer from illness due to their work. These benefits help the employees pay their medical bills, replace their wages or pay for ongoing care like physical therapy. Most states require employers that reach a specific employee threshold (it varies from state to state) to maintain workers’ compensation insurance and policies.

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Professional liability insurance

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Also known as errors and omissions insurance, professional liability insurance helps cover your legal costs amid claims that your business made mistakes. This insurance is especially helpful if you provide a service to clients. Claims of late, incomplete or inadequate work can lead to costly lawsuits.

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Commercial property insurance

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This insurance is for brick-and-mortar businesses. It helps cover costs resulting from fire damage, theft and natural disasters. However, this insurance doesn’t cover damage from flooding or earthquakes, which requires a separate policy.

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Business income insurance

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Business income insurance helps cover the lost income that results from property damage. It can go toward rent, utilities or payroll.

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Employment practices liability

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Employment practices liability insurance protects against potential employee lawsuits or complaints about the following:

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Tips on choosing business insurance

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When buying small business insurance, consider several crucial factors. You want to find the best insurance specifically for your company to minimize risks. Without the right coverage, your company or personal assets could take a major hit.

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Keep the following tips in mind when choosing your business insurance.

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1. Determine the insurance coverage you need.

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Many types of business insurance exist, so you must consider your specific needs before shopping for a plan. A general liability or business owner’s policy is good for umbrella coverage. However, depending on your business or industry, other policies might better protect your organization.

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Jeff Kear, owner of event-management software Planning Pod, says business owners who work from home should consider separate home-based business insurance to cover their business assets fully.

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“Don’t assume that your homeowner’s policy will cover your business assets because many policies do not cover most home-based business losses,” Kear cautioned. “They may not cover all assets and probably won’t cover any kind of business or professional liability.”

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Kear also recommends obtaining business interruption insurance to help keep your business afloat in the event of natural disasters, data loss or theft.

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2. Know your business and industry risks.

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With so many insurance providers and types of business insurance on the market, it pays to understand your business’s biggest insurance risks. For example, if you’re starting an e-commerce business, protecting your data is vital to your company’s overall well-being. On the other hand, if you’re a brick-and-mortar business, losing tangible products or facing damage to your business’s physical structure can significantly impact your livelihood.

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Only you know the extent of the risks your company faces. It’s essential to examine each risk to ascertain your business’s unique situation. However, consider getting a risk assessment from an independent agent or company to help you determine final price points and insurance details.

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3. Compare insurance quotes.

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Choosing an insurance provider is like any other significant business decision: You should consider all your options before deciding. Comparing business insurance rates from multiple providers can help you find the most comprehensive coverage for the best price.

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4. Find a reputable insurance agent or broker.

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The insurance agent or broker you work with is responsible for helping you protect your business. You may even want to consider using one of the best professional employer organizations to obtain insurance if your needs are diverse. Consider all your options ― the best choice isn’t necessarily the one closest to you.

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“Look for an agent who specializes in business insurance and can be a long-term partner,” advised Mike Wolfe, president of marketing agency WAM Enterprises. “It’s important to establish a relationship with your agent. Research online and ask other business owners who they work with. We have several agencies in our town, but [we] decided to do business with an agent who is farther away because we developed a relationship and trust.”

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When working with an agent, broker or professional employer organization (PEO), ensure they understand the ins and outs of your business. “When you’re sitting down and talking with an agent, make sure the agent understands your business, what you do and how many employees you have,” Dokovna recommended. “Most good agents will know what you need.” According to Dokovna, PEOs can be cost-effective for business owners who must tap into a larger insurance resource pool.

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5. Regularly review your policy needs.

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Most insurance policies must be renewed annually. Before signing on for another year of coverage, it’s wise to review your policy’s fine print and account for any changes in your business or the provider’s terms of service.

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“Coverage and policies change all the time, so review your business with your agent every year,” suggested Paige Dawson, founder and owner of marketing firm MPD Ventures. “Your business may have changed during a coverage year and [your policy] may no longer be adequate. Adding or dropping employees, services, products, physical locations, etc., can have an impact on your policy.”

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If your business goes through a significant change or transition in the middle of coverage, discuss it with your insurance agent as soon as possible and ask them to walk you through your options. Depending on the change, you may even be able to save money on your business insurance.

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Should you get insurance for your small business?

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While you might assume your small business doesn’t need insurance, it’s always better to be safe than sorry. Legally, you might not be required to purchase specific coverage for your company, but failing to do so can land you in financial trouble down the line. Any damages or losses will fall entirely on you, meaning you’ll be responsible for covering full payments rather than having insurance assist you.

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Rest easy by browsing different insurance options and choosing the right one for your brand. Investing in insurance does not have to break the bank.

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Sammi Caramela contributed to this article. Source interviews were conducted for a previous version of this article.

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So you’ve decided on a legal structure for your new business – now what? The next step is legally protecting your brand to ensure it remains a unique part of your business’s public image. Your brand is your company’s identity, so it’s critical to secure it with a trademark, which prevents someone from improperly using your business name or branding. To get a trademark, you’ll need to file an application with the United States Patent and Trademark Office (USPTO).

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However, doing so does not automatically mean your trademark will be approved. There are rules to follow and a required application fee. The information below can guide you and your business through the trademark process.

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Trademark eligibility

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Brands can be trademarked for either current or future commercial use. Whether your application is approved, however, depends on several factors, including whether the name is distinctive. Other criteria to keep in mind include the following:

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  • If you plan on selling products under a trademarked brand, the name must be displayed on the product’s packaging.
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  • If your brand offers services, the trademark must be displayed on marketing and advertising materials.
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  • If you have already started using the name or mark in a commercial setting, you have to specify the date when you first began using it.
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  • If you plan on using the name or mark in the future, you must note this on your application.
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It is particularly important to trademark your business identity if it says something unique about your brand, like your commitment to eco-friendly business. However, it’s wise to understand whether your brand is even eligible for a trademark in the first place. The trademark process is time-consuming and costs money, so you don’t want to waste effort trying to trademark an ineligible idea. Review the USPTO’s rules and consider the above factors to get a sense of whether your application is likely to be approved before fully embarking on the endeavor.

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Another thing to keep in mind: If you are a sole proprietor, you will need to register a DBA (doing business as) name before applying for a trademark. Since sole proprietors must legally use their personal name as their business name, this affords them the option of selecting a different name to conduct business under publicly. You can then use that alternative name to register for a trademark.

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Conducting a trademark search

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It’s no use trying to trademark a brand or phrase that has already been trademarked by someone else. Luckily, the USPTO maintains a database of trademarked terms called the Trademark Electronic Search System (TESS). A search in TESS will also pull up pending applications so you can see if another business is in the process of beating you to the punch. Checking this system is a great way to possibly avoid a potential rejection based on the “likelihood of confusion” – that is, your application is denied because your proposed trademark is too similar to another and would cause confusion in the marketplace.

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What if your desired trademark doesn’t consist of words but rather a design? If you intend to register a trademark that uses an illustration instead of just a simple name, you can use TESS to conduct a design mark search. First, however, you need to obtain the applicable design code(s), which you can find in the USPTO’s Design Search Code Manual.

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The catch: Even if you conduct a trademark search and don’t find any matches, your application could still be denied. Not every trademark is registered with the USPTO, so it’s not a foolproof safeguard.

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Applying to register your trademark

\n

Now comes the fun part: using the Trademark Electronic Application System (TEAS) to officially apply for your trademark license. The application is simple to fill out online, but be sure your information is accurate and complete, or else you could be wasting the filing fee. Application fees range from $250 to $500, so you don’t want to be rejected on a technicality and be out the money. You can pay the fee online by credit card, electronic funds transfer or an existing USPTO deposit account.

\n

Once submitted, your form will go directly to the USPTO. Be aware that all information contained in your application (apart from payment information) will be considered public record, including your address.

\n

International trademarks

\n

If your company does any business internationally, keep in mind that registered trademarks are generally valid only in the United States. Once you have applied for a trademark in the United States, however, you may be eligible to apply for an international trademark under the Madrid Protocol. To do this, you must file an application with the international bureau of the World Intellectual Property Organization (WIPO). The USPTO can assist you in filing your international application, and the application will pass through the USPTO before it is forwarded to the WIPO.

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Trademarks vs. patents

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Make sure you understand the difference between a trademark and a patent so you know which is right for your business. In some cases, your company may need both.

\n
    \n
  • Trademark: A trademark is applied to words, symbols, phrases or designs that help identify and distinguish a brand or company from its competitors. A trademark is similar to a service mark, which is a word, symbol, phrase or design that makes it possible to distinguish and identify the source of a good from the goods themselves. Moreover, the term “trademark” is often used as a blanket term to describe both trademarks and service marks. Granted trademarks must be renewed every 10 years.
  • \n
  • Patent: A patent is a property right that covers the rights to an invention. Patents are granted exclusively by the USPTO in exchange for the right to expose the new invention to the general public. Things that can be patented include manufactured articles, machines, industrial processes and chemical compositions. The length of time a patent is valid depends on the type of invention. Design patents are valid for 15 years if they were filed after May 13, 2015, and utility and plant patents are valid for 20 years.
  • \n
\n\n\n \n\n\n

Why register a trademark?

\n

A trademark prevents potential competitors from copying or too closely mimicking your brand, which can help businesses differentiate their products from others and maintain the customers and profits they worked so hard to get. Registering a trademark also affords you more legal rights than operating a business without one. If your company is ever sued over its brand or if you want to file a claim against another enterprise, a trademark registration certificate can be vital evidence.

\n

Jocelyn Pollock contributed to the writing and reporting in this article.

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Big data is everywhere. Whether it comes from the web, business applications or deep inside machine logs, big data is helping all types of businesses grow as they become more strategic and profitable.

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As a small business owner, you’re probably thinking, “What does big data have to do with me?” After all, big data sounds like another complicated — and expensive — buzzword created for companies with significantly more time and resources. But if you use certain types of business applications, you too can reap the benefits of big data, even on a small business budget. One prime example is customer relationship management (CRM) software, which offers actionable data right at your fingertips.

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What is big data?

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Big data refers to the massive amount of information businesses collect from online and offline sources. These sources include websites, social networks, mobile apps, software, documents, computer logs, sensor networks and more. This explosion of data, however, isn’t necessarily significant because of its size but because of what it can do.

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Although it is often described in terms of the five V’s — volume, value, variety, velocity and veracity — there’s more to big data that makes it such a big deal, said Javier Aldrete, senior vice president of product at ActivTrak.

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“The benefit of the big data movement [is about] driving action and value out of data by applying algorithms and predictive models to solve specific business problems,” he said.

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Simply put, big data delivers all types of intelligence that help businesses make better decisions. [Related article: How Businesses Are Collecting Data]

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What is a CRM?

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A CRM is a system businesses use to manage how they work with current and prospective customers. It is used primarily by salespeople and typically takes the form of CRM software, which provides a centralized location to store, view and organize customer information.

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While CRM systems were developed to help sales representatives be more efficient and spend more time selling, they have become a reporting tool for tracking the health of sales pipelines and accounts, Aldrete said.

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When used correctly, a CRM benefits small businesses in several ways.

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Benefits of CRMs

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CRMs make small businesses more profitable by helping them close sales and fostering customer relationships.

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“The small business CRM user will have a wealth of information to arm themselves with when approaching a prospect company with a new proposal,” said Mike Salem, vice president and group head of cybersecurity at IHS Towers.

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This information includes the benefit of knowing the right people to contact, such as decision-makers and gatekeepers,  to improve the chances of winning a contract with prospects.

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“A CRM solution empowers the sales team with a tool that will help them close deals,” Salem said.

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CRMs also give companies a “bird’s-eye view” of which prospects, industries, company sizes and other targets are most profitable, Salem added.

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“They can better focus their efforts based on what the CRM system tells them [and] guide [their salespeople] into the direction that will yield the highest potential profitability,” he said.

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Furthermore, CRM systems enable businesses to understand customers better, establish trust and deliver excellent customer service.

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“We’ve all had this experience: The second time we call into a company to buy a product or get support, we talk to a different person than the first time and we need to reeducate the new person about our business or problem,” said Larry Augustin, managing director at Augustin Ventures. “It typically doesn’t lead to a good experience and we, as the consumer, feel that the vendor doesn’t really understand us.”

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“CRM solves that problem,” Augustin said. Because CRMs collect and store customer information from every interaction, they allow employees to deliver a consistent, high-quality experience every time they engage with a current or future customer, with the goal of solidifying customer relationships and loyalty in the process, he said.

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All of these benefits are based on information from the CRM software, which can seamlessly unite data from many sources from within or outside the organization. This provides a holistic view of every customer to every employee in real time.

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How do big data and CRMs help small businesses?

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Big data and CRMs are connected in that a CRM extracts value from big data. This helps employees understand the who, what, where, when and why before they connect with customers, Augustin said.

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There are many types of data small businesses can find through their CRM. For instance, staffers can sort through insights that help them attract and sell new clients, Salem said. Examples of such data and their uses include the following:

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    \n
  • Company names and details, with the right contact people and decision-makers within the companies noted so salespeople know who to target.
  • \n
  • Social media information — like company news — to keep salespeople up to date on prospective and existing clients.
  • \n
  • Historical records of all interactions with the prospect or client, making the relationship more personal.
  • \n
  • Saved history of all the projects, opportunities and proposals discussed with the prospect, allowing employees to understand the prospective client’s needs better and prepare improved and more customized proposals.
  • \n
  • Revenue projections, based on upcoming opportunities and their potential to be converted into profitable projects so leaders can create sales forecasts.
  • \n
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Having this much data at your fingertips can sometimes be overwhelming for small businesses. The key is to gather only the data you need the most and to use the reporting tools within your CRM software to analyze it. [Learn how to use CRM analytics.]

\n

What is little data?

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The enormity of big data can require massive amounts of resources that small businesses simply don’t have. One way for smaller companies to achieve the same beneficial outcomes is to look at “little data,” which contextualizes big data within the scope of small business capabilities.

\n

“Today, there is exponentially more information available about every single customer,” Augustin said. “The goal, in my opinion, is to create little data out of the big data around customers.”

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Unlike big data, little data can be found in readily available sources that don’t require any additional investments. One example is how CRM can be used to “listen” to what customers are saying about a brand.

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“A company could pull data from Twitter or Facebook to hear what customers are saying about their service, product ease of use, billing methodologies, etc.,” Augustin said. “This customer feedback can be analyzed to then revise or improve a product or service.”

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Companies can also segment and qualify leads using information that can be found on the internet, Augustin added. In doing so, small businesses with limited marketing and sales resources can use smart filters and segmentation tools in their CRM to identify the best prospects.

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In some cases, small businesses don’t even need to mine for little data using external sources, Aldrete said.

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“We’ve found that many companies are only scratching the surface of the business benefits hiding in the data they already have, which we consider to be little data,” Aldrete said.

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When companies think of big data, they often imagine a risky, multimillion-dollar, resource- and time-intensive information technology investment, but that doesn’t always turn out to be true, he added.

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“The fact is that business benefits hide in all data, so the size of the data doesn’t really matter,” Aldrete said. “Whether you have big data or simply transaction and customer data, what matters is the business outcome you are trying to achieve and how you process and analyze that data.”

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Leveraging CRMs to gain actionable insights

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Combined with CRM software, actionable data — big or little — is accessible to small businesses everywhere. Today’s advanced CRM tools can help small business users by providing only the most essential data they need when it matters the most, Augustin said.

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“By cutting through the noise and making little data out of big data, smaller businesses can level the playing field and compete with their larger counterparts in an increasingly competitive global market,” he said.

\n

Jessica Pooree contributed to the writing and reporting in this article. Source interviews were conducted for a previous version of this article. 

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Point-of-sale (POS) systems offer dozens of sales reports that can give you a wealth of statistics about your business. Most systems have a dashboard that displays key metrics, plus various reports to customize with filters to get an in-depth look at your sales data. Thanks to these reporting tools, big data is no longer just for big businesses — even the smallest businesses can access data-driven insights to improve their decision-making.

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The downside is that POS dashboards can be so data-rich that it becomes challenging to figure out how to sift through them, especially if you don’t have a background in data and technology. In this guide, we cover everything you need to know about POS sales reports and outline four steps to help you interpret and learn from them.

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Editor’s note: Looking for the right POS system for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.

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What is a POS sales report?

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In addition to ringing up sales for your store or restaurant, POS systems store data that can help inform key business decisions. Every time you ring up a sale or enter inventory into a POS system, data is collected and analyzed. Business owners can run reports daily, monthly, quarterly and annually to analyze that data.

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Through these POS reports, business owners get actionable information on sales trends, employee performance and inventory management. This knowledge can give you an overview of the entire business or a snapshot of specific areas. Businesses on a tight budget can use these reports to improve their inventory management processes, for example, reducing waste, supporting cash flow, and improving profit margins.

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If you’re working with a cloud-based POS vendor, you get the added benefit of accessing reports on demand and on the go. You don’t have to be at your store or restaurant to run POS sales reports because everything resides in the cloud. This is especially useful for sole proprietors or entrepreneurs running a side hustle where they’re frequently attending events or job sites and not always sitting at a desk.

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Types of POS system sales reports

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Here are three critical POS sales reports you should plan to run regularly.

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    \n
  • Sales summary: A sales summary provides a business performance overview. It gives you a look at your sales at a specific point in time, such as sales for the end of the night, week, month or year. A comprehensive POS sales report shows the cost of goods sold, your gross profits, your profit margin, and the taxes on your sales.
  • \n\n\n\n
  • Sales-per-product report: For more detailed sales data, run reports based on product type. Sales-per-product reports help you identify which products are doing well and which are languishing on store shelves. These reports can also help you identify trends and seasonality to inform inventory ordering. For new businesses figuring out the demands of their customer base or small businesses struggling financially, these supports can be instrumental.
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  • Sales-per-customer report: It’s essential to ensure your business resonates with customers. To do that, run customer-level sales reports, which help you spot your best and worst customers or customer groups. Armed with this knowledge, which is especially easy to generate in CRM-enabled POS systems, you can tailor your marketing and outreach efforts. If you’ve struggled to engage your target audience or get the brand visibility you need in a specific market, this report could be helpful for your business.
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How do you interpret POS sales reports?

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Consider the following four elements of effective POS sales report interpretation:

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1. Decide what data you want to glean from the POS sales report.

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The first step is to decide what you want to learn from the POS sales report data. Ask the following questions:

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  • Do you want to know whether you should reorder a specific product?
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  • Do you want to know if the promotion you ran last week was successful?
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  • Do you want to know which employee routinely has the highest sales volume?
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  • Do you want to know which customers are buying specific products?
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The right questions help you focus on the data you need. They also help you understand what’s happening with your business so you can make more informed decisions.

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2. Gather and measure the POS sales data.

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Next, you must decide on the POS sales report that can provide the knowledge you want. You may need to filter your report by criteria such as date ranges to find the right data set. Multiple reports or filters may allow you to look at the data from different angles, augment it with additional details, or isolate it from other variables.

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Next, examine the data you glean from POS reports over time. For example, compare your current data to the data from the previous day, week, month and year. This analysis helps you determine your sales averages and gives you a benchmark against which to measure current numbers.

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Jim Barksdale, former president and CEO of Netscape, said, “You cannot manage that which you cannot measure.” If you don’t measure your data by comparing it against historical numbers, you won’t be able to identify abnormalities that indicate that something good or bad is happening with your sales.

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3. Look for patterns and trends in your POS sales reports.

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Next, look for data patterns to gain insight into your customers’ buying habits. POS reports can reveal the following:

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    \n
  • Successful promotions: You may learn whether your latest promotion brought in more customers than usual or contributed to a higher sales volume in an ordinarily flat time. This information can help you plan and decide whether to increase, decrease or hold steady on reorder quantities, promotional efforts or other activities.
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  • Seasonal trends: Say an item that was hot three months ago is now one of your worst-selling products. Sales data may reveal that it’s a seasonal item and your low sales numbers are consistent for this time of the year. You might decide to remove the product for now and order more when it’s in season again.
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  • Cross-selling opportunities: Data patterns can help you identify opportunities for cross-selling. If you discover that customers tend to purchase specific items together, you can make it easier to find related items by displaying them together, offering them as a bundle or asking customers if they’re interested in the related item when they place their order or check out.
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4. Apply context to your POS sales report data.

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You must apply context to interpret data trends and learn from your sales reports. Context includes information beyond the statistics that explains why customers buy (or don’t buy) specific items. Here are some examples of context that can inform your sales report data:

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  • Seasonal factors, including weather changes
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  • Road construction
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  • Competitors’ actions
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  • Supplier activities
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  • Changes in the number of employees
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  • Addition or removal of products or services
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  • Promotions
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  • Price increases
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Bringing context to your POS sales reports helps you understand the story behind the numbers so you can interpret what’s really going on with your sales. Contextual factors can explain sudden upticks, sales drops and other anomalies and inform your responses.

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Example of interpreting a POS report with context

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Say you have a children’s clothing store and suddenly sell out of the little white gloves you usually sell just a few pairs of in the spring and winter. However, you learn that a local dance class is using these gloves as part of a costume for an upcoming performance. This information explains the demand.

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If you didn’t know the context of this increased demand, you might assume it’s a trend and order a massive quantity of these items. Then, because it was a one-time occurrence, you’d be left with excess inventory you’d have to sit on or deeply discount to move. However, considering the context, you realize it’s a one-time occurrence and can restock at the same levels as before.

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Context is especially critical for local, independent businesses — and in fact, could be a distinct advantage. Businesses that are embedded in a local community can better understand their customers’ needs than a national chain. By tailoring offerings to suit those needs, these businesses can drive a level of customer loyalty and repeat business that big brands simply cannot.

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What are the benefits of generating sales reports?

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Sales reports can be basic or detailed, depending on the information you want. Here are three benefits of generating and analyzing sales reports:

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    \n
  • Sales reports help you make smarter purchasing decisions. You can’t afford to be out of your hot items and stuck with a glut of slow-selling products. POS sales reports support effective inventory management by updating items in real time as they’re purchased. You can identify which products are doing well, which aren’t and where you need to restock.
  • \n
  • Sales reports help you target the right customers for sales and promotions. The last thing you want is to run a sale or promotion and have nobody show up. POS sales reports can help you see what discounts and deals customers have responded to in the past and which customer segments are receptive to your promotions so you can focus your efforts on promising customers.
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  • Sales reports help you compare sales from several stores. If you have multiple business locations, staying on top of sales can be challenging. A robust POS system with advanced reporting features can help you track and compare sales across multiple stores. This information can help you determine if you need to raise or cut prices in one location, put more staff on the sales floor of another, or spend extra cash marketing in a particular area.
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Don’t just run POS reports — learn from them

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When you interpret your POS sales reports correctly, you learn valuable information about your business. As you get more familiar with your data and POS system, the process will get easier. You’ll be able to ask more in-depth questions about your sales numbers, product mix, employee performance and customer behavior.

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The more often you run POS reports, the better you’ll understand which reports and filters will lead you to the answers you need. You’ll also become familiar with the patterns you should look for in your data, put the data into context and consider how various factors contribute to the story your sales figures tell you. That way, you can make smart decisions that help your business prosper.

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Max Freedman and Donna Fuscaldo contributed to this article. 

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Anytime the government shuts down, the public loses access to a wide range of services. The same is true for small businesses, which often rely on government programs intended to encourage entrepreneurship. When the federal government fails to keep the lights on, small businesses suffer alongside furloughed public workers. Here’s a look at what to expect anytime the government shuts down.

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Effects of government shutdowns on small businesses

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During a government shutdown, small businesses may experience the following effects.

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No small business loans

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Any small business owner hoping to get a loan through the U.S. Small Business Administration will have to wait for the shutdown to end. Processing for most SBA lending programs will be on hold when the agency’s employees are furloughed.

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According to the National Association of Government Guaranteed Lenders, “routine actions requiring SBA’s approval cannot be processed” during the government shutdown. Lenders won’t be able to submit loans into an approval queue for SBA processing, and they can’t receive 7(a) loan numbers during the shutdown. Therefore, they are not able approve loans under their delegated authority.

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Slower hiring

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Employers looking to hire new employees during a shutdown could run into problems. One of the casualties of a shutdown is access to the federal E-Verify, an internet-based system that allows businesses to determine their employees’ eligibility to work in the United States. This has serious implications in states that are required to verify employees’ legal status via the program before they are hired. Many recruiters hold off on their hiring plans, and many job movers opt to wait until the government shutdown ends.

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Limited IRS availability

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Although at first this might sound like cause for celebration, the IRS does not stop fulfilling its duties as Uncle Sam’s tax collector during a shutdown. Limited availability does mean the agency will not be able to answer taxpayers’ questions about their tax liabilities. That includes small businesses. Moreover, the IRS will not issue refunds, process 1040-X amended returns or conduct audits.

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IRS operations that continue during a shutdown include the enforcement of small business tax laws and the processing of electronic returns up to the point of refund and paper returns by “batching.” However, don’t expect any clarification on your tax questions or to receive your refund until the government shutdown ends.

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Federal employee business

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Whenever the government shuts down, legions of federal workers find themselves on furlough. That means no more lunches at nearby restaurants and no quick trips to the store on the way home. Small businesses located around federal buildings, national parks or monuments might find a drop in demand until the government shutdown ends and furloughed workers return. Nowhere is the impact greater than in Washington, D.C., where most federal employees are based.

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International travel delays

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Small businesses whose employees are planning international work may have to reschedule those trips if they are still waiting to receive their passports when a shutdown starts. While the U.S. Department of State still generally issues passports in times of shutdown, delays are expected, especially if passport offices are located in federal buildings that are closed.

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Although it could be easy to conflate government with regulation, the public services small businesses have come to rely on are apparent when they no longer function. Part of weathering the storm of a government shutdown is being prepared for the roadblocks that come with it. While there is little the average entrepreneur can do to affect policy in the nation’s capital, there is plenty you can do to keep business running as usual until Washington reopens its doors.

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Industries most affected by government shutdowns

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When the government shuts down, some businesses are hit harder than others. Essential businesses that must stay open will not suffer much negative economic impact in most cases. Some businesses even increase sales during government shutdowns, such as grocery stores and warehouse clubs.

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According to a CNBC article, the following industries are impacted the most by government shutdowns:

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  • Agriculture
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  • Telecommunications
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  • Tourism
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  • Housing
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Small businesses are hit especially hard during government shutdowns, since they have limited resources to rely on compared to corporations.

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Tips for surviving a government shutdown

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While a government shutdown is bad news for most small businesses, it’s not impossible to get through one. Play your cards right, and you can even come out the other side while only losing a little of your bottom line. Below are a few tips to help you make it through a shutdown relatively unscathed.

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Collect money that you’re owed.

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First, attempt to collect your clients’ debts as soon as possible. There’s likely ample capital in your accounts receivable, and calling it in can give you the extra resources you need to survive the shutdown. Do this before the shutdown to avoid a situation in which your clients can’t pay their bills for the same reasons you’re looking to collect.

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Reduce expenses.

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Look around your office and pore over your books to find expenses that are either unnecessary or lower in priority during a shutdown. Unnecessary equipment and inefficient internal processes should be some of the first things to go. Laying off employees should be a last resort. Training new, less expensive hires will often cost you more money in the short term. On top of that, layoffs signal a lack of the compassion that distinguishes great businesses from good ones.

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Take out a loan.

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Signing up for a short-term loan is also a valuable option if you might run into financial trouble during a government shutdown. While long-term SBA loans may lie out of reach during a shutdown, private loans can help during such emergencies. If you find one with a good payout and terms, you can be more prepared to face what troubles the shutdown causes. For example, read our Fora Financial review to learn why this vendor is a great choice for short-term private loans and our guide to best business loans.

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Contact vendors and creditors.

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As you try to collect on your clients’ debts, it’s also important to settle your own. If you have bills you can’t afford to pay right now, call the vendor or creditor and explain the situation. They may work with you to adjust your payment schedule in ways that accommodate any revenue losses during a government shutdown.

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Seek out clients.

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During government shutdowns, your clients might not have as much money to spend with you. But what if you take the time to seek out more clients? The money each new client can spend on your business, when added together, can make up for your current clients’ lower spending.

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While you might not be able to fund an extensive marketing campaign, you can give discounts and other deals to attract new customers. Offer these same deals to clients who haven’t purchased your products or services in a while to try and regain their business.

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Guiding your business through a government shutdown

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Many essential processes stop during a government shutdown. That makes it difficult for a small business to maintain the same level of resources. While outlasting these events can be an uphill battle, there are plenty of strategies you can employ to ensure your company remains standing.

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Additional reporting by Isaiah Atkins and Max Freedman.

"}},{"_index":"wp-index-bnd-prod-content","_type":"content","_id":"2505","_score":2,"_source":{"canonical":"https://vaylees.com/8787-choosing-medical-software.html","displayModified":"2024-10-02T16:00:28Z","docType":"article","editorsPick":false,"href":"8787-choosing-medical-software.html","id":"2505","ID":2505,"isSponsored":false,"published":"2019-01-07T23:00:00Z","site":"bnd","stream":"Choosing medical software is a major decision, and practices should consider many factors when selecting an EMR system and medical practice management software.","subtitle":"Choosing medical software is a major decision, and practices should consider many factors when selecting an EMR system and medical practice management software.","title":"How to Choose Medical Software","author":{"displayName":"Adam Uzialko","email":"auzialko@business.com","thumbnail":"https://images.vaylees.com/app/uploads/2022/04/15055430/adam-uzialko.jpg","type":"Senior Editor"},"channels":{"primary":{"name":"Find A Solution","slug":"find-a-solution"},"sub":{"name":"SMB Solutions","slug":"technology-solutions"}},"meta":{"robots":"index, follow","description":"Learn how to choose the best medical practice software for your organization."},"thumbnail":{"path":"https://images.vaylees.com/app/uploads/2022/04/04080535/Doctor-medical-software-tablet_Pornpak-Khunatorn_BDC.png","caption":"Pornpak Khunatorn / Getty Images","alt":"Doctor with tablet"},"content":"

Finding the right medical software, including a medical practice management platform and an electronic medical record (EMR) system, is an important task for every healthcare organization. Choosing the right software for your staff and workflow is critical to your practice’s success.

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However, the abundance of options can make the decision overwhelming. In this guide, we’ll examine what the best medical software does and walk you through the decision-making process.

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How to choose medical software

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Medical software covers a wide range of operations, including patient outreach and revenue cycle support. As a result, the system you choose plays a large role in the success or failure of your practice. When you’re selecting medical practice management software and EMR systems, there are several important factors to keep in mind.

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Cost

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The cost of a practice management system varies depending on your needs, the features you select and the size of your medical practice. Hidden costs and optional features can quickly push up the base price.

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Generally, a unified medical practice management and EMR system costs between $300 and $1,000 per provider per month, not including setup fees, implementation costs or add-on features. Some vendors include everything in a monthly subscription, while others offer a la carte menus or tiered pricing plans.

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Go into the conversation with the vendor knowing what you need and what you don’t. Your top priority should be to obtain a written list of the features you’ll receive and the exact cost before you agree to partner with any vendor. Without a clear, written confirmation, it can be tough to know what’s included in the regular price and what costs extra. You might end up paying an additional fee for a feature you could live without.

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Ease of use

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Implementing and adapting to a new software system is difficult. Before you make a decision, make sure the staff members who will be using the new software are at least somewhat comfortable with it. Ideally, the vendor will assign you a company representative for onboarding.

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Each vendor has its own approach, so to ensure a successful transition, it’s essential to determine the best fit for your practice. For example, some systems use a central dashboard to organize the software’s features, while others employ drop-down menus and pop-up windows. Any new system normally slows productivity a bit at first, but it should quickly improve as you get used to the system.

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Experience with specialties

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You’ll also want to choose software that’s widely used within your specialty. A general practitioner’s needs vary greatly from those of a dermatologist, for instance. There are likely some systems designed with your specialty in mind. If you go in another direction, you could end up with a bare-bones system that doesn’t meet your needs.

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To avoid that scenario, it might be worth reaching out to other physicians or practices in your field to ask how they like their practice management software.

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Interfacing

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Another huge consideration for practice management software should be how well it interfaces with your practice’s EMR system, as well as with the medical software used by other healthcare providers your patients visit. Interfacing is the capability of the two systems to communicate and share relevant data.

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When two systems integrate well, it helps you and your staff transfer data faster. If you’re scheduling patients and recording demographic information, that data should automatically be entered into the EMR system before a patient’s visit. Likewise, after a patient has been served, the EMR system should automatically send the practice management system the relevant billing information. This should also apply to your communications with other practices, specialists and hospitals.

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Reporting and data analysis

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Look for a medical software system that can create robust reports and analyze data to show you exactly where your practice stands financially. Simply managing your revenue cycle is not enough for your practice to remain viable; detailed reports and analyses can go a long way in helping you project, and even improve, your cash flow. For example, you’ll be able to identify which physicians are the most productive for your practice, or what neighborhoods most of your patients come from.

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By identifying what works and what doesn’t, you can keep your practice on a sure-footed path to success and profitability. If your medical software allows you to electronically share those reports with other members of your practice, that’s even better.

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Training

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Even if the system is easy to use, there will always be a learning curve. It’s also worth considering that your staff’s technical aptitude may vary. When your staff members are adapting to a new software platform, no matter how intuitive it is, they’re going to need some guidance. A truly committed vendor will offer comprehensive training, either on-site at your facility or one-on-one online.

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In conversations with vendors, it’s important to receive a written breakdown of their  training processes and any additional costs. With good training, your staff will quickly become comfortable with the practice management system, and any lag in productivity will be minimized.

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Vendor support

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As with all complex systems, you will eventually encounter a problem with your medical software. Before choosing a system, you need to know that a vendor will be responsive to your staff and accountable if an issue arises.

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In some cases, a company might assign a direct liaison to your practice. This is a useful resource, as this individual will be familiar with both your system and how your practice works.

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Other companies only have a tech support call center. It can be more difficult to solve a problem if the person who takes the call is unfamiliar with your medical software platform’s setup. Moreover, it’s important to know whether support services operate 24/7 or if you can contact tech assistance only during normal business hours.

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Why do you need medical software?

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The first step in selecting practice management software is to understand what you need it to do. Here are a few benefits of the software:

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Coordinated operations

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Medical practice management software allows you to coordinate the financial and logistical aspects of your practice, including scheduling, billing and financial analysis. Handling these functions in one software platform helps your staff become more efficient and organized.

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Automation and efficiency

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Medical practice management software expedites tasks that otherwise slow down day-to-day operations. For example, a patient portal enables patients to request appointments and fill out forms online, and it sends patients reminders in order to reduce no-shows. This feature can sync with an insurance eligibility verification function to ensure a patient is covered once they arrive.

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Integration with EMR systems

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Medical practice management software and EMR systems, which cover clinical operations, are the two key components of your practice’s software suite. They share a great deal of data and should work together seamlessly. Many practice management software companies offer built-in EMR solutions.

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Billing and financial analysis

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If you keep your billing in-house instead of outsourcing it to one of the best medical billing services, your practice management system will help ensure claims are submitted to payers in a timely and proper manner. With help from diligent staff, medical practice management systems can increase the number of medical claims that get accepted by payers on the first pass and quickly collect reimbursements for services rendered.

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Staff members can also use the software to respond to denials and rejections, generate financial reports, and pull data to analyze your practice’s fiscal health. (Note that you’ll also need a certified medical coder on staff if you intend to bill through your medical practice management system, especially with the recent update to ICD-11 coding standards.)

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Patient communication

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A medical practice management system also generates and sends patients their balance statements and pre-determines whether they owe anything out of pocket before you schedule appointments. This makes it easier to collect payments at the point of care. Engaging patients and granting them influence in their healthcare is not only a priority in the evolving healthcare industry but also makes for a better overall patient experience.

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Additionally, these software systems facilitate direct communication between patients and the practice through a secure patient portal. Many now offer telemedicine capabilities as well. In the portal, patients can update their address, insurance information, preferred pharmacy and more, and staff can review and accept these changes prior to the patient’s next appointment.

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Matt D’Angelo contributed to the reporting and writing in this article.

"}},{"_index":"wp-index-bnd-prod-content","_type":"content","_id":"2838","_score":2,"_source":{"canonical":"https://vaylees.com/10959-gdpr-email-marketing.html","displayModified":"2024-08-13T20:28:45Z","docType":"article","editorsPick":false,"href":"10959-gdpr-email-marketing.html","id":"2838","ID":2838,"isSponsored":false,"published":"2018-07-25T20:25:00Z","site":"bnd","stream":"The GDPR covers all personal data from users within the EU. By investing in your email marketing campaigns and following regulations, you should see an increase in click-through rates and engagement.","subtitle":"The GDPR covers all personal data from users within the EU. By investing in your email marketing campaigns and following regulations, you should see an increase in click-through rates and engagement.","title":"How the GDPR Is Affecting Email Marketing","author":{"displayName":"Adam Uzialko","email":"auzialko@business.com","thumbnail":"https://images.vaylees.com/app/uploads/2022/04/15055430/adam-uzialko.jpg","type":"Senior Editor"},"channels":{"primary":{"name":"Grow Your Business","slug":"grow-your-business"},"sub":{"name":"Sales & Marketing","slug":"sales-marketing"}},"meta":{"robots":"index, follow","description":"Email marketing is still effective under the GDPR. Learn how compliance with the EU's sweeping privacy measure can actually help you target your audience."},"thumbnail":{"path":"https://images.vaylees.com/app/uploads/2022/04/04081014/marketing_undrey_getty.jpg","caption":"undrey / Getty Images","alt":""},"content":"\n

The European Union’s General Data Protection Regulation (GDPR) is a sweeping data privacy law that unifies the data privacy regulations of all EU member states. Under the previous standard – the Data Protection Directive – each member state had its own data privacy laws governing the collection, analysis, usage and storage of users’ personal data.

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The goal of the GDPR is to better protect the personal data of EU citizens. For companies that rely on email marketing campaigns, the law means adjusting your strategy to comply with the GDPR. Here’s how you can do that while maintaining success in your marketing campaigns.

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How has the GDPR impacted marketing strategies?

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The GDPR is, at its core, about data protection. It includes provisions that empower users (“data subjects” in the text of the law) when it comes to the collection and handling of their own data.

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Among these provisions are the right to consent to data collection, the right to understand how and why that data is being used, and the right to request the deletion of that data under certain circumstances. It also includes provisions requiring the timely reporting of any data breach, along with a full accounting of which personal data might have been compromised.

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While these provisions sound straightforward, implementing the structural changes necessary to meet GDPR requirements was a monumental task for many companies, especially those in the U.S., where data privacy rules are significantly looser than in the EU.

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Marketing departments were forced to pay particularly close attention to the GDPR. There is no avoiding the effects of GDPR requirements on digital marketing efforts, especially email marketing campaigns and email lists.

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“All marketing activities are likely to be affected by the GDPR in one way or another. That much is obvious,” said Oksana Chyketa, product marketing manager at Newoldstamp. “That said, we see [the] GDPR having an exceptionally large impact when it comes to email marketing.”

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Editor’s note: Looking for the right email marketing service for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.

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What does the GDPR mean for email marketing?

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Email marketing is a common advertising tactic that has been easy to implement in the past. But after the GDPR, it’s another area of business that requires careful consideration.

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For instance, companies need to ensure that their contacts provide explicit consent before continuing to send emails to them. This calls for a stricter subscription process, which should involve a double opt-in and easy opt-out feature and exclude involuntary or required opt-ins.

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A double opt-in confirms that users are interested in receiving emails, weeding out any fraudulent or accidental requests (for example, a user’s failure to uncheck an automatically checked subscription box). If a consumer provides their email address for a subscription, they will have to go into their email and agree to it for a second time.

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The double opt-in requirement acts as a safety net for any business sending promotional emails. Anyone subscribing to your emails should be able to do so freely and not feel bribed to do so for a particular product or service. They should also be able to unsubscribe from your email list at any time with no repercussions.

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How can you profile data under the GDPR to send personalized and targeted emails?

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The GDPR specifies two entities: a data controller and a data processor. The data controller is responsible for determining the purpose and means of personal data processing; this is usually a company collecting personal data for some business application. The data processor is the entity that conducts the actual analysis of that data. In some cases, this is a single business, but in most cases, it involves the use of third-party service providers in conjunction with a business.

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As a data controller, you are responsible for the actions of any data processors you work with. In other words, if a third-party service provider you use suffers a data breach or otherwise runs afoul of GDPR requirements, you could be on the hook. However, GDPR regulations offer an opportunity to conduct a full data audit to ensure you are compliant and to help you organize personal data more effectively for your email marketing campaigns.

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“Organize a full information audit and review the existing data you have, paying particular attention to where this data came from and who you’re sharing it with,” said Chyketa. “If you’ve been marketing to an email list that you obtained using methods that are noncompliant [with the] GDPR, you should no longer reach out to individuals on this list, unless they’ve double-opted in to your communications.”

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The GDPR’s effect on engagement and click-through rates

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While becoming and remaining compliant with the GDPR is a major challenge, there are silver linings. By ensuring your email marketing campaigns target only the users who expressed interest through a double opt-in and offered their explicit consent, you should see an increase in click-through rates and engagement.

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Data from digital marketing company Acoustic, which was formerly part of IBM, shows that the GDPR is already having a positive impact on engagement. The company’s 2021 Email Matters report examined the marketing data of thousands of brands across 40 countries. Among other results, the report found that email open rates and click-through rates were at their highest during the start of the pandemic and increased over 5% in some months. This trend is a continuation of increases seen since the adoption of data privacy laws like the GDPR.

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“Marketers were initially skeptical of privacy and data regulations like [the] GDPR in the U.K. and [anti-spam legislation] in Canada, since they restrict how brands may gain access to and use customer data,” said Loren McDonald, electric vehicle analyst and consultant at EVAdoption, in a statement. “But our data shows that these regulations are actually improving results by driving change within marketing organizations, many of which are becoming more focused on consumer trust and the customer experience. In addition to improving permission and data management practices, brands are increasingly using AI to personalize emails, dissect and analyze big data, and detect when campaigns aren’t performing well.”

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While the GDPR is definitely a major change for many companies, the work involved in maintaining compliance can be worth it not just for regulatory reasons, but for business reasons as well. After all, digital marketing works best when the audience you reach is actually interested in your products and services. Disinterested users amount to wasted marketing dollars.

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Transparency in email marketing campaigns

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Your marketing efforts should be transparent to your consumers. Outline exactly what data you’re recording and what you plan to do with it. Anytime there is an update to your privacy policy, alert your contacts and offer them a way to unsubscribe. Many consumers opt out when faced with a privacy policy update, but it’s better to send messages tailored to your customers than a generic advertisement to a broad audience. So, if you want to recruit and retain contacts, you need to know how to engage them.

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“I think the one thing we’re likely to see is that brands may see an increase in unsubscribes and/or requests for deletion,” said Jennifer Horner, senior director of relationship marketing strategy at Merkle. “I feel that when presented with a privacy policy update … customers either ignore the email or, if they’re not highly engaged with the brand, take that message as an opportunity to unsubscribe from the emails.”

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Horner added that consumers now expect personalized communication and that companies should leverage their data to customize messages and advertisements. That way, the contacts you have will be satisfied enough to stay subscribed.

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Data privacy rules are critical for marketers

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As data privacy regulations become more prevalent, people want their personal information safe, secure and away from scammers. Email providers are doing their best to filter out the spam, but there is a silver lining. The effort and due diligence you put forth will pay off with your clients returning to your business. After all, digital marketing proves effective when your target audience is actually interested in your products and services. Our best advice is to get ahead of the problem and hire some help. Communicating and having the tools necessary is always a great way to battle a problem.

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Elizabeth Veras and Sammi Caramela contributed to the writing and reporting in this article. Source interviews were conducted for a previous version of this article.

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POS systems do more than facilitate payments between businesses and their consumers. They track inventory, communicate food orders to restaurant kitchens, read coupons, track buyer habits, and more. These features can be especially useful for very small businesses, which can use them to be more nimble and find opportunities to compete against bigger brands.

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A POS system can clearly benefit even the smallest of businesses, but to make the most of one you need to set it up and configure it the right way. In this guide, you’ll learn the ins and outs of how to set up a POS system for your business.

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Editor’s note: Looking for information on POS systems? Use the questionnaire below and our vendor partners will contact you to provide you with the information you need:

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What is a POS system?

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A point-of-sale (POS) system is a combination of hardware and software that allows businesses to process orders, facilitate transactions and manage their operations. Many POS systems can be customized to suit a wide range of businesses, including very small businesses like side hustles and startups that plan to scale rapidly.

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For example, businesses that mainly handle online orders might use only POS software. Brick-and-mortar setups, such as restaurants and retail shops, might use a mix of hardware devices and software programs.

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Types of POS systems for small businesses

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Cloud-based systems are the easiest POS systems to set up. Most POS systems these days are cloud-based and easy to set up even for small teams that don’t have any technical expertise. [Interested in seeing our findings? See what we think the best POS system is for your business.]

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How to set up a POS system

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Once your tablet is connected to your internet, follow these steps to simplify your POS installation.

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  • Download the app. Visit the App Store (for Apple devices) or Google Play Store (for Android devices), and download the app for the POS system on your tablet.
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  • Log in to the app. Open the app you just downloaded. If you already have an account, enter your login credentials. If you’re new to the service, follow the onscreen prompts to create a new account.
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  • Plug in the card reader. Depending on the POS system and card reader model, you may need to plug the reader into the device’s headphone jack or lightning port. Some card readers also connect via Bluetooth. Your POS system’s instruction manual should tell you how to pair your card reader with your device.
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  • Connect the receipt printer. These devices can connect to your POS system through a wired or Bluetooth connection. If you’re using a wired connection, an Ethernet cable provides a faster, more stable link. Pair the printer with your device via a Bluetooth connection if you’re looking for a more flexible option.
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  • Connect the printer to the cash drawer. Many POS receipt printers have ports that can send a signal to open your cash drawer. If your cash drawer is compatible with your receipt printer, your manufacturer’s instruction will provide specific instructions for connecting it.
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  • Connect the barcode scanner to the tablet. If you’re using a barcode scanner, connect it to your tablet or smartphone via Bluetooth.
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Some systems may require you to use a specific router. For example, with iPad-specific POS systems, you need to use an AirPort Express or AirPort Extreme router. If the system is a hybrid that uses the cloud for data storage and back-office tasks but runs on a local server, you’ll also need to connect a computer to the system.

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In addition to hardware, a complete POS installation includes setting up the software for your system. After you log into your account, go to the Settings menu and configure the account settings to your liking. Here are some additional things you can do:

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  • Customize receipts with your business name, logo, address and other information, such as your return policy.
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  • Set up sales tax rates.
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  • Add your inventory, along with product names, prices, descriptions, brand names, supplier names and quantities.
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  • Decide whether to require or skip signatures for transactions.
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  • Set up tipping options, if appropriate for your business.
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  • Add employees and assign roles or manage permissions.
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  • Connect to third-party integrations.
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You can then add or import information about the items you sell into your POS systems. If you have a retail store, you’ll need to create a product catalog and add your inventory. If you have a restaurant, you’ll need to create menus and a floor plan and add your inventory. You may also want to add contact information for your customers and suppliers.

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If you’re switching systems and want to migrate your data, or if you have many items to add to the system, look for a downloadable spreadsheet template that you can copy and paste your product data into and upload to your new system.

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How different industries use POS systems

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Different types of businesses have unique needs. Some POS systems may not be suitable for very small businesses on a budget, for example, offering unnecessary features at a high price point. Others, though, may not be capable of growing alongside a business, so a startup that anticipates rapid growth may prefer to choose a platform that can scale with them.

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“The primary use … of a point of sale is to accept payments,” said Cristopher Carillo, co-founder of Allied Payments. “The differences in systems lie in the ways the business utilizes the other features of the POS. One of the most common functions is sales management. Knowing what is being sold and when can help businesses continue offering customers what they want.”

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Another common use for department stores, bars and liquor stores is inventory management, Carillo added. Merchants can enter the number of items in stock and track the products sold. That way, they’ll be aware if stock of products or ingredients drops low. Inventory management tools also help new businesses determine what their hottest sellers are and what items they should consider dropping altogether.

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Other features to consider, Carillo said, are those that accept or account for coupons (typically used at grocery stores) and track customer purchasing habits for loyalty programs and promotions.

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“For grocery implementations, you will see the addition of a scale that usually also includes … two scanners — one horizontal and one vertical,” added Jeff Hall, senior consultant at Wesbey Associates LLC. “Restaurant implementations lose the scanner and usually the keyboard, with the display functioning as the keyboard through a touchscreen. In hospitality, the register also loses the scanner but adds a mouse. For traditional brick-and-mortar retail, you get the register, scanner, cash drawer and payment card terminal.”

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Zachary Weiner, chief financial officer of Discover NIGHT, recommends restaurants use POS systems with counter-to-kitchen order systems for better accuracy.

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“When a customer replaces an order at the counter, it automatically transmits the request to the kitchen for staff to prepare,” he explained. “This improved system is more accurate and less prone to human error, which helps improve customer satisfaction and boost employee morale.”

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Because these systems offer so many uses and features, you need to protect both the hardware and software of your POS systems so you don’t put consumer data at risk.

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“Because of the multiuse of the POS device in the retail, restaurant and hospitality industries, we need to be concerned about the security of that device, since it can have internet access as well as access to corporate networks, websites and applications,” said Hall. “These POS solutions are at risk of becoming infected with viruses and malware if they are not properly secured and protected.”

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Hall added that business owners should be careful in how they protect payment card terminals from skimming devices. He recommends inspecting terminals regularly to ensure no skimmers have been installed.

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Options for POS installation

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Although setup requirements vary by system, many new POS systems are tablet-based and easier to install than their legacy counterparts. Setup instructions are usually available on vendor websites, so you can determine whether you can set up the system yourself or  require help.

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Many companies offer video tutorials or step-by-step guides to walk you through the process. Some provide remote assistance, and others can recommend local installation partners who can set up the POS system for you, though these services usually cost extra.

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More advanced POS systems may have complex setup requirements, and the company may charge a setup and installation fee upfront to preconfigure your system before shipping it, so it’s plug-and-play once you receive it. Alternatively, the company may offer remote or onsite setup assistance, data migration and training services, and you pay either a set fee or by the hour for these services. [Related Content: Learn the Benefits on Why POS Systems Are Still the Best Choice for Many Businesses]

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POS system installation compatibility

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Before you choose a POS system, you need to determine whether there are any parts that you already own and want to use and if there are any services you want to be able to use with the system. If so, you need to check for compatibility before choosing a POS system so there aren’t any unpleasant surprises and expenses. Here are some items to check before you select a system:

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  • Verify that the POS system integrates with your credit card processor and your card reader or terminal.
  • \n
  • If you already own tablets that you intend to use with your new POS system, make sure it supports them. Look at the platform (e.g., Apple, Android or Windows) and tablet model (for example, the iPad Pro or Samsung Galaxy S8).
  • \n
  • Make sure the operating system (such as iOS 17 or Android 14 Upside Down Cake) on your tablet is up to date and compatible with the POS app.
  • \n
  • If you already own other pieces of POS hardware that you want to use with your system, such as a receipt printer or cash drawer, check with the POS software company to make sure it’s compatible.
  • \n
  • If you plan to integrate the POS system with business programs you already own or want to use, such as your accounting software or payroll service, verify that integrations or plugins are available, and find out if there’s an extra cost to use them. Many POS systems have app stores or marketplaces with integrations that make it easy to connect third-party software to the system. Some apps are free; others come with a monthly fee, and a few have a setup or installation fee. Here are our reviews of several popular POS systems: Clover, Lightspeed, Square and TouchBistro.
  • \n
  • If you currently use a POS system, export your data to CSV or Excel spreadsheets before your account expires so you can import it into your new system rather than creating it all from scratch.
  • \n
\n\n\n \n\n\n

A simple yet advantageous process

\n

Setting up a POS system can be quite straightforward, and it’s a step that can transform your business operations. Whether you choose a simple POS system you can set up yourself or a more advanced one that a company installs for you, provide ample time to set up the system before you plan to use it. You’ll need to train your employees and allow them to get familiar with the system, too. A well-prepared team, after all, is often a successful one.

\n

Shayna Waltower and Sammi Caramela contributed to this article. Source interviews were conducted for a previous version of this article.

"}},{"_index":"wp-index-bnd-prod-content","_type":"content","_id":"1570","_score":2,"_source":{"canonical":"https://vaylees.com/9577-doing-business-in-north-carolina.html","displayModified":"2024-01-13T00:45:15Z","docType":"article","editorsPick":false,"href":"9577-doing-business-in-north-carolina.html","id":"1570","ID":1570,"isSponsored":false,"published":"2019-11-21T17:25:00Z","site":"bnd","stream":"Are you considering launching a business in North Carolina? Here's what you should know.","subtitle":"Are you considering launching a business in North Carolina? Here's what you should know.","title":"How to Run a Business in North Carolina","author":{"displayName":"Adam Uzialko","email":"auzialko@business.com","thumbnail":"https://images.vaylees.com/app/uploads/2022/04/15055430/adam-uzialko.jpg","type":"Senior Editor"},"channels":{"primary":{"name":"Start Your Business","slug":"start-your-business"},"sub":{"name":"Entrepreneurs","slug":"entrepreneurs"}},"meta":{"robots":"index, follow","description":"The North Carolina economy presents both challenges and opportunities for small businesses. Learn how to succeed as an entrepreneur in North Carolina."},"thumbnail":{"path":"https://images.vaylees.com/app/uploads/2022/04/04074539/Business-deal-Hearst-Tower-North-Carolina_Thinkstock-Images.png","caption":"Thinkstock Images / Getty Images","alt":""},"content":"

In 2021, North Carolina had more than 964,000 small businesses, accounting for over 99% of businesses, with more than 1.7 million small business employees in the state. As of March 2022, the state’s economists showed that North Carolina had fully recovered from the economic jolt of the pandemic.

\n

North Carolina’s unemployment rate stands at 3.4%, slightly lower than the national rate of 3.6%, which means that the labor market is competitive. In addition to the generally tight labor market, it remains particularly difficult to find and retain top talent in certain industries, so employers have to get creative when it comes to compensation and opportunities for career development.

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Entrepreneurs in the state are optimistic. Many cite business-friendly regulations, a manageable tax code and low costs as their reasons for operating within the state. Here’s a closer look at the challenges and opportunities in the Tar Heel State, as well as resources that can help you start and grow your small business and answers to frequently asked questions among entrepreneurs in the state.

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Competitive labor market

\n\n\n

Across the country, states are contending with a competitive labor market, and the situation is no different in North Carolina. As unemployment rates return to, and even fall below, pre-pandemic levels, businesses are clamoring for skilled workers and providing better compensation, benefits and workplace perks. Attracting and retaining top talent in a competitive labor market can be difficult, especially for small businesses with limited resources that need to compete with larger companies.

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“The labor market in the Charlotte area can be a challenge because there are so many businesses competing for the same labor pool,” said Charlie Zylstra, owner of Window Genie of Lake Norman. “When looking for potential talent, my business puts a big focus on someone who understands what customer service means. We look for those who take pride in their work and want to exceed.”

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Some small businesses, like Charlotte-based ComplianceLine, focus on career development and skill training in addition to compensation as a way to provide value to employees and boost retention. Co-CEO Giovanni Gallo said that employee recruitment and retention have become just as important as client development (indeed, the former improves the latter).

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“Not surprisingly, the labor market is noticeably tight in NC,” he said. “Business growth and demand seems to move faster than relocation or skills growth, so good talent is dear. Every growing company would be well advised to pay attention to not just the obvious things like pay and benefits, but also build intentional investment and processes around coaching, career development, cultural engagement and, critically, a culture focused on preventing the harassment, unfairness and discrimination that wrecks culture and sends your best people to your competitors.”

\n

A quick economic recovery

\n

North Carolina’s economic recovery from the pandemic has been swift and robust. Throughout 2021, the state saw a 6.7% economic growth rate, creating new opportunities for entrepreneurs. This strong recovery, paired with manageable costs and other benefits of its location, makes North Carolina an entrepreneurial hotspot.

\n

“North Carolina is … at an advantage geographically, as it is centrally located on the East Coast with interstate access to other major U.S. markets and population hubs,” said Morgan Crapps, a consultant with Columbia-based Parker Poe Consulting. “This is frequently an important factor in a company’s investment decision.”

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Awamary Khan, founder and CEO of The Woman Boss, told us that rural areas and certain urban regions continue to miss out on the state’s economic gains.

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“The overall indicators … mask considerable disparity between regions and communities,” she said. “There are geographic disparities as well; a majority of counties have not recovered from the recession and continue to struggle.”

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Low cost of living and doing business

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While the labor market can be a challenge in North Carolina, the relatively low cost of living and doing business is a plus. The tight labor pool means costs have risen somewhat, but they remain manageable compared to some other states in the region.

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“There is a lot that North Carolina offers from a quality-of-life standpoint, including a relatively low cost of living, which makes it an attractive place for people to move with their families,” Crapps said. “The cost of labor – and living – has increased in recent years as a result of the successes the state has had, but it still tends to be comparatively lower than many of the markets that it competes against.”

\n

According to Sperling’s Best Places research on the cost of living, North Carolina is more affordable than the average state in all of the major categories except healthcare. With 100 representing the average cost of living, North Carolina came in at 90.6 overall. The cost of groceries, housing and transportation are all below average. However, its healthcare costs come in at 107.5 on Sperling’s scale, which means they are higher than the national average. Employers should keep healthcare costs in mind when crafting benefits packages for employees, especially in a state where a competitive labor market makes such packages essential to attract and retain top talent.

\n

Manageable taxes

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Tax rates in North Carolina are relatively low, earning the state the No. 11 spot in the nation from the Tax Foundation for business taxes. The top corporate income tax rate is 2.5%, which is significantly lower than in many other states, especially North Carolina’s northern neighbors on the East Coast. It is a full 2.5% lower than South Carolina’s top corporate income tax rate and 3.5% lower than neighboring Virginia’s.

\n

The state’s low business tax rates are offset somewhat by a 6.98% sales tax, which is ranked 26th in the nation but remains lower than North Carolina’s northeastern neighbors. The state’s top individual income tax rate, which applies to pass-through entities like LLCs, is 4.99%, while its neighboring states have higher rates: South Carolina’s is 7% and Virginia’s is 5.75%.

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“I would say the taxation in North Carolina is favorable compared to most other states,” Zylstra said. “From where I moved from in Connecticut, I see the North Carolina tax policy as a huge boost to the state’s economy.”

\n

“To me, [taxation and regulations] seem fairly relaxed, and the state overall seems to have an attitude of wanting to promote business and to make things as noncomplex as possible,” added Stan Kimer, founder and president of Total Engagement Consulting and vice president of training at the National Diversity Council.

\n

Again, though, North Carolina is a fairly large state with notable disparities, depending on your location. The precise tax burden is dependent on local and county taxes. Certain tax incentives might be available to businesses in certain locations or industries.

\n

“Incentives and taxes differ based on location within the state,” Crapps said. “North Carolina as a whole tends to stack up well. They also have some specific incentive programs, including one for recycling companies that can exempt eligible property from property tax, [which] makes them extremely competitive for certain types of projects.”

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Industries to watch and to avoid

\n

North Carolina’s Research Triangle continues to drive much of the state’s economic growth. Anchored by North Carolina State University, Duke University and the University of North Carolina at Chapel Hill, opportunities abound in the Research Triangle for tech startups as well as businesses that are related to the region’s highly educated, high-earning population.

\n

Though the economy overall has recovered, hospitality and leisure continue to struggle. Entrepreneurs should be cautious about starting new ventures in these sectors.

\n

Frequently asked questions about doing business in North Carolina

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Starting a business in North Carolina requires you to select a business structure and file the appropriate tax and employer identification documents.

\n\n

Do you need to register your business in North Carolina?

\n

Yes, you must register your business when operating in North Carolina. The first step in the registration process is to choose an available business name; you can see if your desired name is available by searching the state database. You must also select a business structure, such as an LLC or limited partnership, and incorporate accordingly. Once these steps are complete, you can register your business with the North Carolina Secretary of State or county, depending on the business structure you’ve selected. Once you have registered your business with the appropriate agency, you will receive an email regarding the status of your newly formed entity.

\n

How much does it cost to register a business in North Carolina?

\n

The fee to secure articles of incorporation through the business registration process in North Carolina is $125. Depending on the type of entity you incorporate as, there could be additional fees, such as for an application to reserve a corporate name or for articles of amendment. You can review a full list of the business registration fees on the North Carolina Secretary of State’s website.

\n

Do you need to register your business in North Carolina if you are a sole proprietor?

\n

Yes. Sole proprietors still need to register their business, although they must go through the county or counties in which they operate rather than the North Carolina Secretary of State’s office. Each county has its own fees and processes, so review the rules of your locales before beginning the process.

\n

What kind of licensing do you need to do business in North Carolina?

\n

North Carolina does not require a single type of general business license, but many businesses are required to apply for a certain type of license to operate within the state. These licenses depend on your business operations, including which goods and services you offer. For more information on North Carolina’s business licenses, permits and certifications, see the state website.

\n

Does your business have to have a physical location in North Carolina?

\n

Yes. A business must maintain a registered agent with a physical address in North Carolina. The registered agent is responsible for receiving all official communications from the state. If your company is headquartered in a state other than North Carolina, you must first register as a foreign entity. That requires a Certificate of Authority from the North Carolina Secretary of State. To obtain a Certificate of Authority, you must provide the name of your company as it appears in its home state’s records, the name you will use in North Carolina, the address of your principal office, the name of a North Carolina-based registered agent, the names of your current business officials and the equivalent document of authority from your home state.

\n

How long does it take to form a new business in North Carolina?

\n

Typically, the business registration process in North Carolina takes five to seven business days. This can vary if you register with a county (as LLCs and sole proprietorships are required to do). Generally, though, you can expect a response within one business week. The state recommends waiting to receive confirmation that your registration was accepted before purchasing any branded stationery or business cards.

\n

How do you get a business tax ID in North Carolina?

\n

To register your business, you will need a tax identification code (known as an EIN) from both the U.S. Internal Revenue Service and the state of North Carolina. Your EIN will be used to cover sales taxes, use taxes, payroll taxes, and any machinery or equipment taxes that might apply to your business.

\n

Does North Carolina require a DBA?

\n

North Carolina requires a “doing business as” (DBA) name only if you plan to operate your business under a different brand name from the one that appears on your business registration filings. To register a DBA with the state, you must first make sure the preferred name is available with the state and no other business is already using it. You can designate your DBA for multiple counties through one filing. To search available DBAs and begin the process of registering a DBA for your business, visit the North Carolina Secretary of State’s website.

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Resources for small businesses in North Carolina

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If you’re a small business owner in North Carolina who is looking for resources to help you move forward, here are a few organizations you might want to learn more about.

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North Carolina SCORE

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SCORE’s volunteer business professionals and expert mentors give counsel and guidance to entrepreneurs looking to start or expand their businesses. The services are entirely free and volunteer-driven. Discover SCORE locations in North Carolina.

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U.S. Small Business Administration (SBA) District Office

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The SBA offers financing and grants as well as consultations and counseling services, and has a North Carolina SBA District Office. There are also opportunities to apply for federal government contracts through the SBA and avenues for assistance in the wake of natural disasters.

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North Carolina Small Business and Technology Development Centers

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North Carolina has several development centers for small businesses. Each center is dedicated to supporting the development and retention of small businesses, helping entrepreneurs do everything from crafting business plans to navigating the state’s tax code.

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North Carolina is open for business

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If you manage these challenges and take advantage of North Carolina’s opportunities, such as its low cost of doing business, the state can be a great place to start and run a business. Though the economic growth rate has been modest in recent years, many entrepreneurs have created flourishing businesses here.

\n

Ross Mudrick contributed to the writing and reporting in this article. Source interviews were conducted for a previous version of this article.

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Meetings don’t have to be a drag, especially when you know the right words and phrases to use to hook your audience — and which ones to avoid. Avoiding meaningless buzzwords and communicating clearly with the right terms that elicit positive reactions from your audience can make for a more effective meeting. They can also boost your personal brand by establishing yourself as a thoughtful leader and effective communicator. Here’s a guide to effective words and how to use them.

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Effective words to use in a business meeting

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Words matter, sometimes more than we realize. One place where that’s definitely true is during a business meeting. Forget about presentation skills, handshakes and power suits; the secret to succeeding in a business meeting is what you say.

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In fact, researchers at MIT analyzed business meetings and audience responses to certain words and phrases to determine which are most effective. Here are some of the findings:

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  • The words “yeah,” “give,” “start,” “meeting” and “discuss” have a larger impact than others.
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  • Using these words effectively can result in success.
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  • A data-driven approach to meeting analysis produced this list of five power words.
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  • These words need to be used in the right way and at the right time.
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  • Using power words in the opening of a meeting grabs the attention and focus of attendees.
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  • Refocus attention in business meetings with essential words that help change the topic of discussion.
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  • Closing a meeting with positive words prompts a positive response.
  • \n
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For the research, then-MIT professor Cynthia Rudin (now at Duke University) and then-MIT student Been Kim (now at Google DeepMind) examined data from several business meetings and pinpointed specific words that appeared to have a big impact. More than 11 million business meetings take place daily around the world, so learning which words affect the productivity and outcome of those meetings can help companies change the course of their success, Rudin and Kim said.

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The study of meetings is complex, as it’s challenging to understand social signals and complex interpersonal dynamics. But Rudin and Kim’s research was unique because it was one of the first studies to use a data-driven approach to meeting analysis. Using hypothesis tests and predictive modeling, they created a list of five words that demonstrated high persuasiveness and often led to a desired response.

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Other effective approaches to meetings

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There are several reasons why the words “yeah,” “give,” “start,” “meeting” and “discuss” hold so much sway at business meetings. The word “yeah,” for example, shows acceptance of, or agreement with, a point of view. Here are some other tips gleaned from the study.

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Avoid insincere compliments.

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The researchers also found that compliments given at meetings did not always have the intended effect. In the study, compliments that were used to offset negative comments in a meeting were often viewed as disingenuous.

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Use decision-signaling words.

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The researchers also studied words that signal an imminent decision, to reveal insight into the decision-making process. They determined that when employees offer suggestions or requests for information, they expect a decision.

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“This would be useful when listening to a previously recorded meeting and you want to fast-forward to the key decision,” Rudin said. “Or, it might help managers be more efficient if they could be automatically alerted to join a meeting when a decision is about to be made.”

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When should you use power words?

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To use these words effectively, you need to know how and when to sprinkle them into the conversation. The study outlined the effect of each word during various parts of a meeting. Check out this summary to discover the most powerful time to use certain words and communication tactics.

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Opening the meeting

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The opening of the meeting is a perfect time to begin using these five words. In this part of the meeting, these words grab attendees’ attention and focus.

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For example, the word “yeah” indicates agreement or acceptance. When used in the opening of a business meeting, it can demonstrate your commitment to the topic as well as the need for the meeting. If you use “yeah” at a change of topic, however, others may see it as concurrence with the need to move on or as a dismissal of the previous topic. At the end of the meeting, “yeah” may establish your desire for the meeting to end.

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By throwing the word “start” into your opening statements, you grab attendees’ attention. It lets everyone know the time for waiting and chitchat is over and indicates they should begin actively listening, as the business of the moment is about to proceed.

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Similarly, the word “give” focuses everyone’s attention on the speaker. By using this word in the opening of a meeting or when introducing each new speaker, you trigger subconscious excitement over being awarded something valuable.

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When “meeting” is added to the opening, it demonstrates the tone the conversation will take. It indicates this won’t be a casual conversation but a discussion usually about a specific topic.

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Using “discuss” in an opening statement invites attendees to contribute to the discussion. People pay more attention when they feel they are included. Calling any communication within a meeting a “discussion” creates a camaraderie that makes it more likely that everyone will feel welcome to add their own views.

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Changing the subject

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When it’s time to transition to the next topic, it can sometimes be difficult to get others to change gears. By using these five words, you can help ease people through that transition.

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The word “yeah” can help you segue. Agreeing with what is being said about the previous topic captures attention. You can then use that agreement to move on to the next topic. For example, “Yeah, that’s a great point. It reminds me of the issue we’re having with … “

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“Start” is also a great word for changing the subject. It literally tells listeners that something new is beginning.

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Sometimes, meetings can veer off topic and need to be redirected. Using the word “meeting” can do just that. For example, saying, “Maybe this is something for the next meeting,” is a fantastic way to gently change the topic. The study indicated that this kind of gentle redirection was well received every time a speaker employed it.

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Closing the meeting

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At the end of the meeting, using the right words can ensure you receive a warm reception — and, ultimately, approval — of your proposals. The study found that using the five essential words at this stage usually resulted in the approval of a proposal.

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There is a psychological element at work when you use the positive words “yeah,” “start” and “give” at this stage of a business meeting. Phrasing your conclusion as though your proposal has already been accepted often prompts a reciprocal response.

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Using these five highly effective words in a business meeting may not ensure success, but it makes it much more likely. These researchers’ unique approach provides valuable advice for any business meeting.

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Buzzwords to avoid in a business meeting

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Just as some words and phrases can improve your performance during a meeting, certain buzzwords can turn your audience off. These words, like “synergy,” seem to make everyone in the room cringe. Most are overused or don’t communicate anything specific, so audiences get used to tuning them out as filler words or jargon. Check out our list of business buzzwords to avoid to help improve your communication style.

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In fact, buzzwords can hold you back in places other than business meetings. When you’re communicating online, you should also avoid relying on a tired or ineffective vocabulary. These LinkedIn buzzwords to avoid can help prevent you from sounding inauthentic or goofy when trying to connect with your peers and expand your network. This advice isn’t limited to LinkedIn; consider this list for all digital channels.

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Words matter, so choose wisely

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The vocabulary you use communicates more than just the definitions of the words. Choosing a certain vernacular and sticking to it can impart a sense of your character on your audience as well. If you want to stand out as a thoughtful individual with a rich and unique perspective, then your vocabulary should demonstrate that. When you think about your communication style, read between the lines and ask yourself what broader message your words are conveying. Doing so could improve the quality of your meetings and the way you’re perceived in your professional life.

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Jacob Bierer-Nielsen contributed to this article.

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There was a time when the term “automation” was synonymous with advanced manufacturing plants full of robotics. While replacing human labor with machine labor is a prime example of workplace automation, it’s far from the only example. Automation is present in modern businesses of all sizes – including subtle features in common software applications, and more obvious implementations like self-driving vehicles or autonomous robots.

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There is much debate about where workplace automation will lead the economy, but observers tend to agree that the trend is gaining momentum. Every business process is on the table for automation, especially as technology becomes more sophisticated. Automation will undoubtedly change the workplace and the wider economy. The only question is: To what extent?

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What is workplace automation?

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There’s a common misconception that automation involves towering robotics, but it can be as simple as a set of tools housed within common business software programs. At its core, automation is about implementing a system to complete repetitive and easily replicated tasks without the need for human labor.

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“Automation takes a lot of forms,” said Fred Townes, formerly the chief product officer at READY Education. “For small businesses, the most important thing is [repetition]. When you find something you do more than once that adds value … you want to look into automation.”

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Historically, automation required expensive servers and a team of experts to maintain them. For many small businesses, this was a cost-prohibitive measure that put automation out of reach. With the development of cloud-based platforms, however, automation tools are now accessible to even the smallest companies, Townes said.

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Examples of common workplace automation

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According to Townes, by automating repetitive business processes, employees are freed up for tasks that are more valuable than those that can be completed by machines. However, more advanced forms of automation – like machine learning – can now be used to complete higher-order tasks that require a bit more adaptability.

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The ability of these software programs to learn over time means they pore through massive troves of data quickly and effectively, before contextualizing that information in a useful way to support internal decision-making.

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These are some of the ways in which workplace automation is already being adopted by forward-thinking companies:

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1. Email marketing

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Many small business owners already use at least one form of automation: email marketing. Companies like Zoho and Constant Contact offer software that allows users to tailor the parameters of their email marketing campaign to their liking and then set it to run automatically. If you’re considering email marketing software, a great place to start is our Best Email Marketing Software and Solutions page. These comparative reviews can give you an at-a-glance view of everything you need to know for choosing the right solution. You can also learn more about these platforms’ automation abilities in our Zoho CRM review and our review of Constant Contact.

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An introductory email can be uploaded into the software and sent as soon as a contact is added. The software is configured to send a follow-up email a few days later, but only to those who opened the original email. Learning how to use CRM software can be a great step toward building a sustainable customer base for your business.

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2. Talent acquisition and hiring

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Machine learning automation is making inroads in talent acquisition and employee recruitment, said Kriti Sharma, former vice president of bots and artificial intelligence at accounting and payroll software company Sage. For human resources departments, automating processes like tracking down potential candidates and scheduling interviews frees up time for workers to determine who is the best fit for their organization. [Read related article: Guide to Choosing a Payroll Service]

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“It is a big pain to hire the right people,” Sharma said. “A lot is happening in recruitment systems, using AI to match the right people to the right team for the right projects.”

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3. Customer service

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Customer service departments are also getting an automation makeover with the introduction of tools like chatbots and automated text message marketing solutions. These consumer-facing tools automate typical customer service interactions by answering common enquiries immediately. They only refer customers to a representative when the chatbot is insufficient for handling their needs. If you want to learn more about text message marketing, visit our Best Text Message Marketing Solutions page for a comparative analysis on how companies.

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4. Sales

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An algorithm will never be able to take a client out for coffee or negotiate a deal as effectively as a trained salesperson. Yet automation can free up time for these human-centric interactions, since McKinsey estimates that a third of all sales tasks can be automated. Here are some examples of those tasks.

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  • Searching leads: Predicting when customers might benefit from being contacted
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  • Invoicing: Checking credit, and invoicing new and existing clients
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  • Processing orders: Order processing, stock management and upselling queries
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  • Tracking shipments: Dispatch, delivery, and return notifications; payment and refund acknowledgments
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  • Managing clients: Account management, including regular check-in emails
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5. Human resources

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Given the predictable and repetitive nature of HR duties – like payroll and timesheets – digitization can transform the efficiency of a department. By reducing mistakes caused by human error, such as an HR employee forgetting to update submitted timesheets, it’s possible to automate performance management, paid holidays and absenteeism record keeping.

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Software can raise flags if quotas are reached or missed, while maintaining accurate records updated in real time. There are even utilities that automate onboarding using Google forms, including prewritten emails, event scheduling and the distribution of training materials.

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6. Automatic for the people

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Opportunities to automate common workplace processes are everywhere, which is why automation is becoming a common element of every business. This includes providing good customer service, streamlining the hiring process or managing marketing campaigns more efficiently. As technology improves, more tasks will become suitable for automation.

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Machine learning as a driver of more sophisticated automation

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Machine learning and artificial intelligence enable new forms of “smart” automation. As the software learns, the more adaptable it becomes. These technologies open the door for the automation of higher-order tasks in addition to the basic, repetitive tasks.

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“I think there’s a lot of focus at the moment on these tasks that humans don’t want to do,” Sharma said. “But what’s going to happen in the future is … automation will not just be about automating those tasks humans are doing today, but it will be about realizing potential opportunities.”

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As data sets become more thorough and available, and as software draws on more sources and synthesizes more data points, contextual information in human decision-making will only improve. Machine learning will serve as a supplement to – or perhaps even an enhancement to – human knowledge. Combine AI capabilities with improved data retention through the Internet of Things (IoT), and the possibilities are endless.

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Improving automation for better human experiences

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Townes proposed that a shift toward more attractive user experiences with machine learning programs is already underway. To make interacting with these tools more natural and intuitive, he said companies will begin tailoring AI and automated technologies for a more organic, human experience.

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To make customer service chatbots appear more human, Sage has intentionally built imperfections into its AI. For example, the answer to a user’s question might already be queued up by a chatbot, but Sage built a slight “thinking” delay into its system to simulate a more human customer service interaction. An ellipsis in the chat box indicates that the bot is preparing a response, even though it immediately pulled up the queried information. Initial user feedback to the feature was highly positive, reflecting a desire for a more human interactive experience.

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“Things will get more and more accessible,” Sharma said. “These technologies will never replace the human being, but they will relieve the human being of the things that are less valuable, relatively speaking. [Humans] will be able to instead focus on those things that require creativity and touch. We’ll see more accessible, better experiences, and we’ll see human beings move to their highest and best use.”

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For personnel, the shock of an increasingly automated world can be difficult to process. According to Sharma, successfully integrating automation into human life starts with a comprehensive effort to educate people about what automation is. This also extends to what it isn’t, and what it means for them.

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“Users are often initially surprised [by the capabilities of automation],” Sharma added. “The first time they see something automatically there’s a bit of delight, and it’s also a bit scary until you show them the process the software went through. It’s more of an educational challenge, not so much a tech problem.”

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Helping employees embrace workplace automation

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The steady march of workplace automation has prompted discussion about the future of a fully automated economy. Efficiency, convenience and profitability top the list, but so too do concerns about the fate of workers whose jobs are automated out of existence. There are several proposals to support those displaced in an increasingly automated world, such as retraining programs or a universal basic income.

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When it comes to supporting those left behind in an automated economy, there are more questions than answers, with many competing perspectives. Some observers, like Jobcase CEO Fred Goff, anticipate that expanded access to educational and networking opportunities will offer workers the opportunity to remake their careers. They will find a way in the new economy to support themselves and their families.

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“The same kind of tech that displaces certain workers also opens up new opportunities,” Goff said. “Work life has changed to the point where everyone is essentially their own free agent. Managing yourself has become the theme in the last 10 years, and so we’re trying to empower people through tools and open-ended community.”

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Jobcase is a community of 70 million people, including experts and professionals in various industries. In terms of education, Goff pointed to resources like Khan Academy, which offers free courses on various topics, such as economics and coding. Certifying the skills learned on these platforms will likely come increasingly from completing freelance tasks, rather than from academic institutions.

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“The rise of platforms for gigs and 1099 labor are increasingly breaking down the notion of skill certification,” Goff said. “It might still be difficult to get that full-time job, but building on contracted experience is a way to give that competency verification. In the education and training world, it means decoupling the certification of your education from the delivery of your education.”

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The future of work with workplace automation

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James Wallace, co-founder of Exponential Ventures, sees an automated future that eschews the conventional notion of jobs altogether. Wallace said that by embracing automation and high tech, individuals could be empowered to create incomes on their own. This would negate the need for a traditional, hierarchical company.

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“We’re living through unfortunate but necessary pain,” Wallace said. “The conversation should be how to reduce those growing pains. The reality is the ultimate effect of automation is something very positive for everyone.”

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He said the economic insecurity displaced workers feel is very real, but automation is not the enemy. Instead, Wallace hopes to educate people about leveraging this powerful technology to create their own incomes – essentially establishing a society of entrepreneurs and small companies.

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“If we can establish a way to make sure we all have enough food, clothing and shelter to survive … and allow people to repurpose their gifts, unique abilities, and enable them to proliferate that and sell it as a good or a service, then we’re adding income,” Wallace said. “We can create an opportunity to generate income for next to nothing, so why not teach people to leverage the tech that disrupted the marketplace in the first place to embrace it and use it for something more in line with who they are, as an expression of their unique abilities?”

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Automation for efficiency and profitability

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Ironically, the bottom line of business process automation is the bottom line. Automating processes saves time and allows resources to be diverted elsewhere. It means companies can remain smaller and more agile.

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Increased efficiency, productivity and lower costs all translate to healthier profit margins for businesses – both small and large. The extent to which automation transforms the economy at large remains to be seen, but it appears inevitable that we’re headed toward a future of more automation. [Learn more about the best marketing automation products in our buyer’s guide.]

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What this means for businesses, workers and consumers will be the subject of huge debate moving forward. One thing seems certain, however: If it can be automated, it will be.

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Matt D’Angelo and Neil Cumins contributed to this article. Source interviews were conducted for a previous version of this article.

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In 1979, you could buy a dozen eggs for 86 cents. Today, a carton of eggs may cost you nearly $5 (or more), depending on where you live. Gas is pushing past $5 per gallon in many areas of the country, and expenses like electricity, rent and college education have skyrocketed. But as everyday goods, services and expenses have steadily increased, employees’ wages have lagged far behind.

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Editor’s note: Looking for information on payroll services? Use the questionnaire below, and our vendor partners will contact you with the information you need: 

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That could be changing slowly. Many states have increased their minimum wages, and some areas have hiked their minimum wages beyond $15 per hour. Even in cities where legislators aren’t raising the minimum wage, small businesses must consider increasing compensation to recruit much-needed talent for open positions.

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We’ll outline the minimum wage changes your business should understand, explain how they impact operations and share tips for mitigating the costs.

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State and local minimum wage laws

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Small businesses must understand federal and state minimum wage laws to stay compliant and competitive. Minimum wage laws change periodically and can vary widely by state and city.

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Currently, 30 states, plus Washington, D.C., have a minimum wage higher than the federally mandated minimum of $7.25 per hour. Thirty states, plus Washington, D.C., have increased their wages since January 2014, so many businesses have had to adjust their wages.

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Washington, D.C., has the highest minimum wage rate at $17 per hour, followed by Washington state and California. In Washington, the minimum wage is $15.74 per hour. California follows closely behind Washington, with a minimum wage of $15.50.

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Moreover, 48 cities nationwide have adopted minimum wage rates higher than their state’s required amount. The highest local minimum wage is in West Hollywood, California, where employers are required to pay their workers $19.08 per hour. The minimum wage in Seattle is a close second ― it increased to $18.69 per hour in January 2023.

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In these cities, where legislation has been enacted to mandate a minimum wage increase, small businesses have no choice but to comply with the law or face enforcement actions and lawsuits.

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How increased minimum wages impact the general economy

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The rate at which many states and cities are adopting increased minimum wages suggests that these increases are highly beneficial. Increased minimum wages are correlated with many positive economic impacts, including the following:

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  • Better employment rates: Workers are increasingly uninterested in jobs that don’t compensate them fairly. Increased minimum wages address this concern and boost employment.
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  • More consumer spending: When employees earn more, they increase their discretionary spending budgets. Extra spending introduces money into the economy, helping to stimulate it. With more spending, more money is directed to smaller businesses, resulting in growth that bolsters local economies.
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  • Lower poverty rates: When people experiencing poverty earn more money through their work, they can afford food, housing and other basics more easily. Of course, the lower a country’s poverty rate, the stronger its economy, which can only benefit your small business.
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  • Potentially lower long-term taxes: Since increased minimum wages can help people escape poverty, they reduce reliance on government programs. In turn, governments can shrink their budgets for these programs. With smaller budgets, less tax money must be funneled into these programs. The result can be an overall lower tax burden for the average taxpayer, including your small business.
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  • More diverse workforces: The median income of Black and Hispanic households is less than that of the national median income. This discrepancy often stems from conscious and unconscious employer biases. When employers must pay a higher minimum wage, these pay gaps shrink. As they do so, marginalized groups may feel more incentivized to join the workforce. The result is more diverse workforces in most, if not all, sectors. The importance of diversity hiring can’t be overstated.
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What minimum wage hikes mean for small businesses

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It’s not uncommon to hear that minimum wage increases have disastrous consequences, particularly for small businesses. However, economic research into the impact of minimum wage hikes on small businesses suggests that increases aren’t harmful and might even be beneficial.

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In an analysis of reports following the start of the COVID-19 pandemic, the Center for American Progress examined the status of businesses in states that increased the wage floor and states whose minimum wages remained at the federal minimum. The researchers’ findings included the following:

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  • In 2021, businesses across low-wage industries in states with higher minimum wages grew at a higher rate than similar businesses in states that adhered to a $7.25 minimum wage.
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  • Businesses with increased wages had an easier time hiring employees. These establishments were also more likely to surpass their pre-COVID-19 employment rates sooner than businesses that didn’t increase their wages.
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  • Businesses in states with higher minimum wages had an easier time retaining employees. These employers also witnessed increased productivity among their staff.
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Based on this data, the notion that minimum wage hikes kill small businesses and reduce job opportunities appears to be false. Instead, raising the minimum wage seems to improve entrepreneurs’ abilities to start new businesses and attract and retain top talent.

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Moreover, additional research published by the hiring employees found that minimum wage hikes did not correlate with an increase in small business failures.

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Still, any increase in the minimum wage is bound to impact a small business’s balance sheet. While there might be some benefits associated with increasing workers’ pay, small businesses must first be capable of absorbing the costs.

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How small businesses can absorb the increased costs of minimum wage hikes

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Many small businesses aren’t prepared to pay increased labor costs out of pocket, so it’s essential to prepare for new legislation. The following tactics can help you bring in more money and reduce the money flowing out of your business so you can better handle potential increased labor costs:

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  • Cut business expenses: If you live in a state or city planning to raise the minimum wage, you have time to increase costs in modest increments. While preparing to absorb these costs, reexamine every facet of your business. Is there waste or inefficiency you can address that would save you money? Consider energy consumption, surplus inventory and service contracts. Cutting business expenses will help you absorb new labor costs and streamline business operations.
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  • Increase prices: If your prices are competitive for your market, consider increasing them. Before raising prices, communicate with your customers so they know what to expect. Also, examine your competitors’ prices to ensure customers don’t flee for more cost-effective alternatives. While increasing prices is a serious move, coupling price increases with modest budget cuts could free up capital if you have the room to do it.
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  • Reduce hours: If you find it difficult to offset a minimum wage increase, consider reducing your operating hours. Are you open beyond peak times? Identify when most of your revenue comes through the door and adjust your operating hours accordingly to save money.
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Planning for increased minimum wage costs can be challenging but not impossible. That’s especially true considering that most cities and states with minimum wage increases give businesses several years to gradually step up compensation; they don’t expect them to drastically increase hourly wages overnight. Some businesses build regular, voluntary wage increases into their budget anyway, whether or not they operate in a jurisdiction where minimum wages are increasing.

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Why small businesses voluntarily increase pay

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Beyond regulatory mandates, small businesses also find themselves in an environment where hiring and retention are challenging and their most significant expense ― labor ― is growing due to market forces. The Great Resignation left many employers in desperate need of workers, especially mid-career employees with in-demand career skills and experience. This means job candidates have significant leverage in negotiating compensation and courting multiple offers.

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To remain attractive to talented candidates, businesses must offer more attractive working conditions to job seekers (which often means better pay, first and foremost) than their competitors.

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Many business owners, including Andrei Vasilescu, CEO and co-founder of DontPayFull, understand they must remain competitive to keep their best workers and continue bringing in the candidates with the most potential. That’s why Vasilescu offers automatic annual wage increases as well as a midyear bump.

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“I own a small online business, which needs a team of tech-savvy smart minds as programmer, designer, digital marketer, sales analysts, etc.,” Vasilescu explained. “None of those professionals work at basic wages, and these expert professionals are always wanted by other companies. Hence, to retain them in my business … I have to give them something extra.”

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Well-paid employees are less likely to leave, reducing turnover, which highly impacts morale. Retention is essential in a business landscape where the average cost of replacing an employee is between half to two times their salary. Losing valuable

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How corporate social responsibility affects wages

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It’s not always a pure bottom-line motivation that leads to wage hikes. Some businesses voluntarily raise wages because they believe in giving their employees a living wage, which accounts more for the cost of living in each region than the going rate for labor. They don’t want their employees working multiple jobs.

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One such company is Coastal Credit Union, which is organized as a cooperative and headquartered in Raleigh, North Carolina.

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“As a cooperative and a responsible corporate citizen, we felt like it was necessary to take the initiative to ensure that our own employees are able to earn enough to take care of themselves,” shared Joe Mecca, Coastal’s vice president of communication and spokesman. “Coastal puts employee engagement at the core of what we do, and we believe it is every bit as important as member satisfaction and overall business performance.”

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Coastal initially increased its minimum wage to $12.50 per hour in 2016 and raised it again to $15 per hour in March 2018. Although Coastal’s rationale focused on employees, the company has recognized the hallmark rewards of paying employees a living wage: reduced turnover, higher employee engagement and a boost in productivity.

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“It’s not just socially responsible; it makes good business sense,” Mecca continued. “In our experience, increasing the minimum wage has been well worth it. We’re enjoying high levels of engagement, which helps with member satisfaction, productivity and our overall financial results.” [Related article: What Is Corporate Social Responsibility?]

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Benefiting from higher minimum wages by planning ahead

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No one wants expenses to go up. However, business owners understand the value of investing in critical assets. Your small business has no greater asset than its employees, so their wages should be considered investments. Moreover, increasing compensation is a compliance issue in states and cities where minimum wage increases are legislated.

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While paying higher wages can positively impact your business, you must plan to absorb the costs of minimum wage increases to realize the benefits of increased employee recruitment, retention and morale in your small business. Cutting extraneous costs, raising prices and optimizing your business hours are essential when facing a rising minimum wage.

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Small businesses that navigate minimum wage increases successfully often find themselves in an economically healthy environment where consumers have more disposable income to spend on goods and services. They also have happier, more productive and more loyal workers. If you plan accordingly, minimum wage increases don’t have to be an obstacle. They can benefit your business and employees.

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Shayna Waltower and Max Freedman contributed to this article. Source interviews were conducted for a previous version of this article.

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Since joining Business News Daily in 2015, Adam Uzialko has become a trusted resource for small businesses. As our Small Business Insider and an entrepreneur, he has spent thousands of hours researching and writing about the software and services entrepreneurs need most.

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A business partnership agreement is a document that establishes clear business operation rules and delineates each partner’s role. These agreements are enacted to resolve disputes, delineate responsibilities, and define how to allocate profits and losses.

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Any business partnership in which two or more people own a stake in the company should have a business partnership agreement. This legal document provides critical guidance in a company’s operations.

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We’ll explore what a business partnership should include, as well as share resources and best practices for creating this critical legal document.

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What is a business partnership agreement?

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A business partnership agreement is a legal document between two or more business partners that spells out the business’s legal structure and purpose. It outlines the following information:

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  • Individual partners’ responsibilities
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  • Capital contributions
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  • Partnership property
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  • Each partner’s ownership interest
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  • Decision-making conventions
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The agreement also outlines what steps will be taken if one business partner decides to sell their interest or leave the company and how the remaining partner or partners would split profits and losses.

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“I highly suggest formal partnership agreements are put in place as businesses evolve from solo practices into a partnership or ensembles,” said Rich Whitworth, former head of business consulting for Cetera Financial Group. “The biggest reason is that it establishes the ‘rules of engagement’ between the business and its owners … and lays out a road map on how to deal with entity-level issues.”

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While businesses seldom begin with concerns about a future partnership dispute or how to dissolve the business, business partnership agreements are essential in situations in which emotions might otherwise take over. A written, legally binding agreement is an enforceable document instead of a spoken agreement between partners.

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How to write a business partnership agreement

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A business partnership agreement must include all foreseeable issues regarding the business’s co-management. The easiest way to prepare a business partnership agreement is to hire an attorney or to find a customizable template. If you’re writing your own agreement, find a template for a company that’s similar to the business you’re starting.

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A business partnership agreement should follow a logical process and include the following information:

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  1. Business generalities. Start by stating the business’s name, its legal structure and the business’s location (i.e., which state’s laws will govern it).
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  3. Business operations. State the partnership’s purpose, and explain the activities the business will and will not engage in.
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  5. Ownership stake. Spell out the percentage of the business that each partner owns. Enumerate each partner’s rights and responsibilities.
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  7. Decision-making process. Outline how decisions are made and the responsibility of each partner in the decision-making process. Include who has financial control of the company and who must approve the addition of new partners. Also include information on how profits and losses are distributed among the partners.
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  9. Liability. If the business partnership is set up as an LLC, the agreement should limit the liability each partner faces in the event of a business lawsuit. To do so effectively, a partnership agreement should be paired with other documents, such as articles of incorporation. A business partnership agreement alone is likely not enough to fully protect the partners from liability.
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  11. Dispute resolution. Any business partnership agreement should include a dispute-resolution process. Even if you’re working with family or best friends, disagreements are common in business.
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  13. Business dissolution. If one or more partners choose to dissolve the business, a business partnership agreement should outline how that dissolution will occur. It should spell out the procedures for partners to join or leave the partnership. It should also outline continuity or succession planning for partners leaving the business.
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  15. Explain how the partnership’s finances (including small business taxes) will be managed.
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Once you’ve spelled out everything in detail, each partner must sign the agreement for it to take effect.

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The stages of a business partnership agreement

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A business partnership agreement doesn’t have to be set in stone, especially as a business grows and develops. You’ll be able to add to the agreement, especially if unforeseen circumstances occur. According to Whitworth, there are four primary stages to consider.

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  1. Initial partnership: This stage involves creating the initial business partnership agreement as described above. You’ll draft an agreement that governs the business’s general operations, decision-making process, ownership stakes and management responsibilities.
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  3. Addition of limited partners: As a business grows, it might have the opportunity to add new partners. According to Whitworth, the original partners might agree to a “small carve-out of minor equity ownership” for the new partner, as well as limited voting rights that give the new partner partial influence over business decisions.
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  5. Addition of full partners: Sometimes you’ll want to promote a limited partner to a full business partnership. A business partnership agreement should include the requirements and process for elevating a limited partner to full partner status, complete with full voting rights and influence equal to that of the original partners.
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  7. Continuity and succession: At some point, founders may retire or leave the company without wanting to dissolve it. If you didn’t include continuity and succession planning initially, it’s crucial to outline your plan. Describe how ownership stake and responsibilities will be distributed among the remaining partners after the departing partners take their leave.
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“Partnership agreements need to be well crafted for myriad reasons,” said Laurie Tannous, owner of law firm Tannous & Associates Inc. “One main driver is that the desires and expectations of partners change and vary over time. A well-written partnership agreement can manage these expectations and give each partner a clear map or blueprint of what the future holds.”

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Free business partnership agreement templates

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Business partnership agreement templates are available for free online. These resources can help you draft your agreement, but you should have legal counsel review your draft and help you revise and finalize the document before you sign it.

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Once a lawyer confirms that your business partnership agreement is thorough and legally binding, you and your partners can sign it to make it official.

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When you’re searching for business partnership agreement templates, start with the following resources:

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Business partnership agreement mistakes to avoid

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Partnership agreements are complex documents. Unfortunately, many people get bogged down in details and make crucial startup mistakes in their partnership agreement.

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Here are some common mistakes to avoid:

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  • Skipping key details. Partnership agreements typically include some complex language around specific topics, and people may leave out this language if they don’t understand it. Don’t assume something isn’t necessary just because it reads like fine print.
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  • Trusting things will work out. People tend to go into business with people they like and trust, leading them to think there won’t be problems later. A partnership agreement exists to resolve these issues when they inevitably arise.
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  • Not having the agreement reviewed by counsel. Partnership agreements can vary by state and industry, and laws and best practices are constantly changing. If you choose not to have an attorney draft your agreement, at least have one review it before you sign the document.
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  • Not amending the agreement later. Partnerships evolve, and governing documents must be updated periodically to reflect the changing business. Otherwise, there may be issues that the document can’t resolve.
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  • Not forming separate partnerships for new ventures. Creating a business is expensive and time-intensive. Sometimes when a partner has an idea for a new business, their first thought is to make it part of their existing partnership. However, this keeps partners from compartmentalizing their liability. Often, their existing partnership agreement isn’t structured to govern new and different businesses.
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Business partnership agreements formalize the relationship between partners and enumerate their rights and responsibilities. This limits partner liability and helps resolve disputes. Failing to draft an appropriate agreement can lead to problems later, including significant personal liability.

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Why do you need a business partnership agreement?

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A business partnership agreement establishes a set of agreed-upon rules and processes that owners sign and acknowledge before problems occur. If any challenges or controversies arise, the business partnership agreement defines how to address them.

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“A business partnership is just like a marriage: No one goes into it thinking that it’s going to fail, but if it does fail, it can be nasty,” said Jessica LeMauk, marketing director at Voxtur. “With the right agreements in place, which I’d always recommend be written by a qualified attorney, it makes any potential problems of the business partnership much more easily solved and/or legally enforceable.”

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In other words, a business partnership agreement protects all partners if things go sour. By agreeing to a clear set of rules and principles at the partnership’s outset, partners exist on a level playing field developed by consensus and backed by law.

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Business partnership agreements level the playing field

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A well-crafted, airtight business partnership agreement clarifies each partner’s expectations, duties and obligations. In business, things change constantly, so it’s crucial to establish a business partnership agreement that can serve as a grounding force in turbulent or uncertain times. A business partnership agreement also defines how the business should grow and governs the addition of new partners.

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If you’re going into business with a partner, establish a business partnership agreement while incorporating as an entity. Even if it seems unnecessary today, when an issue arises, you’ll be glad you had an agreement in place.

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Dock Treece contributed to the writing and reporting in this article. Source interviews were conducted for a previous version of this article.

"}},{"_index":"wp-index-bnd-prod-content","_type":"content","_id":"1004","_score":2,"_source":{"canonical":"https://vaylees.com/15942-meal-rest-break-laws.html","displayModified":"2023-10-23T14:48:20Z","docType":"article","editorsPick":false,"href":"15942-meal-rest-break-laws.html","id":"1004","ID":1004,"isSponsored":false,"published":"2020-12-11T17:21:00Z","site":"bnd","stream":"Meal and rest break laws vary by state, but it is important to understand your obligations as an employer to avoid financial penalties.","subtitle":"Meal and rest break laws vary by state, but it is important to understand your obligations as an employer to avoid financial penalties.","title":"What Meal and Break Laws Does Your Business Need to Know?","author":{"displayName":"Adam Uzialko","email":"auzialko@business.com","thumbnail":"https://images.vaylees.com/app/uploads/2022/04/15055430/adam-uzialko.jpg","type":"Senior Editor"},"channels":{"primary":{"name":"Lead Your Team","slug":"lead-your-team"},"sub":{"name":"Managing","slug":"managing"}},"meta":{"robots":"index, follow","description":"This guide explains the meal and rest break laws all small businesses should know to ensure regulatory compliance when making their teams’ schedules."},"thumbnail":{"path":"https://images.vaylees.com/app/uploads/2022/04/04072608/breakroom_KatarzynaBialasiewicz.jpg","caption":"KatarzynaBialasiewicz / Getty Images","alt":""},"content":"

Meal and rest break laws vary from state to state; some have stringent regulations mandating break times while others don’t have any requirements for employers. However, even where break times are not mandated by state law, employers might decide to offer breaks to their employees to improve morale and productivity. Here’s what you need to know about crafting a meal and rest break time policy for your small business.

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Editor’s note: Looking for the right time and attendance system for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.

\n\n\n \n\n\n

Are employee breaks required by law?

\n

Under the federal Fair Labor Standards Act (FLSA), employers are not required to permit employees to take breaks throughout the work day. The only federal standard that exists requires employers who choose to offer breaks to compensate employees accordingly during those break times.

\n

“When employers do offer breaks lasting from 5 to 20 minutes, federal law considers breaks of that length as compensable,” said Moses Balian, HR expert at JustWorks. “And they should be included in the total of hours worked and when determining overtime.”

\n

Additionally, meal breaks of 30 minutes or more do not need to be paid as long as an employee is relieved of all work-related responsibilities during that time.

\n

Beyond this consideration, federal law is quiet on the matter of meal and rest breaks. State law varies considerably — some have stringent rules like in California, while 30 states have no requirements whatsoever. If you operate your business in one of the 20 states that do have meal and rest break laws, however, it is important to ensure you remain in compliance with those rules.

\n

“While the federal level does not have those specific mandates, there are states with specific rules,” said Brianna Brockway, HR coach at Paychex. [Check out our full review on Paychex payroll software.]

\n

According to Brockway, the following examples demonstrate just how much state laws on meal and rest breaks can vary:

\n
    \n
  • California: In California, employees are entitled to a half-hour meal break for every five hours worked, unless the workday ends in six hours or less. An employer must extend a second 30-minute meal break to employees who work more than 10 hours per day. California employers must also provide a 10-minute paid rest break for every four hours worked. Failure to comply with these rules could result in financial penalties of up to two hours premium pay per employee per day the violations occurred. In other words, noncompliance can become expensive quickly.
  • \n
  • New York: New York does not mandate rest breaks, but does require employers to provide meal breaks. The specifics of these breaks vary by industry, Brockway said. For example, a factory worker must be permitted to take a 60-minute meal break in the middle of their shift, while an office employee must be permitted to take a 30-minute meal break if they work more than six hours in one day, Brockway said.
  • \n
  • New Jersey: New Jersey is one of 30 states without any meal or rest break requirements. Employers in New Jersey only need to follow the federal law set out under the FLSA if they choose to extend breaks to employees.
  • \n
\n

Employers must understand the law in every state in which they operate. Consult with legal counsel to determine your obligations and develop a comprehensive policy that ensures compliance. If you are a multistate operator, you will need to examine every applicable state law for the states you are operating within.

\n

Exempt vs. non-exempt employees

\n

Meal and rest break laws typically only apply to non-exempt employees under the federal FLSA. Non-exempt employees are those that are eligible for overtime. They are typically wage workers rather than salaried employees. Additionally, non-exempt employees must not fall into any exempt categories based on their job duties and role within the company.

\n\n\n \n\n\n

Are remote employees entitled to meal and rest breaks?

\n

Remote employees who are considered non-exempt are entitled to meal breaks under federal law. If you operate in a state where employees are entitled to additional breaks, your remote workers may be entitled to those breaks as well. If you want to play it safe, extend the same policy to your remote workers as you do onsite staff. If you’re considering an alternative policy, consult with legal counsel about the best way to proceed to ensure you’re not unintentionally violating any regulatory requirements.

\n

How many breaks should an employee get?

\n

The number of breaks an employee must receive under state law varies. It can depend on a number of factors, including total time worked per day, total time worked per week, industry and job role.

\n

However, some employers might choose to offer more breaks than required by law, especially if their state doesn’t require any meal or rest breaks, said Melissa Costello, a labor and employment attorney at Ballard Spahr.

\n

“There are a lot of good reasons for employers to choose to offer breaks,” Costello said. “You want employees to get some rest, clear their heads, and have some time away from work.”

\n

Research has demonstrated that taking breaks not only benefits employees’ mental and emotional well-being, but also to restore motivation, improve decision-making, boost productivity, encourage creativity, and improve memory consolidation and learning. A rested employee is an effective employee.

\n

On-duty vs. off-duty breaks

\n

Due to the federal distinction between compensable five- to 20-minute breaks and non-compensable 21+ minute breaks, it is important to distinguish between on-duty and off-duty breaks, Costello said.

\n

“If an employer is providing unpaid breaks, it is really important that the employer prevent employees from working during that unpaid break,” she said. “I recommend employers require employees to eat away from their workspace or provide a break room.

\n

“If an employee is sitting at their desk eating lunch and the phone rings and they answer it, they’re not relieved of their duties and the employer should be paying them,” she added.

\n

Even if that example sounds innocent, an employee could technically complain that they were not relieved of their responsibilities and the employer could be on the hook for back pay and other financial penalties.

\n\n\n \n\n\n

What to do if an employee works through required breaks

\n

If an employee works through what should be an unpaid break, employers must pay them for that time. However, employers could consider failure to abide by company break time policy a performance issue subject to discipline.

\n

“If employees are working through breaks, even though they’re supposed to be unpaid, you have to compensate them for that time,” said Paul Starkman, employment attorney at Clark Hill. “You can provide warnings and discipline if they don’t follow policies on taking breaks when required to do so. But if they do work, you’re required to pay them.”

\n

Ultimately, if an employee repeatedly works through breaks after attempts to correct the behavior, an employer could terminate that employee. However, the employer must document all disciplinary action taken prior to termination and consult with an employment attorney regarding the decision to terminate an employee before doing so.

\n

“Fundamentally it’s a performance issue,” Balian said. “Attendance is one of many facets of performance … and attendance encapsulates many things. The most common one we talk about is late arrival to work, but it’s also failure to follow employers’ prescribed working schedule in any manner. So, an insistence to work through lunch against advisement is a performance issue. They still need to be paid for that time, but they can be written up and disciplined.”

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Balance workload to ensure required breaks can realistically be taken

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To make matters more complicated, if an employee can reasonably claim that although company policy requires them to take a 30-minute unpaid break while their workload was too immense to reasonably do so, the liability could be back on the employer.

\n

“Even if an employer is explicit about employee entitlement to meal and rest breaks, if the workload is just too high employees might not feel like they reasonably can take their legally mandated meal or rest break and still complete work assigned to them,” Balian said. “In that case, should an employee make a complaint to the state DOL, there might be credence to claim that despite explicit encouragement to take breaks, the fact that they were unable to complete minimum productivity standards and take their break [made it impossible to do so.]”

\n

The best way to ensure off-duty meal breaks are truly off-duty is to establish a clear policy that includes mandatory meal breaks away from the workspace, including clear and transparent expectations around workload and when to perform work-related tasks.

\n

Additionally, Balian said, employers should work with employees to help them prioritize their work and streamline the manner in which they move from task to task. If that coaching doesn’t produce results, consider whether the employee’s workload is truly too much or if they are simply not performing their job efficiently.

\n

Software tools for tracking employee time and attendance

\n

Many tools available to help employers automate tracking employee time and attendance. These tools can take care of many tasks, like allowing employees to clock in and out through a smartphone application. Many tools also include geofencing so employers can monitor the locations from which remote employees are clocking in. Additionally, these tools compile reports on employee time and attendance, establishing a record for employers to reference in the event of an audit or simply to ensure compliance with company policy.

\n

“With wage and hour laws, [reporting] is really important if you’re ever audited,” Brockway said. “If an employer moves forward with automating systems, they can usually track and report that data. It can also minimize operational costs, free up personnel for higher level tasks and add value to the organization.”

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Check out our picks for the best time and attendance software to help you choose the best platform for your team. For example, our Time Doctor review offers a closer look at the platform’s productivity-boosting tools, while our review of When I Work breaks down a solution for brick-and-mortar businesses like retail stores and restaurants.

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Develop a meal and rest break policy you can stand behind

\n

Understanding the meal and rest break laws and regulations that apply to your business, both federally and in the states in which you operate, is critically important. Work with your legal counsel to devise a company policy that adheres to all current regulations, and revisit it regularly to make sure you’re in compliance with the latest guidelines from state and federal agencies. Ensuring your employees have adequate meal and rest break times can also reduce turnover and boost morale and productivity, so build time to recharge into your employees’ schedules.

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With so much money in annual payroll losses, most employers must adjust tracked time before processing payroll. While some employees give themselves a few extra minutes occasionally, others skim over an hour a day from company time. Creating an attendance policy upfront with your employees can help avoid time theft and better manage employee attendance.

\n\n\n \n\n\n

8 ways employees steal company time

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Here are eight ways employees may be stealing company time from your business – sometimes without realizing it.

\n

1. Unauthorized clocking in and out

\n

Employees may get a co-worker to clock in or out for them when they aren’t really in attendance. For example, a co-worker might clock an employee in if they’re running late. This practice is known as “buddy punching.”

\n

This type of time theft costs companies in the United States hundreds of millions of dollars in payroll expenses each year. Since payroll budgets are typically one of a business’s highest costs, buddy punching could result in sizable expenses for many companies.

\n

Improperly clocking a worker in or out is a deliberate offense that should result in discipline or termination after corrective measures have been taken and ignored. It’s crucial to manage employee attendance with a time clock system that makes it difficult, if not impossible, for employees to clock in or out for one another. Some employers even have card-swipe systems for clocking in or out, significantly reducing this issue.

\n

2. Disappearing on the job

\n

In some work environments, particularly large offices and outdoor work sites, it can be easy for an employee to stroll off unbeknownst to a busy supervisor. It could take time for anyone to even notice this theft of company time; unfortunately, it can seriously impact operational efficiency.

\n

Companies with large offices and recreational areas for employees are more likely to encounter this issue than other workplaces. If you’re managing a remote workforce, you can be particularly vulnerable to employees who disappear on the job and never realize it’s a problem.

\n

To identify this type of time theft, monitor productivity and note significant decreases and missed deadlines. If you suspect an employee of stealing time, keep closer tabs on that individual.

\n\n\n \n\n\n

3. Employees rounding time up

\n

Various time and attendance software solutions may round time differently. Some may round up to the nearest 15 minutes (0.25 hours), while others round time in three-minute increments (0.05 hours).

\n

Employees sometimes stall the clock before officially clocking out to round up their time, especially if they feel they may fall short of their daily hour requirements. According to the U.S. Department of Labor, you can legally make time clock rounding adjustments for your employees – within reason. For example, if you can demonstrate that an employee is intentionally stalling to round up their time, you may be able to fix the distorted time sheet. Rounding adjustments must not be biased toward the employee or yourself; it must be a neutral adjustment to the closest increment.

\n

4. Sleeping on the job

\n

The U.S. is arguably one of the most overworked countries in the world. Data from the U.S. Bureau of Labor Statistics shows that full-time employees tend to work over 40 hours weekly, working 8.5 hours daily on average. Between work and other responsibilities, American workers can be exhausted.

\n

However, employees should still avoid falling asleep on the job to prevent lost productivity or, worse, unsafe conditions. The employees most likely to fall asleep at work are those who:

\n
    \n
  • Work in a more laid-back environment (e.g., at home or in a private office)
  • \n
  • Work overtime or extended hours
  • \n
  • Work night hours when most people are asleep
  • \n
\n

Initially, you should hold one-on-one conversations with employees who sleep on the job. However, if the behavior persists, consider disciplinary action.

\n\n\n \n\n\n

5. Extended lunch breaks

\n

Most employees get 30 minutes to an hour for lunch. However, some employees may habitually take longer breaks. While running over break time occasionally is understandable, consistently lengthy breaks can cause productivity issues. Whether an employee misses important meetings or project deadlines, the time they spend away when you expect them to work could have a domino effect.

\n

To make matters worse, employees may ask co-workers to do some buddy punching for them to avoid disciplinary action for excessive break time. Buddy punching makes this infraction even more serious because it’s deliberate time theft.

\n

Review employee meal and rest break laws for your area to ensure you provide adequate breaks. As long as you provide sufficient time, you should immediately address any additional time employees take.

\n

6. Distractions from work computers

\n

Technology is a perennial distraction in the workplace. Millions of jobs require employees to work on a desktop computer or laptop, and the temptation to abuse this easy internet access can be compelling.

\n

Employees often go outside authorized technology usage to conduct the following activities:

\n
    \n
  • Online shopping
  • \n
  • Handling personal business (e.g., paying bills)
  • \n
  • Browsing social media
  • \n
  • Reading the news
  • \n
\n

The most effective way to restrict computer usage is to place a companywide block on external websites that enable computer misuse. This measure requires extra IT work that may or may not be worth it to you. Blocking time-wasting websites and platforms can help boost productivity, but many businesses allow some flexibility with online access.

\n\n\n \n\n\n

7. Mobile phone usage

\n

Mobile devices, particularly smartphones, are the ultimate distraction. Employees may be too preoccupied with their phones on the job, causing a decline in their work performance.

\n

According to the Digital 2023: Global Overview Report, the average mobile phone user spends over five hours daily using their phone. Considering seven or eight hours of sleep, this means we’re spending nearly 30 percent of our waking hours on our phones. It’s no wonder employees get distracted browsing social media, making long phone calls, texting friends, playing games and shopping online.

\n

Consider implementing a mobile phone usage policy so employees understand your expectations for phone usage. Enforce the policy with write-ups for repeated warnings and potential termination if employees don’t improve their behavior.

\n\n\n \n\n\n

8. Excessive smoke breaks

\n

Many employers are lenient about smoke breaks; some workplaces even have designated smoking areas. The problem occurs when employees take excessive smoke breaks throughout their shifts. Smoking on a lunch break may be fine, but the time an employee spends away from work to smoke or vape while on the clock can add up to significant time theft.

\n

You can give some time as a reasonable accommodation for smoke breaks as long as it’s short, as the Americans with Disabilities Act states that employers should not encourage addiction. Set a policy that clarifies the allotted time for smoke breaks on and off company time. The policy should also clearly state where employees can take smoke breaks on company premises.

\n

How to enforce policies on time theft

\n

No matter what company policies you enact to improve employee productivity and reduce time theft, these scenarios will continue if you don’t enforce those policies. While occasional infractions may not be a big deal, you should have a system for handling repetitive occurrences.

\n

Start by having conversations with employees. Approach them with concern and see if a personal issue is pulling them away from work responsibilities. If so, work together to find a compromise, such as time off work for them to get things in order.

\n

If the offenses persist, refer to your disciplinary action policy. Disciplinary actions typically begin with write-ups, progress to employment probation and ultimately escalate to termination if the problem is not resolved.

\n

The best time and attendance software for tracking time

\n

When choosing a time and attendance system, consider features that make time theft difficult or impossible. Here are a few of our top choices for the best time and attendance software on the market.

\n

TimeClock Plus

\n

TimeClock Plus is a time and attendance application that provides users with multiple time clock options, from biometric time clocks to mobile clock apps. It allows organizations of all sizes to identify time theft or any concerning employee patterns. The system automates tasks like paid time off (PTO) tracking and integrates with enterprise software and apps. Read our detailed TimeClock Plus review to learn about the platform’s service plans and prices.

\n

When I Work

\n

When I Work is an excellent tool for reducing time theft. The service offers a photo check-in option that prevents actions like buddy punching and provides shift confirmation tools and reminders for missed clock-ins. Check out our in-depth When I Work review to learn how the platform’s dashboard provides a view of unfilled shifts to help you identify discrepancies.

\n

Rippling Time and Attendance

\n

Rippling helps you create rules to customize your time tracking and help reduce time theft. By setting custom alerts, you can easily identify missed breaks or other concerning employee behavior. Our detailed Rippling Time and Attendance review details the platform’s intuitive dashboard and quick implementation process.

\n

Eliminating time theft in the workplace

\n

While you don’t want to micromanage every second of your employees’ time, it’s important to look out for your business and ensure no one takes advantage of you. Some employees will (often unintentionally) steal minutes to hours of your time via mobile device distractions, consistently rounding up their time, or taking excessive breaks. Thankfully, the right time and attendance tracking system and clear behavior policies can help you prevent these costly issues.

\n

Sammi Caramela contributed to this article.

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